From Rock Bottom to Floral Rockstar: Tyler Keeno’s Story

The Floral Hustle

Introduction: Welcome to another exciting episode of the Floral Hustle Podcast, where we dive deep into the blooming world of floristry. Today, your host Jeni is joined by the vibrant and talented Tyler Keno of TK Floral Designs, based in the picturesque Hudson Valley, New York

What You'll Learn:

• What defines a "luxury wedding" in the floral industry.
• Tips for new florists on transitioning to luxury wedding design.
• Tyler's journey from small beginnings to owning a thriving floral design business.
• The importance of mentorship and education in scaling a floral business.
• How to handle business growth, from rebranding to pricing strategies.

Episode Highlights:

[00:00:32] - Jeni introduces Tyler Keno, sharing his contagious energy and passion for floral designs.

[00:00:46] - Tyler discusses the location of his business and his main focus on luxury weddings, and how they cater to both large-scale and smaller, intimate weddings.

[00:01:41] - The definition of a luxury wedding is explored, emphasizing immersive experiences and detailed floral arrangements.

[00:02:28] - Discussion on the evolving perceptions of luxury and premium weddings and their impact on the floral market.

[00:03:32] - Tyler highlights the role of social media platforms like Pinterest in setting high expectations for floral arrangements.

[00:06:19] - The importance of experience and learning in the floral industry, with Tyler sharing his personal growth story.

[00:07:41] - An insight into Jeni’s upcoming sustainable floral workshop, illustrating the importance of educational opportunities in the floral industry.

[00:09:40] - Tyler and Jeni discuss the business side of floristry, emphasizing the importance of understanding business operations to succeed.

[00:15:43] - Tyler reminisces about the initial name of his business and the lessons learned from past partnerships.

[00:18:13] - The significance of having a supportive partner in both life and business to help maintain balance and focus.

[00:22:46] - How technological tools and software can streamline business processes and allow florists to focus on their craft.

[00:34:31] - The future focus of Tyler's business, highlighting his passion for weddings and the expansion of his educational offerings.

Resources Mentioned:

• https://tkfloraldesigns.com/#/
• Upcoming Floral Workshops and Events https://bbe371.myshopify.com/products/tk-floral-designs-luxury-floral-designs-one-on-ones
• Social Media- https://www.instagram.com/tkfloraldesignshv/

If you're inspired by Tyler's journey and want to learn more about luxury floral designs, follow TK Floral Designs on Instagram and check out their upcoming workshops. Don’t forget to subscribe to the Floral Hustle Podcast for more insightful conversations with industry experts!