152 - How To Get People From Your FREE Facebook Group To Your Paid Offer

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Got an awesome Facebook Group but struggling to translate that engagement into actual money-producing sales?

In today’s episode, your hosts, Suzi Dafnis and Michelle Falzon share their top tips for turning your Facebook Group members into customers. Looking specifically at how you can not only get people to make the leap from your Facebook Group to your paid offers, but also how you can use your Facebook Group to “prime the pump” so buying from you just feels like the natural next step.

Listen to this episode to hear more about:

• Why most Facebook groups don’t live up to their potential to generate sales from group members
• Why you need a reason for every piece of content in your group
• How to use your Facebook Group as an objection-buster, creating friction-less sales
• The specific thing you need to ask people to do next (and it’s not what you might think)
• The WRONG way to use lead magnets in your group (and what you can do about it to grow your email list and create a surge in new sales)
• How to avoid getting stuck in the “Friend Zone” with your Facebook Group members and the ideal time to “ask for a bigger commitment”
• Why you want to think of your Facebook Group like a storefront window on your paid offers
• How to harness the power of FOMO to get your group members ASKING YOU how they can buy from you
• Why not thinking of your Facebook Group like a restaurant is costing you sales
• How to use a pop up Facebook Group to catapult pre-launch sales
• Why you don’t want your Facebook Group to be too organised
• And much more.

Also mentioned in this episode:

• HerBusiness Success Mastermind
• HerBusiness Facebook Group
• Fiona Keary - Style Liberation
• Fiona Keary - 35+ Where To Shop
• Peta Gillian - Strong Healthy Women
• Angelacounsel.com
• Rachelmiller.com
• Content Sells Episode 4 - Finding Your Marketing Mountain
• Content Sells Episode 8 - How to Create a New Client Email Nurture Campaign
• Content Sells Episode 81 - How to Write a Call to Action from Buttons to Blogs with Joanna Wiebe
• Content Sells Episode 56 - How to Use Seeding to Move Forward With Your Content