How-to Introduce A Novelty Product In The "Better-For-You" Space In 2021 With CEO Of Brein Fuel Dr. Gerald Horn


Manage episode 282663612 series 2652068
Por Dylan Menter descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.

Scientist, Doctor, and CEO of Brein Fuel. Dr. Gerald Horn is no stranger to inventing novelty product and following up with a successful segway from USPTO to the marketplace. This time he's innovating the "Better-For-You" space with a healthy cerebral enhancement alternative to the not so healthy 5Hour Energy and all their lookalikes.

Knowing how to navigate your way from idea to R&D to the patent office and then finally acquiring funding is usually a route many get lost on. This is only the beginning when you're really trying to establish yourself as a brand that's here to stay from the gate. Dr. Horn explains the exact how-to execution taken behind a powerful product.

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