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The Advantages of Embracing the Small in Small Business
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"Fake it 'til you make it." That's what they sometimes say about succeeding in business. But there's an argument to be made for embracing the small in your small business. It comes across as genuine, your customers connect more with you, and your passion for your product becomes your brand. In this episode of Shopify Masters, you’ll learn from an entrepreneur—who redesigned the entire biblical library for a modern reading experience—about how he found success as a small operation. Adam Greene is the creator of Bibliotheca: the biblical library separated into volumes and designed purely for the enjoyment of reading. Show Notes: https://www.shopify.com/blog/bibliotheca-embracing-small-scale
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