Melhores podcasts sobre Jason Mlicki (2024)

1
Rattle & Pedal: The Dynamics of Divergent Views, with Jason Mlicki and Jeff McKay 35:54

5d ago35:54

35:54

Podcasting is a way to refine your perspective and innovate business strategies. With two different world views, Jason Mlicki and Jeff McKay embarked on a journey to explore divergent thoughts on professional services marketing and growth via their podcast, "Rattle and Peddle." Jason, a marketing veteran with over 20 years of experience, and Jeff, …

1
Why People Don’t Understand Data and What to Do About It with Bill Shander 47:41

20h ago47:41

47:41

Data visualiation expert Bill Shander joins the show to talk about why people don’t understand data, how to increase the data literacy of your teams, and how to shape a compelling POV using data. The post Why People Don’t Understand Data and What to Do About It with Bill Shander appeared first on Rattle and Pedal.…

1
Segmentation: The Marketing Foundation Firms Seldom Get Right 54:18

15d ago54:18

54:18

It’s the essence of strategy and the basis of everything—culture, hiring, IP, marketing, sales and client service—Segmentation. Most firms get it wrong. Here’s how to get it right. The post Segmentation: The Marketing Foundation Firms Seldom Get Right appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
The Antidote to Crappy Buyer Personas with Jim Kraus 52:41

29d ago52:41

52:41

Most buyer personas are little more than fictional avatars. Jim Kraus, President of the Buyer Persona Institute, shows us how to develop a persona that helps you truly understand the buyer and buying process you’re hoping to affect. The post The Antidote to Crappy Buyer Personas with Jim Kraus appeared first on Rattle and Pedal.…

1
The AEC Marketeer: Highlighting People & Projects from the Built Environment, with Keelin Cox 32:31

1M ago32:31

32:31

Podcasting can accelerate your network growth. Remotely. Inspired by a lack of local Society for Marketing Professional Services (SMPS) chapters and the desire to stay connected during COVID-19, Keelin Cox set out to create a platform that provided access to industry knowledge and offered inspiration for AEC professionals. Today, the her AEC Market…

1
Who Should Be Your Firm’s Thought Leaders? 1:01:24

1M ago1:01:24

1:01:24

Picking the right “faces” for your firm is critical to the success of your growth strategy. Jeff and Jason discuss the characteristics of the best thought leaders. The post Who Should Be Your Firm’s Thought Leaders? appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Sales for Nerds: Making BD Feel Less Icky, with Reuben Swartz 33:17

2M ago33:17

33:17

For many consultants and solo business professionals, sales can feel uncomfortable. But even one-person businesses need sales to survive, let alone grow. Reuben Swartz is solving this problem with his monthly podcast, “Sales for Nerds” and his product, Mimiran—the fun, simple anti-CRM for solo consultants. In this episode, Reuben shares his experie…

1
Fortitude: The Key to Sustained Marketing Success 48:03

2M ago48:03

48:03

In many firms, Marketing fails because leadership prematurely gives up on its strategy. In this episode, Jeff and Jason break down why firms quit too soon and how to cultivate the virtue of fortitude to drive long-term success. The post Fortitude: The Key to Sustained Marketing Success appeared first on Rattle and Pedal.…

1
Building the Premier Accounting Firm: An Intentional Podcasting Journey, with Roger Knecht 31:49

2M ago31:49

31:49

How intentional are you with your podcast? Roger Knecht, President of Universal Accounting, has helped thousands of accountants, bookkeepers, and tax preparers start and build a successful accounting firm. Roger also hosts Building the Premier Accounting Firm, a weekly show that is nearing 300 episodes. Every decision Roger made with his podcast ha…

1
Intellectual Capital: How to Make an Idea Truly Transformative 52:02

3M ago52:02

52:02

Jason and Jeff welcome expert speaking advisor, Art Zards, to explain why some ideas break through and transform the world around us. And, why others die before the applause even ends. The post Intellectual Capital: How to Make an Idea Truly Transformative appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Being An Engineer: From Thought Exercise to Effective Marketing, with Aaron Moncur 28:00

3M ago28:00

28:00

For Aaron Moncur, a podcast is more than just a marketing tool. It's a way to build relationships, showcase expertise, and ultimately drive revenue for his custom engineering services business. With over 250 published episodes, Moncur's "Being an Engineer" podcast has become a cornerstone of his company's growth strategy. 0:00 Intro 3:14 How Aaron …

1
What’s Your 'And'? Embracing Individuality as a Differentiator, with John Garrett 36:51

3M ago36:51

36:51

Writing a book for your consulting business? Use a podcast for research. When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—…

