Discover the Power of Preparation in Publishing

The Ingenium Books Podcast: Author. Publisher. Changemaker.

Authors, are you tired of hearing these myths about launching your book?
Myth #1: Launching a book is a one-time event.
Myth #2: It's best to focus solely on writing and worry about marketing later.
Myth #3: Preparing the market takes too much time and effort.
Well, get ready to debunk these misconceptions, because John & Boni Wagner-Stafford of Ingenium Books are here to share the truth about strategically launching your book.
In this episode, you will:
•Discover the significance of investing time in market preparation for desired outcomes.
•Gain valuable insights into the essential components of the publishing timeline.
•Uncover the crucial role of marketing within the publishing process.
•Learn how refining your book for quality standards leads to overall success.
•Develop strategies for generating buzz prior to publication to elevate visibility and sales.
John Wagner-Stafford is cofounder and CFO of Ingenium Books, and a creative entrepreneur who has managed complex and large-scale projects — from film and television soundtracks to award-winning video games to bestselling book projects at Ingenium Books. Together with Boni, publisher and award-winning former journalist, and the rest of the team at Ingenium Books, this expertise in market preparation and its crucial role in a successful book launch has helped them launch bestsellers and award-winners.
Resources mentioned in the episode:
1.Check out Publishing for Profit, by Thomas Woll, for a three-year timeline of the traditional publishing process.
2.Start preparing the manuscript right away and engage in editing and rewriting as necessary.
3.Begin competitive analysis early on and take note of competing titles, cover designs, pricing, and other factors.
4.Create a design brief for the cover design team and give them four-to-six weeks of lead time, if possible.
5.Work on the layout of the book while waiting for the cover concepts to come in.
6.Create a list of potential endorsers or editorial reviewers and keep track of the status of your requests on a spreadsheet.
7.Keep the target reader or audience in mind throughout the entire process and ensure that the content meets their expectations.
8.Focus marketing efforts on the target reader and where they can be reached.
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