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Fixing how cybersecurity products are bought and sold - Mariana Padilla - ESW #385
Manage episode 451492684 series 2591184
This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Why a special segment on Microsoft Ignite announcements?
- There were a lot of announcements
- Microsoft is the largest security vendor, in terms of revenue
- Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.
In the enterprise security news,
- Bitsight, Snyk, and Silverfort announce acquisitions
- Tanium announces an “autonomous” endpoint security offering
- We find out how much a smartphone costs when it is manufactured in the US
- CISA’s leadership announces resignations
- Ransomware is going after old versions of Excel
- Should vendors be doing more about alert fatigue?
- The latest cybersecurity reports
- Using AI to mess with scammers
All that and more, on this episode of Enterprise Security Weekly.
Visit https://www.securityweekly.com/esw for all the latest episodes!
Show Notes: https://securityweekly.com/esw-385
3141 episódios
Manage episode 451492684 series 2591184
This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.
We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.
Why a special segment on Microsoft Ignite announcements?
- There were a lot of announcements
- Microsoft is the largest security vendor, in terms of revenue
- Microsoft and its products are also the biggest and most vulnerable hacking target in the tech industry.
In the enterprise security news,
- Bitsight, Snyk, and Silverfort announce acquisitions
- Tanium announces an “autonomous” endpoint security offering
- We find out how much a smartphone costs when it is manufactured in the US
- CISA’s leadership announces resignations
- Ransomware is going after old versions of Excel
- Should vendors be doing more about alert fatigue?
- The latest cybersecurity reports
- Using AI to mess with scammers
All that and more, on this episode of Enterprise Security Weekly.
Visit https://www.securityweekly.com/esw for all the latest episodes!
Show Notes: https://securityweekly.com/esw-385
3141 episódios
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1 False Claims Act, Google Cloud PQC, Salt Typhoon, AI in SOC, Ivanti Flaws, ICS, DeFi - SWN #453 30:41
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1 Say Easy, Do Hard - Data Inventory and Classification, Part 1 - BSW #383 53:38
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1 AI Threat Intelligence, AI Hacking, Data Breaches, Zhong, DOGE, and more - SWN #452 24:54
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1 Top 10 Web Hacking Techniques of 2024 - James Kettle - ASW #318 44:57
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1 Bad Romance, Kimsuky, Red Mike, Ivanti, Nvidia, C code, Postgre, Aaran Leyland... - SWN #451 33:15
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1 Prompt Injection, CISA, Patch Tuesday - PSW #861 2:05:09
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1 Speak the Same Language, as Cybersecurity is Everyone's Responsibility - BSW #382 54:07
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1 PlayStation, KerioControl, SEC SimSWAP, 8base, Copilot, AI, Bird, Josh Marpet... - SWN #450 30:10
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1 Code Scanning That Works With Your Code - Scott Norberg - ASW #317 1:12:52
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1 The groundbreaking technology addressing employment scams and deepfakes - John Dwyer, Aaron Painter - ESW #393 1:49:44
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1 AI Cheese, CISA, Scaryware, Kimsuky Returns, Backups, Encryption, Jason Wood... - SWN #449 35:02
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1 Deepseek, AMD, and Forgotten Buckets - PSW #860 2:06:54
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1 Enforcement of the Digital Operational Resilience Act (DORA) - Madelein van der Hout - BSW #381 1:02:04
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