1
Should You Start a Business Podcast? Answer These 5 Questions First 21:18

3M ago21:18

21:18

Podcasting seems like a crowded space, but it's really not. It’s a blue ocean opportunity. Especially for expertise-driven businesses who need to build trust with buyers, accelerate network growth, and create endless content. If you’re asking yourself, “should I start a podcast?” then you’re in the right place. This episode explores five critical q…

1
Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes 43:47

4M ago43:47

43:47

Jeff and Jason look back at the “killer” insights, occasional misteps, and the most important things they’ve learned from 5 years of podcasting. The post Bi-centennial: A Look Back at the Hits, “Near Misses” and Lessons Learned from 200 Episodes appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
The Corporate Escapee: Helping Gen X Ditch the 9-5, with Brett Trainor 44:20

4M ago44:20

44:20

Build a thriving Slack community with your podcast. Brett Trainor is using his podcast, The Corporate Escapee, to build a community of Gen X professionals who want to ditch their 9-5. In this episode of Podcasting in Professional Services, Brett sits down with John Tyreman to share his experience running his show. We cover: How Brett reaches Gen X-…

1
Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli 48:03

4M ago48:03

48:03

Brian shares how to think about referrals, trace the genealogy of our best referral partners, and balance the critical push/pull of both giving and asking for them. The post Referral Genealogy and Developing the Proper Referral Mindset with Brian Caffarelli appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Accounting High: Learn How to RAP, with Scotty "OKR" Scarano 32:04

4M ago32:04

32:04

Can I have your attention, please? Will the real Scotty Scarano please stand up? There’s not too many people who blend hip hop with accounting, but that’s exactly what Scotty “OKR” Scarano is doing through his personal brand on LinkedIn, his YouTube page, and through his podcast, Accounting High. Scotty believes that learning how to run a practice …

1
The Recognized Authority and AI-Powered Business Leaders, with Alastair McDermott 37:47

5M ago37:47

37:47

It rarely takes 5 or 6 years to launch a podcast, but that was the case for Alastair McDermott. Since then he's launched a handful of shows and written a book titled 33 Ways Not to Screw Up Your Business Podcast. Going through the process of planning his podcast exposed a lack of specialization in Alastair's business. From there, he narrowed down h…

1
Using Online Reviews to Drive Referrals with Katie Hollar of Clutch 44:08

5M ago44:08

44:08

Katie shares the methodology that online marketplaces like Clutch use to publish client reviews and suggests how firms can leverage them to drive a “flywheel through referrals.” The post Using Online Reviews to Drive Referrals with Katie Hollar of Clutch appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
The Untapped Benefits of a Podcast Co-Host 26:48

5M ago26:48

26:48

I took a sample of 150 podcasts across accounting, AEC, and legal industries. A whopping 70% had only one host! Personally, I've hosted four podcasts; two were solo shows, and two were co-hosted with a colleague. There are pros and cons to each format, but I found co-hosting a podcast to be much more enjoyable. Let's explore the untapped benefits o…

1
Referrals: When and How to Ask for Them 44:45

5M ago44:45

44:45

If you want to actively pursue a referral strategy, when should you ask? And what should you say? Jeff and Jason dive into the mechanics of asking for referrals. The post Referrals: When and How to Ask for Them appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Inspiring People & Places: Highlighting the Human Side of Engineering, with BJ Kraemer 43:32

5M ago43:32

43:32

Use a podcast to let your charisma and personality shine through. That's how BJ Kraemer approached it when he launched the Inspiring People & Places podcast in 2021. On the show, he interviews national leaders in the AEC industry to educate and inspire industry professionals to disrupt the status quo, improve their project teams and steward public …

1
Referrals. What Are They? How to Position Yourself to Get More of Them. 51:00

6M ago51:00

51:00

“Do good work and good things follow.” It’s the typical referral strategy of most firms. But it’s woefully incomplete. Jeff and Jason dig deep into what a referral is and how to earn more of them. The post Referrals. What Are They? How to Position Yourself to Get More of Them. appeared first on Rattle and Pedal.…

1
Accountant's Flight Plan: Buy, Build, or Sell Your Firm, with Brannon Poe 26:24

6M ago26:24

26:24

Investing in a podcast can be a gradual, long-term investment. Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon. In this conversation, we explore: An overview of Poe Group…

1
Podcast Episode Guide: Structure, Typology, Formats, and Outlines 34:51

6M ago34:51

34:51

Improve the structure and variety of your episodes. This episode is meant to be a guide for podcasters who want to learn more about how to structure episodes, use different episode types, formats, and improve their outlines. I share my own experience as well as perspective from other business podcasters. In this episode, we cover: Solo host episode…

1
AI: What to Do Now 55:38

6M ago55:38

55:38

Jeff and Jason synthesize the high points they learned from their interviews on AI. And, they recommend what firms should do now. The post AI: What to Do Now appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Consulting Success®: Lessons from 380+ Episodes Published, with Michael Zipursky 29:46

