How to launch when you have nothing...

The Jordan P. Anderson Show

Hey my friend,

It's Jordan P. Anderson.

Stop Hiding Behind Your Code - It's Time to Launch

Your code works perfectly. Your API responses are lightning fast. Your database queries are optimized. Your UI components are beautiful.

And exactly zero people care...

Why technical founders stay stuck in development mode forever

You're doing what every technical founder does:

* Adding one more feature

* Refactoring that messy component

* Optimizing that database query

* Telling yourself "just one more sprint"

Meanwhile, your competition – with their buggy MVP and messy codebase – is getting actual customers.

The real reason you're afraid to launch isn't what you think

You're not afraid of marketing. You're not afraid of being on camera. You're not afraid of your accent. You're not afraid of looking unprofessional.

You're afraid of being judged for something that isn't perfect.

I've worked with thousands of technical founders. They all say the same thing: "I'll start marketing when..." "I'll make videos after..." "I'll launch properly once..."

But here's the truth: That perfect moment never comes.

What actually matters when launching (it's not what developers think)

Your audience doesn't care about:

* Your tech stack

* Your code quality

* Your API response times

* Your deployment pipeline

They care about three things:

* Do you understand their problem?

* Are you authentic about solving it?

* Will you show up consistently to help them?

Everything else is just noise.

The simple four-video framework that removes all the mystery

I just dropped a complete breakdown of the exact system that's helped hundreds of technical founders finally launch their products.

You'll learn:

* Why your founder story matters (and how to tell it without feeling like a fraud)

* The exact structure for your first launch videos

* How to record content without fancy equipment

* Why perfectionism is killing your growth

And most importantly – how to do all of this without feeling like you're "doing marketing."

Here's what you don't need to launch

* A professional camera

* Perfect lighting

* Motion graphics

* AI narration

* Corporate polish

* Brand guidelines

* A marketing team

* A huge audience

You need your laptop's webcam and your authentic voice. That's it.

The truth about launching that nobody talks about

Your competition isn't more successful because they're better marketers.

They're more successful because they're willing to be imperfect in public.

They're willing to show their work before it's ready. They're willing to tell their story before it's polished. They're willing to help people before everything is perfect.

Your biggest advantage right now is being human

Stop trying to look big. Stop trying to look professional. Stop trying to look perfect.

Start being real. Start being helpful. Start being visible.

Watch the full lesson here:

Your homework (and yes, I want you to actually do this)

Create these four videos this week:

Video #1 - The Problem (2-3 minutes)

Record yourself telling the story of the exact moment you discovered something was broken in your industry. Just you, talking to your webcam, sharing what you saw and how it impacted you personally. No scripts. No edits. Raw authenticity.

Video #2 - The Stakes (2-3 minutes)

Dig deeper into the problem. Share three specific ways it hurts people:

* The obvious surface pain everyone sees

* The hidden costs nobody talks about

* The emotional toll it takes on people

Video #3 - Your Solution (3-4 minutes)

Pick your top four features (just four!) and show exactly how each one solves the problems you just described. Screen record your product. Talk over it like you're showing a friend.

Video #4 - Launch Trailer (60 seconds)

Use your phone to record your screen while playing the best clips from your other three videos. Add some music in CapCut. End with your launch date.

Don't overthink this. Don't edit obsessively. Don't wait until it's perfect.

Your only goal is to show people you understand their problem and care about solving it.

Record video #1 today.

Right now.

Post it somewhere.

Because here's what's scarier than being imperfect on camera: Building something nobody ever uses.

Reply to this email...tell me your biggest launch fear. I read and respond to every single one.

Keep building (but start launching),

Jordan P. Anderson

P.S. There are 10 emails that you should be sending every single month if you want to grow your startup…here they are: ​LINK​

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.jordanpanderson.com