Website Design for B2B Manufacturers; a conversation with Ian Loew, Founder of Lform Design

The Marketing Mix: Thought-starters for B2B Business Leaders

Should your marketing agency focus on B2B Manufacturers?

There are more than 250,000 manufacturing companies in the US, with the majority of them producing B2B products. And the buyer profiles, their motivations, and the decision processes they go through, are not the same as a B2C, or even a regular B2B customer.

Ian Loew, of Lform Design, talks about his decision to specialize his web design company on B2B Manufacturers, and explains some of the unique aspects of their website requirements: the need to integrate with an ERP system; the large volumes of data behind the scenes; and the fact that the target audience is often highly technical and prefers self-service tools like calculators and product selectors.

We talk about the pros and cons of Wordpress against a custom design. And Ian shares his thoughts on how prospective web designers can get started, whether it’s back end or front-end programming (hint: just start something).
Some of Ian's favorite resources for design inspiration:
Awwwards
Dribbble
Smashing Magazine
Colossal
Wired Magazine
To connect with Ian, or find out more about the work they do at Lform Design:
Ian's LinkedIn Profile
Lform's website
Highlights and Timestamps:

03:40 Integrating ERP systems with custom web designs for B2B Manufacturers

05:50 Exploring the benefits of WordPress vs custom website design

09:40 The website design process – Discovery, Design, Coding, Content, Launch

11:30 Design considerations for website development

14:30 Working effectively with Client requests and priorities

17:05 How to get started in web design and development

22:10 New Jersey Proud! Explaining the focus on B2B Manufacturing and NJ businesses

24:00 Ian’s go-to resources for design inspiration

25:40 Sipping a Manhattan…or a really good tequila on the rocks!