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April Dunford: Making Your Writing Obviously Awesome

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Manage episode 280190917 series 2837061
Conteúdo fornecido por Compound Writing. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Compound Writing ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

April Dunford has spent years as a startup executive, launching over a dozen products and helping her clients launch countless more as a consultant.

In each case, she’s learned that success isn’t about following trends, trying to make something for everybody, or comparing yourself to the competition. Instead, she’s found that brilliant positioning can make the difference between success and failure.

So... what does that have to do with writing?

A lot, it turns out.

Online writers face similar challenges to startups: they have to stand out in a sea of noise and offer something differentiated and valuable to a specific subset of a market. To succeed, they need clever positioning.

On this private call, April gave a masterclass on positioning. We discussed the key ideas from her book Obviously Awesome to help inspire and clarify how online writers differentiate their work and find their most enthusiastic fans.

  continue reading

64 episódios

Artwork
iconCompartilhar
 

Série arquivada ("Feed inativo " status)

When? This feed was archived on April 14, 2023 19:38 (1y ago). Last successful fetch was on January 11, 2022 17:37 (2+ y ago)

Why? Feed inativo status. Nossos servidores foram incapazes de recuperar um feed de podcast válido por um período razoável.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 280190917 series 2837061
Conteúdo fornecido por Compound Writing. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Compound Writing ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

April Dunford has spent years as a startup executive, launching over a dozen products and helping her clients launch countless more as a consultant.

In each case, she’s learned that success isn’t about following trends, trying to make something for everybody, or comparing yourself to the competition. Instead, she’s found that brilliant positioning can make the difference between success and failure.

So... what does that have to do with writing?

A lot, it turns out.

Online writers face similar challenges to startups: they have to stand out in a sea of noise and offer something differentiated and valuable to a specific subset of a market. To succeed, they need clever positioning.

On this private call, April gave a masterclass on positioning. We discussed the key ideas from her book Obviously Awesome to help inspire and clarify how online writers differentiate their work and find their most enthusiastic fans.

  continue reading

64 episódios

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