6M ago29:46

29:46

Very few professional services podcasts make it to 400 episodes. The Consulting Success® podcast will hit that milestone in 2024. I had the pleasure of sitting down with Michael Zipursky, host of the show, to hear his experience launching and running the podcast. In this conversation, Michael shares: - Originally released 60-70 episodes but found i…

1
The Upstream Leader: Two Co-Hosts Committed to Helping Accounting Firm Leaders 35:59

6M ago35:59

35:59

Are you committed to running a podcast? Do you have a co-host to share in the journey? On today’s show, Jeremy Clopton and Heath Alloway of the Upstream Leader podcast share stories and experience from running their show. In this conversation with host John Tyreman, you'll hear: The importance of committing to the podcast in the early days Benefits…

1
How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris 40:34

7M ago40:34

40:34

For years firms have pursued productization strategies to drive efficiency or create repeatable revenue. AI is making the need to productize one of survival. Learn why and how to respond. The post How Generative AI is Making Productization More Urgent with Eisha Armstrong of Vecteris appeared first on Rattle and Pedal.…

1
Podcast Editing Workflows and Distribution Processes 33:04

7M ago33:04

33:04

Improve your podcast editing workflows. My own podcast editing workflow has evolved over the past six months, influenced by many of my guests on this show. On this episode, I've curated clips from successful business podcasters who give you a glimpse behind the scenes of their shows: Rion Willard, co-host of The Business of Architecture Florian Hei…

1
Searching for SaaS: Two Entrepreneurs Building in Public 30:04

7M ago30:04

30:04

This podcast features a mentor-mentee relationship — a premise that could be applied to other industries. For Josh Ho, the "Searching for SaaS" podcast was a way to build in public and showcase his mentorship of a young entrepreneur, Nate Bosscher. The show features perspectives on the stages of building a software as a service (SaaS) business. Jos…

1
Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO 46:37

7M ago46:37

46:37

Decoding digital buying signals. Streamlining operations. Brian Wise talks about all this and more including a discussion about where AI is in the business “hype cycle.” The post Automation Domination. Lessons Learned from Efforts to Streamline and Scale 6Sense using AI with Brian Wise, CIO appeared first on Rattle and Pedal.…

1
unbillable hours: How a Minimum Viable Podcast Can Have a Major Business Impact 33:20

7M ago33:20

33:20

This show is an example of a minimum-viable podcast. On this episode, Florian Heinrichs joins the show to share his experience co-hosting the unbillable hours podcast, a twice-monthly show that started as a venting session between Florian and Ash Mohd. At the time, both were colleagues at Accenture. In this conversation, we discuss: Florian has sin…

1
Create Like The Greats: Distribution Workflows, AI and Superman, with Ross Simmonds 32:55

7M ago32:55

32:55

This podcast acts as a filter for Ross to see what topics to double-down on and invest more into. On this episode, Ross Simmonds, Founder & CEO of Foundation Marketing, and Host of ‘Create Like the Greats’ podcast joins the show. In this conversation, Ross and I discuss: The philosophy behind Ross' mantra "Create once. Distributing forever." Turnin…

1
How Professional Services Firms Are Using AI in Their Thought Leadership Programs 42:24

8M ago42:24

42:24

How many firms are using AI? What platforms are they using? How are the most effective firms using AI to drive their thought leadership programs? Jason breaks down his latest thought leadership research. The post How Professional Services Firms Are Using AI in Their Thought Leadership Programs appeared first on Rattle and Pedal.…

1
Creator Glue, Dad Made, and Effective Email Newsletter Strategies, with Kyle Adams 33:08

8M ago33:08

33:08

Kyle Adams, account manager at ConvertKit, shares insights from publishing his weekly Creator Glue newsletter and Dad Made podcast. Kyle explains that newsletters and podcasts complement each other perfectly. Email newsletters provide a direct way to reach your audience and notify them about new podcast episodes. He emphasizes the importance of tre…

1
Architecting: Making a Purposeful Difference in the Profession, with Angela Mazzi 36:52

8M ago36:52

36:52

Angela Mazzi is dedicated to enhancing quality of life through the built environment with emphasis on socio-cultural impacts. Angela is a Principal and Senior Medical Planner at GBBN Architects, and also the host of Architecting, a weekly podcast about the architect as a person—in each episode, Angela helps her listeners bypass the status quo traps…

1
Using AI to Drive Personal Productivity with Greg Baugues 58:00

8M ago58:00

58:00

In our first video podcast, Greg Baugues shows listeners just what you can do with tools like ChatGPT, Midjourney, and more to drive your personal productivity. The post Using AI to Drive Personal Productivity with Greg Baugues appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
The Business of Architecture Podcast: How Two Architects Built a Media Empire, with Rion Willard 49:31

