100. E-Commerce Innovation by Deepika Yerragunta of PepsiCo

Mastering eCommerce Marketing

In this 100th episode of the eCom Pulse podcast, I sit down with Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo, where she oversees the technological strategies driving Pepsi's online sales. With over a decade of experience spanning e-commerce, startups, and tech giants like Amazon and Intel, Deepika has been at the forefront of integrating cutting-edge technologies with commerce to disrupt the status quo.

We discuss the rapid evolution of e-commerce, the increasing role of AI and data in shaping customer experiences, and the challenges of managing complex supply chains. Deepika shares her perspective on how AI can act as a multiplier, optimizing everything from demand forecasting to inventory management, and highlights the importance of clean data and infrastructure investments. Deepika also emphasizes the need for a shift in executive mindset toward agile, collaborative innovation.

Deepika's insights into the future of autonomous vehicles, global logistics, and cross-border payments offer valuable takeaways for leaders looking to stay ahead of the curve in a competitive market.

Deepika also touches upon her passion for supporting diversity in tech and the importance of providing meaningful opportunities for women in leadership roles.

This episode brings forward a fresh perspective on the crossroads of technology and commerce, highlighting how businesses can adapt and thrive in a rapidly changing environment. From leveraging AI to streamline operations to the potential of global marketplaces, Deepika offers actionable strategies and innovative ideas that can reshape the future of digital commerce. Her thoughts on product management, data-driven decision-making, and fostering diversity in tech provide practical guidance for anyone navigating these fields.

Website: https://www.vimmi.net

Email us: [e-mail]

Podcast website: https://vimmi.net/ecom-pulse-podcast/

Talk to us on Social:

LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

LinkedIn Vimmi: https://il.linkedin.com/company/vimmi

YouTube: https://www.youtube.com/@VimmiCommunications

Guest: Deepika Yerragunta, Head of Platform Products - eCommerce at PepsiCo.

LinkedIn: https://www.linkedin.com/in/yrdeepika/

Takeaways:

• Technology has a significant influence on commerce, particularly in the e-commerce industry.
• Data is crucial for driving decision-making and improving the customer experience.
• AI can play a significant role in supply chain management and decision intelligence.
• Collaboration between technologists and industry experts is essential for implementing AI solutions.
• Speed and agility are crucial in today's fast-paced consumer landscape.
• Product management is a bridge between design, technology, and business value. Product management is about prioritization and delivering value to customers.
• Product managers play a strategic and tactical role in the development and delivery of a product.
• Autonomous vehicles have the potential to revolutionize logistics and last-mile delivery.
• There are untapped markets in global logistics and global payments.
• Diversity in tech and supporting female founders is crucial for a more equitable industry.

Chapters:

00:00 Introduction and Background

02:08 The Evolution of Technology and Commerce

05:21 The Role of Data and AI in Improving the Customer Experience

08:52 AI in Supply Chain Management and Decision Intelligence

11:11 Tools and Processes for Supply Chain Optimization

14:18 Implementing AI in the Tech Industry

17:12 The Need for Speed in Today's Consumer Landscape

20:12 The Importance of Product Management in Driving Innovation

23:15 The Value of Product Management: Prioritization and Customer Needs

25:36 The Role of Product Managers: Strategic and Tactical

27:47 Untapped Markets in Global Logistics and Global Payments

29:30 The Importance of Shared Data Consolidation

33:06 Diversity in Tech and Supporting Female Founders