Season 2 Episode 006 - Josh Cook : Building a 7 figure business with ADHD, Data Strategy & Risk Taking

The Fashion Brand Clinic Podcast

Welcome to another episode of The Fashion Brand Clinic with me, Elizabeth Stiles!

I had the pleasure of speaking with the incredible Josh Cook, a seasoned e-commerce expert with a strong passion for data-driven strategies. In this conversation we spoke about fashion E-com, (including co-founding Adanola & Another Version) growth hacking and the power of taking calculated risks.

While the fashion industry is entering the exciting Black Friday season, Josh shared his optimism for a successful sales period with the right strategy and enough traffic. Remember, with the right plan and the willingness to take calculated risks, your fashion brand can experience exponential growth.

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In this episode we discuss :

• Risk-Taking: Josh emphasised the importance of taking risks in the fashion industry. From launching businesses to moving to a different country, he has experienced the rewards that come from stepping outside of your comfort zone. He believes that nothing worth having comes easy, and that speculating to accumulate is a crucial mindset to adopt.

• Influencer Marketing: Josh discussed the changing landscape of influencer marketing across Instagram and TikTok. He stressed the significance of working with influencers who truly convert, and recommended platforms such as Like to Know It and Reward Style to find relevant influencers.

• Holistic Approach: To succeed in e-commerce, Josh emphasised the importance of a holistic approach that combines marketing and operations. He shared insights on analysing data, tracking relevant metrics, and the impact of inventory availability on conversion rates.

LINKS MENTIONED IN THE EPISODE

Elizabeth's Instagram

Josh’s Instagram

SPONSOR

Thanks to Lucy & Yak for sponsoring season 2 of The Fashion Brand Clinic Podcast!

Are you passionate about learning how to scale your own clothing brand? Here's your chance to get some personalised 1:1 guidance from Lucy Greenwood – cofounder of Lucy & Yak!

Head to this link to fill out the form and enter!

One lucky podcast listener will win an exclusive mentoring session with Lucy, a renowned and sustainable clothing brand that has scaled to incredible heights in a short space of time. This is a fantastic opportunity to gain valuable insights, ask questions, and receive advice tailored to your fashion brand.

Psst – whilst you’re there, don’t forget you’re also able to shop the Lucy and Yak collection with 10% off using the code "TFBC"

LET’S STAY IN TOUCH!

Are you ready to discover what it takes to become a 6-figure fashion brand? Or maybe you're already there & looking for ways to improve!

I have a really fun quiz for you to try out today! It's just 21 questions that will determine a score from 0-100 and you'll automatically receive a personalised audit of how your business is doing.

As a fashion brand owner, it can be challenging (to say the least!) to stand out in a crowded market and drive consistent sales.

However, with the right marketing, product development, sales channels and pricing strategy, you can take your fashion brand to the next level!

Take the quiz to unlock the secrets of a 6 figure fashion brand and see how you compare.

Once completed, you'll receive an e-mail with a fully personalised audit on how you can scale with success - it's honestly so cool, you have to try it to see for yourself…