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Conteúdo fornecido por Peter C Woolfolk, Producer & Host and Peter C Woolfolk. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Peter C Woolfolk, Producer & Host and Peter C Woolfolk ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
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PR Professional's Guide to Ethical AI Usage and Client Trust

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Manage episode 416769358 series 2643777
Conteúdo fornecido por Peter C Woolfolk, Producer & Host and Peter C Woolfolk. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Peter C Woolfolk, Producer & Host and Peter C Woolfolk ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show

  continue reading

Capítulos

1. PR Professional's Guide to Ethical AI Usage and Client Trust (00:00:00)

2. Ethical AI in Public Relations (00:01:10)

3. Ethical Considerations of AI Use (00:05:46)

4. AI Privacy and Security Concerns (00:21:26)

158 episódios

Artwork
iconCompartilhar
 
Manage episode 416769358 series 2643777
Conteúdo fornecido por Peter C Woolfolk, Producer & Host and Peter C Woolfolk. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Peter C Woolfolk, Producer & Host and Peter C Woolfolk ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.

What do you think of this podcast? I would very much appreciate a review from you!! Thank you!

Embarking on an ethical odyssey, host Peter Woolfolk engages with PRSA board members Michelle Egan and Dr. Cayce Myers to examine the delicate interplay between AI advancements and moral directives in public relations. Prepare to navigate the terrain of AI tools, such as ChatGPT and AI avatars, with a compass set firmly on maintaining transparency and verifying AI-generated content. Their dialogue ventures into the realm of responsibility as we tackle the thorny issues of AI-driven misinformation and the frameworks necessary to empower PR professionals to wield these powerful tools without losing their ethical bearings.
Venturing further, we confront the hidden crevices of AI privacy and security concerns, discussing the nuances of navigating client confidentiality against the backdrop of fierce industry competition. Through our exploration, we illuminate the varying degrees of openness in AI platforms and the potential hazards they present, from the exposure of personal details to the safeguarding of proprietary data. We share resources from prsa.org and advocate for hands-on experience with AI to fortify one's understanding of its capabilities—all while thanking our insightful guests, Michelle Egan and Cayce Myers, for their enlightening contributions to this pivotal discussion.

We proudly announce this podcast is now available on Amazon ALEXA. Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode. To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to or
Apple podcasts and search "Public Relations Review Podcast." Thank you for listening. Please subscribe and leave a review.
Support the show

  continue reading

Capítulos

1. PR Professional's Guide to Ethical AI Usage and Client Trust (00:00:00)

2. Ethical AI in Public Relations (00:01:10)

3. Ethical Considerations of AI Use (00:05:46)

4. AI Privacy and Security Concerns (00:21:26)

158 episódios

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