In the 1980s, there were only 63 Black films by, for, or about Black Americans. But in the 1990s, that number quadrupled, with 220 Black films making their way to cinema screens nationwide. What sparked this “Black New Wave?” Who blazed this path for contemporaries like Ava DuVernay, Kasi Lemmons and Jordan Peele? And how did these films transform American culture as a whole? Presenting The Class of 1989, a new limited-run series from pop culture critics Len Webb and Vincent Williams, hosts ...
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Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
MP3•Home de episódios
Manage episode 384049392 series 3384728
Conteúdo fornecido por Kevin Goetz. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kevin Goetz ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry Press
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
54 episódios
Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns
Don't Kill the Messenger with Movie Research Expert Kevin Goetz
MP3•Home de episódios
Manage episode 384049392 series 3384728
Conteúdo fornecido por Kevin Goetz. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Kevin Goetz ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry Press
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:
54 episódios
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