082 - Agile Marketing

The Remarkable CEO for Chiropractors

00:38 – Dr. Pete and Dr. Stephen introduce today’s topic, Agile Marketing

06:07 – Dr. Pete and Dr. Stephen stress the importance of having a game plan, setting goals and taking action now

08:44 – Dr. Pete and Dr. Stephen reintroduce the acronym APPEAR and how to apply it to your marketing plan

15:43 – Dr. Pete and Dr. Stephen take a moment to promote Chiro Match Makers

16:25 – Dr. Pete and Dr. Stephen discuss what it means to be agile

22:45 – Dr. Pete and Dr. Stephen provide specific best practices for your marketing plan

EPISODE QUOTES

“It’s just an amazing thing to see that the podcast is really working to educate, develop and equip doctors and get them to these places where they’re discovering that there’s a better way to run their business.” (02:24)

“We don’t have the luxury of not having a goal and not having a plan, because if we truly are in the business of saving lives, we have to have a plan, a tactic, an approach to reach the people in our office and in our communities and there are ways to do that.” (08:12)

“The natural state of a principled chiropractic practice is growth. And, if you’re not freely and readily growing, there’s something interfering.” (10:32)

“You can’t pivot if you don’t have your feet firmly set on a foundation. You can’t pivot in mid-air.” (14:20)

“When you’re doing marketing you have to be gritty. There has to be an energy behind this that’s just full of passion and perseverance and persistence where we’re looking at a long-term picture.” (19:52)

“You don’t have to be an expert at digital marketing. But you do have to have an expert team of digital marketers.” (27:18)

LINKS MENTIONED

Dr. Stephen’s LinkedIn

Dr. Peter’s LinkedIn

The Remarkable CEO Website

Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business

Chiro Match Makers Website

Schedule a Brainstorming call with Dr. Pete