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The Future of Car Dealership Marketing: Advertising Insights from a Reformed Car Guy (Appearance on Dealer Talk Podcast)
Manage episode 394430856 series 3407000
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In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
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