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Investing in the Future of Makgeolli with Julia Mellor
Manage episode 294987167 series 2666415
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The continuously growing industry of Korean alcohol in both local and overseas communities has been a trend for years now, especially because of the exposure it gets locally.
Are you one of those people who have always been interested with Korean alcohol, but there’s not many resources for you to use in order to brew? Do you have access to resources that will give you a taste of what Korean alcohol is like, but you’re having a hard time understanding what the text on the bottles says?
If you’re here to learn more about Korean alcohol and its industry, then you’re on the right path! Listen and be our guest as Julia guides you towards the world of brewing.
Julia Mellor is the first non-Korean specialist in Korean traditional alcohol and founder of The Sool Company, a resource for Korean alcohol education and consulting.
In this episode, Julia talks about the Korean alcohol industry, what is special about it, and how big it’s getting overseas. Here, she mentions how you can start brewing in the comfort of your home while enjoying the unique yet wonderful taste of Korean alcohol.
What you will learn from this episode:
- Discover the fast growing industry of Korean alcohol in today’s world
- Know what makes Korean alcohol special
- Find out where you can find resources to brew at the comfort of your own home without having a hard time learning the language
“Everybody can have a piece of this world. It’s a blue ocean market; there are so many aspects to it, so it’s really down to your creativity of how you want to be a part of it.”
– Julia Mellor
Topics Covered:
01:31 – Julia describes her ideal clients.
01:54 – Problems Julia solves for her clients: Helping explain resources that are in the Korean language as she translates things into English.
02:29 – The typical symptoms; Not understanding how alcohol has changed and taking it into people’s own countries or areas of interests.
03:15 – The mistakes; Using the free information route by finding resources from YouTube and the internet.
04:09 – Julia’s valuable free action: See Julia’s online classes’ preview to see what interests you in the how-to’s of brewing at home.
04:44 – Julia’s Valuable Free Resource: Visit Julia’s website www.thesoolcompany.com and get access to downloadable PDFs about Korean alcohol.
05:32 – The most impactful book/concept/program/talk: A podcast episode about a specialist in raising goats who was able to have a very successful business in a very small niche.
06:35 – Question that she should have been asked: “How popular can Korean alcohol be overseas?”
08:01 – Bonus question: What makes Korean alcohol like Makgeolli special?
Key Takeaways:
“A lot of people do tend to go the free information route by using resources like YouTube and the internet and things like that. A lot of them are inaccurate. A lot of them are just experimentations and people that are just trying it out for themselves.” – Julia Mellor
“One of the ways that Korean alcohol can become super popular and successful around the world is when people take that knowledge and know-how and create breweries themselves in their local spaces.” – Julia Mellor
“Everybody can have a piece of this world. It’s a blue ocean market; there’s so many aspects to it, and it’s really down to your creativity of how you want to be a part of it.” – Julia Mellor
People / Resources Mentioned:
Ways to Connect with Julia Mellor:
- Website: thesoolcompany.com
- LinkedIn: https://www.linkedin.com/in/julia-mellor-338808111/
Ways to Connect with Howard Whiteson:
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