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Unleashing the Power of Marketing: Caleb Roche's Secrets to Business Success (#391)
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“Keep on going.” - Caleb Roche
Caleb Roche, a marketing expert from Enid, Oklahoma, shares his journey from early career challenges to successfully running a marketing consulting firm. With a focus on personalized strategies and data-driven decision-making, Caleb emphasizes the importance of understanding customer behavior and leveraging both paid and organic marketing channels. Discussions also delve into the pitfalls of hiring marketing agencies, the evolving role of AI in marketing, and practical advice for business owners to improve their marketing effectiveness.
00:00 Introduction to Caleb Roche
04:18 Caleb Roche's Personal Journey
09:41 Challenges and Strategies in Marketing
14:53 The Reality of Marketing Agencies
23:15 The Importance of Owned Channels
27:19 Guiding Your Marketing Agency
31:52 The Role of AI in Marketing
Click here for full show notes, transcript, and resources:
https://podcast.deepwealth.com/391
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