Emma Hakansson: Collective Fashion Justice

Species Unite

“There are more native crocodiles living in cages and concrete pens that are owned by Hermes or supplying Louis Vuitton than live in their natural habitat. So, that is so clearly not conservation. And we're talking like hundreds of thousands of crocodiles.” – Emma Hakansson

We are destroying the planet, killing billions of animals and making life insufferable for humans all over the world, all in the name of fashion. But, Emma Hakansson is on a mission to change all of it. She is the founding director of Collective Fashion Justice, an organization dedicated to creating a total ethics fashion system which prioritizes the wellbeing of people, our fellow animals and the planet, before profit.

And some of the bags are even like Nile crocodile and crocodiles from different parts of the world and the level of exclusivity is based on like how rare that skin is. And it seems to not even connect in their mind that, like, maybe if an animal is rare, it means that they should be being protected rather than made into a bag that you think is special. And I think that's where a disconnect from nature comes into play. Like if we really connected with nature and saw the beauty of it, we would want to protect it more in its natural state, and we would see higher value in fashion that appreciates nature and takes inspiration from nature, but that doesn't take from it and destroy it or kill it. – Emma Hakansson

Emma has consulted on passed progressive fashion legislation in New York City, spoken at the European Parliament, been invited to provide expertise in Parliament inquiries in Australia, and offered her expertise to global brands and fashion councils seeking to improve their ethics and sustainability. Her latest book, Total Ethics Fashion, explores the namesake term that she coined to guide the fashion industry forward.

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