8M ago49:31

49:31

For architects, the passion for design and creating often attracts people to the profession. But many don’t realize just how much business acumen is needed to run a successful practice. All the creative talent in the world doesn’t guarantee profits, clients, and smooth firm operations. After all, the first job of an architect is to win the client. …

1
The Unique CPA: Randy Crabtree's Journey From Managing Partner to Podcast Host 27:08

8M ago27:08

27:08

After suffering from a stroke, Randy Crabtree made the difficult decision that he couldn't be managing partner of Tri-Merit anymore. He then stepped into a more external-facing role for the firm. At the suggestion of his marketing team, Randy started The Unique CPA podcast in 2019. Hesitant at first, Randy quickly realized he loved meeting new peop…

1
AAM's 'Amplify' Podcast: A Strategic Rebrand and New Approach, with Katie Tolin 27:41

9M ago27:41

27:41

Katie has been involved with the Association for Accounting Marketing (AAM) for many years, originally joining as a new member in an accounting firm. She has since risen to be a past president and remains actively involved in providing content for the organization. The Amplify podcast first launched in 2017. In the early days, the podcast was produ…

1
Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell 39:57

9M ago39:57

39:57

Professional services firms have the most to lose and the most to gain from AI. Getting your firm and your clients ready is the first step. What does it take? The post Assessing How Ready Your Firm and Your Clients Are For AI with Peter Buer and Courtney Baker of Knownwell appeared first on Rattle and Pedal.…

1
Get More Content Out of Your Podcast, with Greg Mayer 26:21

9M ago26:21

26:21

In this episode, John Tyreman interviews Greg Mayer, founder of Wysper, a software company that helps you get more content out of your podcast. They discuss: How Greg's experience as a product marketer inspired him to start Wysper, and leverage AI transcription to repurpose podcast content. How podcasts can be a pillar or hub of content that can th…

1
Using a Podcast for ABM, Newsletter Content, and More, with Steve Cummins 29:06

9M ago29:06

29:06

This episode originated because I was intrigued by how Steve Cummins has a podcast and newsletter by the same name: The Marketing Mix. I was curious about his experience and the synergies between a newsletter and a podcast. But the conversation is so much more than that. Steve Cummins, Founder of Solent Strategies, launched The Marketing Mix in Apr…

1
Unlocking the Real Promise of AI with David DeWolf of Knownwell 45:43

9M ago45:43

45:43

Over 99% of AI deployments to date have been focused on personal productivity. David DeWolf shares how firms can unlock higher layers of operational and strategic value in their AI investments. The post Unlocking the Real Promise of AI with David DeWolf of Knownwell appeared first on Rattle and Pedal.…

1
Financial Foreplay®: Why You Should Trademark Your Podcast Name, with Rhondalynn Korolak 34:45

9M ago34:45

34:45

Let's say you receive a cease a desist letter. Upon realizing you infringed on a trademarked brand, you'd probably want to settle the matter amicably. It happens. But that wasn’t the case when Rhondalynn Korolak sent multiple cease and desist letters to an Instagram Influencer who was giving financial advice under the trademarked Financial Foreplay…

1
Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera 55:25

11M ago55:25

55:25

From writing code to amping up call centers to a virtual wingman — Michelle Swan joins us to talk about how services firms are using AI to drive value internally and with clients. The post Doomsday or New Day? How IT Services Firms Are Using AI with Michelle Swan of Tercera appeared first on Rattle and Pedal.…

1
Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow 38:51

11M ago38:51

38:51

Jeff and Jason kick off a new series exploring current and future uses of generative AI in professional services. What are the opportunities and risks of its adoption? The post Generative AI: How Firms Are Using it Today and How They’ll Use it Tomorrow appeared first on Rattle and Pedal.Por Jason Mlicki & Jeff McKay

1
Benefits of Podcasting for B2B and Professional Services Firms 26:03

11M ago26:03

26:03

The thought of launching a business podcast has probably crossed your mind. I mean, imagine having a channel to reach buyers while they drive, exercise, walk their dog, do house chores... What’s not to love, right? But then you start to wonder: How long will it take to build a podcast? What kind of impact will it have on the business? What’s the RO…

1
Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie 55:25

11M ago55:25

55:25

The best way to build relationships at scale is with email marketing. Acclaimed email expert, Ian Brodie, joins Jeff and Jason to share his thoughts on how to cut through the noise and “unsnooze your prospects’ inbox.” The post Unsnoozing the Inbox: Tips on Email Marketing with Ian Brodie appeared first on Rattle and Pedal.…

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