Chris Gratton bieber tour director - Ep. 96

The Travel Wins

Chris Gratton is a highly seasoned professional in the realm of business travel, with extensive expertise as a tour director, tour producer, and production manager for renowned artists in the music industry. His unparalleled experience and remarkable track record have positioned him as an invaluable asset in orchestrating seamless and unforgettable tours.
During our conversation, Chris candidly shared his firsthand experience regarding the unfortunate cancellation of the highly anticipated Justin Bieber 2020 tour, precipitated by the global COVID-19 pandemic. He elucidated the profound impact this unforeseen event had on his dedicated team of 87 individuals, highlighting the tremendous challenges they faced amidst the sudden disruption.
“There was an 8 year period in my life where I didn’t even have a place. I just stayed in hotels when I was home or went on little vacations.”
In addition, our discussion delved into the transformative influence of technology on the touring landscape, heralding positive changes for the industry. Chris expounded on how technological advancements have significantly enhanced communication channels, facilitating more efficient and transparent interactions within the crew and other stakeholders. This newfound connectivity has not only streamlined logistical operations but has also fostered stronger bonds within the team.
Furthermore, Chris revealed how technology has played a pivotal role in enabling him to maintain a healthy work-life balance, allowing him to stay connected with his beloved wife and children while on the road. By leveraging digital tools and platforms, he has successfully bridged the geographical divide, nurturing personal relationships even in the midst of demanding tour schedules.
In summary, Chris Gratton's illustrious career in business travel, particularly as a tour director, tour producer, and production manager, showcases his unparalleled expertise in coordinating high-profile music tours. His insights into the repercussions of the Justin Bieber 2020 tour cancellation and the transformative effects of technology underscore his invaluable contributions to the industry and his unwavering commitment to delivering extraordinary experiences for artists, crews, and audiences alike.