208 | Stress-free Christmas Marketing for Retailers with Catherine Erdly

The Resilient Retail Game Plan

In this episode, I'll be sharing insights on how to prepare your Christmas marketing strategy efficiently. We've already covered strategies, handling burnout, product preparation, and more in previous episodes of this series.

Today, I'll guide you on creating a structured marketing plan, breaking down the 13-week period before Christmas, and offer tips on repurposing successful past content to ease your workload. We'll also discuss the importance of a balance between planned content and spontaneous social media posts to keep your marketing fresh and engaging.

[02:03] Importance of a Christmas Marketing Plan

[02:50] Creating a Week-by-Week Marketing Plan

[03:12] Using the Christmas Timeline to Determine Your Customer's Buying Decisions

[04:24] Choosing Christmas Promotional Activities and Offers

[05:39] Planning and Preparing Marketing Assets

[08:25] Balancing Structure and Spontaneity

Links:

Learn more about the Resilient Retail Club: https://www.resilientretailclub.com/membership/

Learn more about my mastermind for product business owners: https://www.resilientretailclub.com/retail-business-mentoring/

Related Episodes in this series:

207: Christmas in July: Secrets to Creating Irresistible Christmas Products with Joanne Griffin: https://www.resilientretailclub.com/podcast-episode/secrets-to-creating-irresistible-christmas-products-with-joanne-griffin/

206: Christmas in July: How to Find Your Perfect Christmas Inventory

https://www.resilientretailclub.com/podcast-episode/how-to-find-your-perfect-christmas-inventory/

205: Christmas in July: Thriving Through the Christmas Season with Mike Cole https://www.resilientretailclub.com/podcast-episode/christmas-in-july-thriving-through-the-christmas-season-with-mike-cole/

204: Christmas in July: Why Now is the Time to Plan Your Christmas Strategy https://www.resilientretailclub.com/podcast-episode/why-now-is-the-time-to-plan-your-christmas-strategy/