))
EP.3【 促發效應 Priming】當你的自由意志只是一場幻覺？
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on August 01, 2022 21:40 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 298531869 series 2958126
Conteúdo fornecido por Vista Cheng & Evelyn Chang, Vista Cheng, and Evelyn Chang. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Vista Cheng & Evelyn Chang, Vista Cheng, and Evelyn Chang ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
「我們以為的自由意志大部分其實只是幻覺，絕大部分的時間，我們都是靠自動駕駛模式在運轉，而我們的思考與行動，則超乎想像地受到無數外界的訊號所影響。」這就是我們今天要討論的主題： Priming 促發效應。
在這集節目中，我們將會聊到以下的重點：
1. 促發效應是當人們的大腦接收到某個外部環境的刺激，激發我們與先前的記憶和經驗做立即的連結，潛意識地影響我們的感受，判斷以及行動。
2. 幾個關於促發效應的有趣研究。
3. Priming 在行銷上面的應用，特別是品牌溝通的部分，以及如何避免負面 priming 。
#行銷心理學 #行銷科學 #品牌行銷 #促發效應 #快思慢想
Reference:
1.生活中的神經經濟學遊戲 : https://pansci.asia/archives/79893
2. The power of priming : https://www.marketingsociety.com/the-library/power-priming-part-one
3. Priming: an invisible power tool for online marketing : https://neurofied.com/priming-power-tool-online-marketing/
4. Priming In Marketing: An Advertising Psychology Tactic : https://www.einsteinmarketer.com/priming-in-marketing/
5. A Guide on the Psychology of Priming : https://medium.com/better-marketing/a-guide-on-the-psychology-of-priming-bbffc6f934d
6. How priming helps marketing :https://medium.com/better-marketing/a-guide-on-the-psychology-of-priming-bbffc6f934d
如果您喜歡《V LAB 行銷研究所》這個專門探討行銷主題的Podcast節目，歡迎請我們喝咖啡！
https://pay.firstory.me/user/vlab-marketing
Powered by Firstory Hosting
8 episódios
Compartilhar
