))
How to Measure & Maximize PMax with Expert Navah Hopkins
Manage episode 432977378 series 3466622
Conteúdo fornecido por Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Jim Gianoglio, Simon Poulton, Jim Gianoglio, and Simon Poulton ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
What do PMax, Advantage+ and an 8-year-old in an arcade have in common? They'll spend as much as they can, if you let them! In this episode, join Jim and Simon as they dive deep into the world of PPC with Navah Hopkins, a seasoned expert with over 16 years in the marketing industry. Navah shares her insights on Google’s Performance Max (PMax) campaigns, discussing the intricacies of managing them, excluding branded searches, and overcoming broader measurement challenges. Links from the show:
Optmyzr 00:00 Vacation Plans and PPC Jokes 01:25 Introducing Today's Guest: Navah Hopkins 03:21 Diving into Performance Max Campaigns 06:23 Challenges and Strategies in PPC 10:42 Understanding Performance Max and Asset Management 16:54 The Role of Ad Strength and Measurement in PPC 24:16 Incrementality Testing Challenges 24:35 Meta's Advantage Plus and A/B Testing 25:06 Google's Approach to Testing and Privacy 25:57 Geo-Based Holdout Testing 26:24 PMax Campaigns and Branded Search 27:46 Testing Strategies and Market Considerations 28:29 Google's Targeting Limitations 28:55 Branded Search in PMax 33:05 Data Teams and PPC Collaboration 38:16 Onboarding and Training for Measurement Practitioners 47:45 Creative and Data-Driven Marketing 49:47 Productivity Tips and Metal Music
29 episódios
Compartilhar
