227. Martin Karafilis on Startup and Entrepreneurship

Productive Insights Podcast — Actionable Business Growth Ideas — with Ash Roy

SHOWNOTES:

In this video you'll learn:

- What it takes to be a successful entrepreneur

- The mindset needed for long-term success

- How to communicate your vision to teams

- The biggest mistake startups make

- Execution risk and how to avoid it

- How to build systems that scale

- And lots more

0:00 Introducing Martin Karafilis

5:00 Biggest Mistakes startups make

7:13 How Martin Karafilis implemented the execution risk

11:17 The importance of visioning

18:43 Communicating vision to your team

23:52 Martin talk about the book "Maverick"

25:44 Accountability and Trust in the work force

26:44 Martin's Best Approach to Building Community

33:31 Martin's Approach to Business Development Customer Acquisition

36:38 How to communicate with prospective and past customer

40:39 Customer Journey Map

44:46 Martin's view on Artificial Intelligence

46:51 Creating Culture that enables success

Links Mentioned:

productiveinsights.com/122

productiveinsights.com/210

productiveinsights.com/175

productiveinsights.com/54

productiveinsights.com/84

productiveinsights.com/49

Transcript:

(This transcript has been auto-generated. As artificial intelligence is still in the process of perfecting itself, there may be some errors in the transcription)

Ash Roy:

 Today we're going to talk about entrepreneurship, business growth, and technology, which will help you, our viewer, to build and create a product that solves a problem that your customers are willing to pay for. Martin Karafilis is an accomplished entrepreneur, a speaker, a founder of multiple companies with successful exits under his belt.

He also happens to be the CEO of Fishburners, which is where I met him recently. And he also is the entrepreneur in residence at the Australian Graduate School of Management at the University of New South Wales, where I happen to do my MBA. So I'm delighted to welcome Martin to the Productive Insights Podcast.

Martin, thanks for being here.

Martin Karafilis:

Thank you for having me.

Ash Roy:

It's great to have you, Martin. Do you want to tell us a little bit about your background? And my audience would specifically like to understand a little bit about What entrepreneurial ventures you've been engaged in and what exits you've achieved, what problems those businesses solved and anything else you'd like to share?

Martin Karafilis:

Yeah, absolutely. So I think I've always been a serial entrepreneur. So multiple different businesses, some have worked, some haven't worked. Uh, I always say the first ever startup that I ever had was playing in a band. I think, you know, you're sort of playing, trying to travel to our no money at all. No sleep, trying to sell merch to be able to sort of, you know, feed your way through and, and, you know, really came down to marketing and getting your music out there and, you know, getting a bit of a brand out there as well.