Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Conteúdo fornecido por Dr Jesse Green. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dr Jesse Green ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
Player FM - Aplicativo de podcast
Fique off-line com o app Player FM !
Fique off-line com o app Player FM !
471: Ilana Wechsler - Google Ads that work
MP3•Home de episódios
Manage episode 436541307 series 1353332
Conteúdo fornecido por Dr Jesse Green. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dr Jesse Green ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The ability to generate traffic to your website is a key marketing skill.
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.
Ilana Wechsler’s background is in data analytics. She's a numbers girl.
On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.
What's happening in the world of AI?
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?
Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.
As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.
Ilana Wechsler’s background is in data analytics. She's a numbers girl.
On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.
What's happening in the world of AI?
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?
Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.
As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.
- [3:17] - How has the process of Paid Traffic advertising changed these past few years?
- [10:15] - How is A.I being incorporated into the website traffic advertising process?
- [17:12] - As a small dental practice, when is the right time to engage a digital ad agency?
- [18:19] - How much time should you commit weekly to your digital ad campaign?
- [20:06] - To TIK TOK … or not to TIK TOK … that is the question.
- [22:48] - How much should you spend on your digital ad campaign?
- [30:17] - SEO v. Paid Traffic.
491 episódios
MP3•Home de episódios
Manage episode 436541307 series 1353332
Conteúdo fornecido por Dr Jesse Green. Todo o conteúdo do podcast, incluindo episódios, gráficos e descrições de podcast, é carregado e fornecido diretamente por Dr Jesse Green ou por seu parceiro de plataforma de podcast. Se você acredita que alguém está usando seu trabalho protegido por direitos autorais sem sua permissão, siga o processo descrito aqui https://pt.player.fm/legal.
The ability to generate traffic to your website is a key marketing skill.
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.
Ilana Wechsler’s background is in data analytics. She's a numbers girl.
On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.
What's happening in the world of AI?
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?
Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.
As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.
Most dentists rely on agencies, whether that's for SEO or paid traffic. Paid traffic is a real art and a science that can be learned.
Ilana Wechsler’s background is in data analytics. She's a numbers girl.
On this episode of The Savvy Dentist Podcast with Dr. Jesse Green, we're going to talk about paid traffic specifically. And in particular, what are the three things that you can do to help your website traffic, no matter what's happening on a technological front.
What's happening in the world of AI?
What's happening in the world of automation? And how does that impact the advertising you do on the various platforms?
Ilana describes the common mistakes that Dentists make when they're trying to optimise their advertising campaigns. She explains how much of your time is required to be able to successfully achieve good quality leads through your website.
Ilana Wechsler not only runs an agency, but she teaches people how to run their campaigns, so that you won’t need her agency services.
As Ilana says, it's not hard, but it requires a bit of work on a consistent basis. So an hour or two a week to monitor the campaigns, to keep them on track is really all it takes.
- [3:17] - How has the process of Paid Traffic advertising changed these past few years?
- [10:15] - How is A.I being incorporated into the website traffic advertising process?
- [17:12] - As a small dental practice, when is the right time to engage a digital ad agency?
- [18:19] - How much time should you commit weekly to your digital ad campaign?
- [20:06] - To TIK TOK … or not to TIK TOK … that is the question.
- [22:48] - How much should you spend on your digital ad campaign?
- [30:17] - SEO v. Paid Traffic.
491 episódios
كل الحلقات
×Bem vindo ao Player FM!
O Player FM procura na web por podcasts de alta qualidade para você curtir agora mesmo. É o melhor app de podcast e funciona no Android, iPhone e web. Inscreva-se para sincronizar as assinaturas entre os dispositivos.