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Branding Secrets for Your Holiday Let Business with Claire Robinson
Manage episode 436592548 series 3485464
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In this episode Jane speaks with Claire Robinson, founder of Weekend Candy, a travel platform dedicated to unique weekend breaks in the UK.
Claire shares her journey from being an award winning copywriter and travel writer to creating Weekend Candy, emphasising the importance of having a coherent brand story.
She explains the difference between branding (logos, colours) and a brand (the core promise and essence of a business).
They discuss the significance of understanding your ideal customer and how to use branding to make your business stand out in the market.
Discover insights for hospitality business owners on developing their brand and resisting distractions from competitors.
This episode is packed with valuable tips on establishing a strong brand presence.
Find out more about Weekend Candy here:
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