#142: Make a Powerful First Impression with Mark Bowden


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Want to learn how to influence people and learn their values just by their language?

In this episode, we talk with Mark Bowden! Mark is a best-selling author, Founder, and Human Behavior/Body Language expert! He is credited with pioneering nonverbal analysis of human behavior where it pertains to influence and/or persuasion. His techniques have been used by G7 leaders, including Canadian Prime Minister and Stephen Harper. He is the Founder and President of TRUTHPLANE, a communication training company that offers a unique methodology for anyone who has to communicate with impact to an audience. His bestselling books on body language and human behavior are: Winning Body Language; Winning Body Language for Sales Professionals; Tame the Primitive Brain; and Truth & Lies, What People are Really Thinking. Mark is a regular instructor for Canada’s #1-ranked EMBA program at Kellogg-Schulich School of Business, and he is President of the National Communication Coach Association of Canada.

Mark uses his unique system of cutting-edge and effective nonverbal communication techniques to instantly help audiences become more confident, collaborative, and credible in their communication. His highly acclaimed TEDx talk, “The Importance of Being In-Authentic”, and YouTube Channel have reached millions of people, and he has presented to many of the most prestigious organizations in the world, including Microsoft, Toyota, VW, Samsung, Johnson & Johnson, KPMG, GSK, Walmart and Nestle.

In today’s episode, we cover Mark’s childhood, how he learned to live with his dyslexia, and how it brought him to his passion for human behavior. We’ll also learn the difference between influence and persuasion, how to learn other people’s values from small talk, and making a powerful first impression. If you want to learn how to read behaviors from others fast, keep listening!

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Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com


00:52- Mark’s Childhood and Living with Dyslexia

9:22- The Animal and Reptile Brain

12:37- How Influence and Persuasion Are Different

16:27- Understanding Other People’s Values

28:30- How to Influence People Using Their Values

30:21- Difference Between Traits, States, and Moods

39:39- Making a Powerful First Impression

46:52- How to Take Up Space

50:45- Mark’s Best Advice for Dating Phases

1:01:57- The Need to Be Inauthentic

1:08:36- What Makes a Great Story

1:12:45- Mark’s Secret to Profiting in Life

Mentioned in the episode:

Mark’s Website: https://truthplane.com/

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