Connecting the data dots for an email channel powerhouse | with Renee Murrieta

Hotel Moment

Karen Stephens sits down with Renee Murrieta in the latest episode of Hotel Moment. Renee is Founder of Show.Tell., a boutique, London-based hospitality marketing agency.

Together, they discuss:

• How you can use data from one property to cross-sell and promote other properties in your collection
• Efficient methods for personalizing campaigns for every segment of your customer base
• The importance of collating the data from all of your marketing channels to instruct your strategic decisions
• And more!

Discover the importance of personalization for driving effective campaigns and the KPIs that matter across all of your digital channels.

Don't miss this opportunity to uplevel your marketing strategy!

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Chapters:

00:00 - Intro

02:43 - Renee and Karen’s history

03:54 - Resilience and grit

05:37 - Using data across properties

09:03 - Personalization for hotels

13:14 - About Show.Tell.

15:45 - Reporting data from channel to channel

21:23 - Shopping Cart Abandonment tools

23:41 - Effectively using guest data

25:40 - Sparks of innovation

28:26 - Outro

Hotel Moment Podcast is handcrafted by our friends over at: fame.so
Previous guests incude: Lori Kiel of The Kessler Collection, Patrick Norton of Brittain Resorts & Hotels, Shawn Jereb of Montage International, Caryl Helsel CEOI of Dragonfly Strategists, Jason Pirock of Springboard Hospitality and many more.
Check out the three most downloaded episodes:

• Build intelligent operations and let data drive direct bookings | with Patrick Norton
• Modern and focused commercial strategy — what does it look like? | with Lori Kiel
• Approachable luxury without losing touch with guests | with Shawn Jereb