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Episode 166: The Ultimate Marketing Engine with John Jantsch, Founder of Duct Tape Marketing

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Conteúdo fornecido por Scalable Media Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Scalable Media Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel!

The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successful customer.

In today’s episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And he’s convinced that it can work for just about any company, including yours.

IN THIS EPISODE YOU’LL LEARN:

  • Why content is only effectively used as the voice of strategy
  • The 5 stages customers go through to achieve success
  • Which clients you should focus on and why
  • How to build business momentum by retaining clients and growing with them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

  • Keap, an easier way to manage every stage of the customer journey
  • HC Development, innovative marketing strategies and responsive campaigns
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
  • Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

  continue reading

381 episódios

Artwork
iconCompartilhar
 
Manage episode 300266684 series 2394638
Conteúdo fornecido por Scalable Media Network. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Scalable Media Network ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

Learn how to create your own Ultimate Marketing Engine - and here’s a hint, it’s not a marketing funnel!

The goal of marketing is to sell something, right? John Jantsch, long-time marketing guru, best-selling author, and founder of Duct Tape Marketing, says no. John believes the goal of marketing is to transform someone’s life, to create a successful customer.

In today’s episode of the DigitalMarketer podcast, host Jenna Snavely sits down with John to talk about his upcoming book, The Ultimate Marketing Engine. Listen in as he introduces listeners to an innovative concept called the client success track. It’s not a marketing funnel. It’s not the customer value journey. It’s something entirely different. And he’s convinced that it can work for just about any company, including yours.

IN THIS EPISODE YOU’LL LEARN:

  • Why content is only effectively used as the voice of strategy
  • The 5 stages customers go through to achieve success
  • Which clients you should focus on and why
  • How to build business momentum by retaining clients and growing with them

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

OUR PARTNERS:

  • Keap, an easier way to manage every stage of the customer journey
  • HC Development, innovative marketing strategies and responsive campaigns
  • Ahrefs, an all-in-one SEO tool set that helps you rank higher and get more traffic
  • Wix, a website builder that gives you complete freedom of design and management

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Apple Podcasts not your thing? Find us on Spotify, Stitcher, or TuneIn.

Mentioned in this episode:

[Free Download] DigitalMarketer's Canva Holiday Promo Pack

Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions!

Holiday Promo Pack

Generate Leads on Instagram via Automation

Learn how to make money with automated bots even if you don't have a business or product! Visit https://botwebinar.com

  continue reading

381 episódios

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