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Ep. #114: My 8 Marketing & Business Growth Principles

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Conteúdo fornecido por Michael Becker. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Michael Becker ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, I break down eight essential marketing and growth principles for business success:

  • Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.
  • Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).
  • Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.
  • Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.
  • Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.
  • Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say “no.”
  • Embrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.
  • Identify and Fix Constraints: To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others.

Tune in to learn how to implement these principles to drive long-term growth and success.


↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

126 episódios

Artwork
iconCompartilhar
 
Manage episode 412484515 series 2793578
Conteúdo fornecido por Michael Becker. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Michael Becker ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

In this episode, I break down eight essential marketing and growth principles for business success:

  • Delay Gratification: Invest in building your audience, creating valuable content, and enhancing long-term brand equity over chasing vanity metrics or quick cash-outs.
  • Give More Than You Get: Maximize consumer surplus to encourage word-of-mouth referrals and grow customer lifetime value (CLTV).
  • Attention & Trust Compound Faster Than Revenue: Optimize for gaining attention and building trust, as these are invaluable in the digital economy.
  • Love Your Customers: Genuine affection for your customers leads to business continuity. Aim to turn every customer into a raving brand advocate.
  • Choose to Excel, Not to Compete: Focus on excellence in your offerings, making competition irrelevant.
  • Irresistible Offers: Craft messaging and provide so much value that prospects find it impossible to say “no.”
  • Embrace Micro-Content and Multimedia: Utilize platforms like podcasts, YouTube, and Shorts to capture attention in today's digital landscape.
  • Identify and Fix Constraints: To scale, identify your weakest link—whether it's sales volume, CLTV, or retention—fix it, and then optimize the others.

Tune in to learn how to implement these principles to drive long-term growth and success.


↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓

===============

📖 CONTENT CAPITALIST: https://t.ly/9_9JG

===============

🎓 eLearning Academy: https://t.ly/u0Dk5

===============

🌐 Articles: https://michaelbecker.org/articles/

===============



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

126 episódios

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