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Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community
Manage episode 447821020 series 3478937
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In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his experience at Pavilion, where sponsorships have evolved to provide authentic value to the community while supporting the organization's growth. Discover how Pavilion balances sponsors' needs with its members' expectations, creating meaningful connections that transcend traditional partnership models. Tune in to learn how thoughtful engagement and a commitment to community can drive success in partnership strategies.
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