“You Are Always Transacting” What Does That Mean?

Influential U

It’s our mantra here at Influential U and you hear it a lot when you work with us, "You Are Always Transacting." But what does that mean exactly?

When people think of the word transaction, they often think of a transaction as a simple tit for tat exchange. To be “transactional” can mean cold-hearted, calculated- and can be meant as an insult. However, a transaction is not merely a point of sale.

Whether you're negotiating a business deal, interacting with your loved ones around a holiday table, or just trying to survive the inter-office drama in your business, "You Are Always Transacting". This entails recognizing that there are always a constant stream of exchanges that are continuously shaping our day-to-day lives. Having an awareness of the existence of these constance exchanges and knowing how you can influence them can give you a leg up in the marketplace, and really everywhere in life.

Just like the American Psychologist Jerome Bruner said, "If you engage for long in the study of how human beings relate to one another, especially through the use of language, you are bound to be struck by the importance of 'transactions." What does that mean? Why is this important? Let's explore.

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