Breaking Down BuzzFeed's Report on Ad Fraud on Mobile Apps

Shape the Conversation

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Every day users are seeing hundreds of ads while they play apps. There is no saying how many of the ads that are seen are fake or real. A BuzzFeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that resulted in millions of dollars being stolen from advertisers.

In this episode of 'Shape the Conversation' Nicole and Jon cover topics like:

The details of the scheme
The amount of money that these ads have taken
Big companies impacted by fraudulent ads
Concerns with children on devices today
People starting to question advertising as a whole
Tips to avoid fraudulent ads
Tips to avoid being seen as a fraudulent ad
The poor quality of traffic on mobile ads
and more...

Our biggest take away from this episode is, know where your ads are going and how to control the placement of your ads so they don't get mistaken as ad fraud.

Companies That Worked With The Apps/Sites In Some Way.

Option 1 for controlling ad placement.
Option 2 for controlling ad placement.

Reach out to us with any ideas, questions, or feedback on the podcast!

✉️ Nicole@shape.io
✉️ Jon@shape.io

30 episódios

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