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A Look Back on 50 Years of Advertising - Technology and Targeting
Manage episode 398201673 series 3474630
Conteúdo fornecido por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Take a walk back in time as our two positioning gurus reminisce about the advancement in technology and targeting. How has technology changed, and how has it impacted marketing? What technology has been positive and where has it made advertisers mis-step? Mark and Lorraine talk Bernoullis and Zip disks, Amigas and Commodore 64s, film stripping and strip films. Then the duo talks about targeting and personalization capabilities and how the advent of both can be beneficial as long as they don't become a crutch.
Spend 30ish with Mark and Lorraine as they discuss all things marketing, advertising, and positioning!
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