#136: Our Demand Gen Content Framework that Drives Pipeline (plus how to get it seen by your audience) - Demand Gen mini-series Ep.8

The B2B Playbook

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Want a demand gen content framework that builds trust and pipeline from your future customers?

How can you then get it in front of your target audience?

How does this help build pipeline?

We're back with another episode of The B2B Playbook, where we're discussing the role of content in demand generation. In this episode, we'll clarify the confusion around content's role in driving demand and share a proven framework for creating content that maps to the buyer's journey.

We start by defining demand generation and explaining our five B's framework, a step-by-step approach to building intense desire in your dream customers to purchase from you. We then dive into our favourite framework for content creation: the five stages of awareness. This framework aligns your content with the different stages of the buying journey, ensuring you're speaking to your customers' needs at every step.

To illustrate the framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!

This is pt.8 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic.

Tune in and learn:

+ How to create content that makes your dream customers' lives better, even before they become customers

+ The different channels for distributing your content (one to many, one to few, one to one)

+ The benefits of content in demand generation, including building trust and developing relationships with your target customers

+Our process for repurposing content to fuel your entire content engine

This episode is a must-watch for any B2B marketer looking to drive more revenue for their business through effective content marketing and demand generation strategies. We share practical tips, frameworks, and real-life examples to help you create content that resonates with your dream customers and moves them through the buying journey.

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00:00 Intro: What Role Does Content Play in Demand Generation?

03:02 Defining Demand Generation and the Five B's Framework

07:08 The Five Stages of Awareness: A Framework for Content Creation

12:12 A Real-Life Example: Purchasing Cybersecurity

20:17 Creating Content That Makes Your Dream Customers' Lives Better

24:41 Distributing Content: One to Many, One to Few, One to One

29:50 Benefits of Content in Demand Generation

33:38 Repurposing Content to Fuel Your Content Engine

36:00 Key Takeaways and Call to Action

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S06 E136 - The B2B Playbook

#b2b #b2bmarketing #demandgeneration #demandgen

#b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing