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Be more direct with your direct outreach
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While we’re on hiatus preparing for a new season of Rethink the Way You Sell, we wanted to bring you some content from Jeff you probably haven’t heard before. Jeff produced a premium podcast called Deeper Thought from 2020-2022 and you’re about to hear one of those episodes. Enjoy!
This industry is all about relationships. Are you starting with the wrong premise with these relationships? Are you looking to make friends, and then sell them something, because that's not a good approach. If you're being coy about why you want to connect with somebody, rethink your approach. I know why you want to connect with this person. You know why you want to connect with this person. Quite frankly, this person that you're connecting with assumes that you want to sell them something. I don't see why that's a problem. I don't think you should apologize for being in sales.
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