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Welcome to Nifty Thinking hosted by Kevin Simcock, founder of Nifty Picnic Marketing. This podcast provides niche brands with the creative tools, insights, and strategies they need to stand out in their industry and grow their business. Kevin shares over 25 years of experience building some of the largest brands in the world to help you grow your brand.
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Authenticity: The key to brand differentiation
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In this episode Kevin walks through the importance of brand authenticity and the role it plays in differentiating your brand from your competitors. If you are a creative service business you understand the intense competition for projects and landing your ideal clients. When every business is claiming to be creative, is a storyteller and uses the l…
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The truth about Pitches. (What big agencies and brands don’t want you to know.)
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In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. With a playbook refined in the creative cauldrons of the world's top agencies, he's mastered the art of spinning brand yarns that stir the soul. Because when your br…
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Your AI WakeUp Call. How to Master it for greater business growth.
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42:45
In the high-stakes game of brand storytelling, where every player is vying for the spotlight, Kevin Simcock is an award-winning agency creative leader offering you an edge for success. In this talk Kevin shares strategies on how to leverage AI in your professional career and your business to ensure you are riding the wave of change with AI. Kevin w…
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THE CONSUMER UNLOCK FOR NEW BUSINESS GROWTH
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19:45
There is a secret unlock for growing your business and generating more sales. In fact, it's not really a secret but only those who really understand brand strategy are aware of it. I'm sharing this proven strategy with you to drive greater growth and scale your business. It all lies in the deep understanding of your ideal customer. The top brands i…
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How to build a successful creative team
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In this episode Kevin shares his insights on how to build your internal creative team to handle your creative marketing needs. He explains the winning structure to build, with step-by-step guidance on who to hire, qualities to look for and how to create culture. If you're looking to transition from using agencies or creative freelancers and you wan…
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Who is the person behind this podcast and why is doing what he's doing? Why should anyone listen to him? What can he possibly have to offer creative business owners? This episode tells the story of where Kevin got his start in the advertising industry, the struggles he faced along the way and how he ended up becoming an executive creative leader fo…
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Ever wonder how you can find an 8-figure RFP? Or how you can win one? In this episode Kevin walks through the elements of an 8-figure RFP, who issues them, how to get included on one and a step-by-step approach on how improve your odds of winning one. If you're looking to grow your business and get access to larger clients with larger budgets, you …
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Brand Strategy: Finding your ideal customer with AI
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Welcome to the Nifty Thinking Podcast! In this episode, we’re diving into the exciting world of AI to uncover how you can find your ideal clients and understand their real pain points. Join Kevin as he shares practical insights and real-world examples of how AI can transform your marketing strategy. From using Perplexity.ai for audience research to…
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In this episode Kevin discusses the impact Ai is having on the creative process and what that means for your business. Does AI mark the end of certain creative professions? Or is the creative process more refined and enhanced making creative professionals even more valuable than before? Listen to find out how you can implement these strategies to y…
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To return to the office or not to return.
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Welcome to Nifty Thinking. In this episode Kevin talks about the much heated topic of returning to the office and the impact of remote work on both business and employees. We get into the stats and insights on both sides of the equation and Kevin serves up his view on it all is going to change. Sit back and enjoy as we spill the tea on this hot top…
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The True Worth: Harnessing the Power of Value in Your Brand
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In this eye-opening episode of Nifty Thinking, we delve deep into the essence of what really powers a brand's success: Value. As a business owner or entrepreneur, understanding the multifaceted nature of 'value' can be your game-changer. We're not just talking dollars and cents here – it's about the heart and soul of your brand. Join us as we unrav…
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How to build a brand built for success in 2024
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In this episode we kick off the new year with exciting new insights and discussions around what it takes to build a brand that succeeds in 2024, The economy has changed, the world has changed and consumers have changed most of all. We dive into topics on how the workforce is changing and how it can impact your business. Get the inside scoop on all …
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Growth Mindset and Consumer Painpoints
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23:28
In this episode, Kevin talks about the importance of having a growth mindset and how to change yours with three simple strategies. He also covers how to dig deep to find the true pain points of your consumers and solve them with your services and products. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ H…
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Where is the future of advertising and marketing headed?
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Welcome to episode six. In this episode, Kevin gives his perspective on where the advertising and marketing industry is headed over the next 5-10 years and how creative professionals can future-proof their skills. Please give it a listen! For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Ha…
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In this episode, Kevin talks about how to make a big impact on a small marketing budget. He explores the importance of determining your business problem, how to use the sales funnel to allocate marketing spend, and the importance of using video across key social platforms for successful video content creation. Want to know how to make your marketin…
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This is part 2 of Unlocking Your Creativity. In this episode, I speak about the creative process for ideation and campaign ideas, the importance of a good brief and how to hone in your thinking to let great ideas rise to the top. For more information on NIfty Picnic Creative Marketing visit: https://www.niftypicnic.com/ Have a question? Have an opi…
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Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth. Important links Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insig…
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In this episode, we break down the truth and myths about Ai. We talk about the importance of the almighty Ai prompt and how to craft the perfect prompt to get better results. As if that weren't enough, we cover off how to incorporate Ai into your business. Here are some important and useful links Kevin mentions in the podcast: Unreal Engine video A…
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In this episode, Kevin describes how he started his career in advertising and marketing. He explains the importance of three fundamental growth steps to creating or relaunching a successful brand: Growth Step #1- Knowing your value and The Value Equation. Growth Step #2 – What does your brand stand for? Growth Step #3 – Really understand your consu…
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A brief overview of what the Nifty Thinking podcast is about, what's in it for you as a listener, and who the heck the host is.Por Kevin
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