006: Should I invest in SEO or PPC?


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Por Mark Homer and Melanie Leonard descoberto pelo Player FM e nossa comunidade - Os direitos autorais são de propriedade do editor, não do Player FM, e o áudio é transmitido diretamente de seus servidores. Toque no botão Assinar para acompanhar as atualizações no Player FM, ou copie a feed URL em outros aplicativos de podcast.

One of Melanie’s biggest challenges when running her law firm was knowing what to focus on. There are so many voices shouting at law firm owners from every direction and they’re all saying different things. Some say we should focus on SEO while others say PPC is the way to go.

On top of that, as a law firm owner, you’re wearing so many different hats. You’re trying to focus on a million things at once. How are you supposed to know what to spend your time and money on?

Mark has extensive experience with this issue as a result of his years working with law firms on their marketing, so today he is discussing it at length. He is filling you in on all things SEO and PPC so you can make an informed decision on which one to prioritize and invest in first.

Additionally, he’s going to explain why both are important, how they help with marketing, and which will take your law firm to the next level. Tune in to hear it all!

Show Highlights:

  • What SEO is.
  • Why it’s important.
  • Whether or not it really works.
  • What PPC is.
  • Why it’s valuable to law firms.
  • The difference between SEO and PPC for marketing.
  • Where to spend your investment.
  • An action step for you to boost your traffic.

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

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