How to Leverage AI Tools in Your Marketing Strategy Without Losing the Human Touch with Regina DeMars, Director of Content Marketing and Social Media Strategy at FNBO

StrategyCast

Elevate your brand's story with award-winning content marketing strategies! Gain insights on enhancing consumer engagement, leveraging AI creatively, and personalizing customer experiences. Tune in, harness the power of authentic connections, and drive impactful growth!
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==Let's Break It Down==

• 05:56 Bank focuses on storytelling to engage customers.
• 07:10 Refocused content strategy, rebranded to FNBO in 2019.
• 11:47 Spotted Pentax, made a successful business deal.
• 16:21 Using storytelling to create emotional brand connection.
• 17:33 Showcase small business customers' stories for impact.
• 24:15 Expanding relationship with Sprout Social Advocacy program.
• 25:33 Evaluating consumer trends and tailoring experiences with AI.
• 29:41 Creating diverse content based on popular searches.
• 33:16 AI usage must align with brand voice.
• 37:32 TikTok content evolving; team recreates trends.

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