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The Future of Public Relations Roles
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On this episode of African Retooled we take a journey back in time to 3200BC, to the origins of Public Relations. One of the oldest professions, Public Relations is about story telling. The human being experiences life through narratives. In our discussion, we find out from Naomi Mutua, Deputy Managing Partner Ogilvy Public Relations, about how curation of stories is the back bone of PR. We paint a picture of where PR begun and what PR has become then imagine together what PR is going to be. Naomi gives us insights into the disruption the profession is going through and the key skill sets that the communications professional of tomorrow needs to have to remain relevant and employable.
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