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Membership strategy. How much do we really know about it? Membership is not a recognized subject of expertise. There are no degrees, defined requirements, career paths, educational tracks, or training programs. Membership organizations employ millions of people and generate billions in revenue, yet the strategies essential to membership engagement and growth have remained largely unknown, overlooked, guessed, or left to chance. Until now. The Membership IQ is a podcast dedicated to helping a ...
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Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exp ...
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The FINITE podcast is the leading B2B marketing podcast, sitting down with the world's most innovative B2B marketers in the tech, software & SaaS sectors to talk all things B2B marketing & B2B growth. FINITE is the community for B2B Technology & SaaS Marketers to connect, share, learn & grow as peers. Our B2B Marketing Podcast podcast explores the latest trends and challenges in B2B marketing by interviewing leading senior marketers from across B2B technology, software & SaaS companies. In e ...
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The Off The Charts Business Podcast is for multi-passionate entrepreneurs. Here you’ll learn how to design a scalable business to spend more time outside away from the screen, through actionable ideas, real-world examples, and pep talks from your host Nathalie Lussier, founder of AccessAlly. Nathalie Lussier started making websites when she was 12 years old, and graduated with a degree in Software Engineering and a job offer from Wall Street. In a gutsy move, she turned down this job to star ...
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Interested in all things to do with the not for profit sector? So are we, which is why we make these podcasts! Whether you work in the not for profit sector or not, the Prospectus podcasts are here to inspire, engage and excite on a wide range of topics from what challenges leaders are facing to what the next big trend in fundraising might be. Subscribe to our channel to stay up to date with our releases.
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The SaaS Revolution Show

The SaaS Revolution Show

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The SaaS Revolution Show, hosted by Alex Theuma, brings you insights and tactics from the greatest SaaS minds in Europe and across the world. Revolutionary founders, executives, and investors openly share wisdom on attracting and keeping customers, growing companies in unlikely places, scaling globally, successfully reaching the SaaS high skies, and never giving up. The SaaS Revolution Show is brought to you by SaaStock, the only media, membership and events business that focuses on SaaS fou ...
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The Nonprofit Jenni Show is the podcast for nonprofit professionals, board members, and community leaders. Every week, Jenni invites nonprofit leaders to share their stories and advice for facing common management, marketing, and development challenges. Go forth and do good with the Nonprofit Jenni Show!
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This week, we are wrapping up our mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization with tips for how to actually launch your new program. Then we chat with Vedha Vaddaraju, the co-founder of Letters of Gold, about how you can activate folks in…
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In this FINITE Podcast episode, we aim to challenge the prevailing thoughts held by many B2B marketing professionals, backed by research from the renowned Ehrenberg-Bass Institute. We’ll uncross your wires around customer loyalty, net-promoter score, and price sensitivity. Jodi speaks with Professor John Dawes, Associate Director (Operations) at Eh…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Justas Malinauskas, Co-Founder & CEO Whatagraph, who shares his three key growth lessons in getting Whatagraph past $5M ARR."I get it. There's a lot of trend about bootstrapping in VC, and my point of view is if you can bootstrap and still maintain high growth and your bu…
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This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. Specifically, this week we talk about how to retain your members year after yeat. Then we chat with Nikki Stewart, Executive Director of Old North Illuminated, ab…
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In this episode of the SaaS Revolution Show, we're back at the SaaStock Growth Stage for an insightful panel discussion between David Appel (Head of SaaS & Software Vertical at Sage Intacct), Kathrin Koedderitz (Sr Sales Director at Globalization Partners), Ferran Puig (Director of Partnerships & Business Development at Capchase), and Zack Lipton (…
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This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. Then we chat with Erin McAleer, CEO of Project Bread, about how her organization prioritizes empowering folks with lived experience to become influential leaders …
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In this episode of the FINITE Podcast, we dive into a topic that's on everyone's mind: Google's upcoming 'cookie depreciation' happening this January. With the imminent loss of access to third-party Google data, many B2B tech marketers are understandably concerned about the impact on their strategies. Join us as we explore this update in depth, unc…
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In this episode of the SaaS Revolution Show, we're live from the SaaStock USA Scale Stage with Klaviyo President Steve Rowland. "No matter where you live, there's this nice radius that you travel and you run all your errands in. I like to go into the local coffee shop or maybe you've got a favourite wine store or maybe a clothing store or a technol…
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This week, we continue our new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. In this first segment, we’ll start by talking about the details of how you can build a membership program and the benefits you can offer supporters. Next, we take…
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In this episode of the SaaS Revolution Show, we're live from the SaaStock USA Scale stage where CEO Coach Mark MacLeod shares strategic insights and practical habits for sustainable success."In January 2021, I attended a retreat on the theme of self mastery with my guru and yoga teacher. As part of that, she had us write our eulogy. So I had to wri…
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This week, we start a brand new mini-series with Little Green Light about how your nonprofit can develop an engaging membership program to add another revenue stream for your organization. In this first segment, we’ll start by talking about the different types of membership programs your nonprofit may decide to launch. Next, we have a new Nonprofit…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Eoin Bara, CEO of Tipple, who shares how Tipple won five billion dollar customers in its first year of operation."There's a lot of SaaS companies that do one thing, and I think there is a trend in the market towards consolidation. So if you look at, like, employer records…
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Welcome back! In this episode, Sarah shares her story of receiving an exclusive invitation to attend the Inaugural White House Business Leaders Summit! She had the opportunity to meet with senior Presidential advisors to discuss current issues businesses - especially small businesses, are facing today. Sarah has observed that after COVID-19, the ex…
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This week, we’re wrapping up our mini-series with Little Green Light about donor retention with advice about how to keep donors engaged in your mission with inspiring email newsletters. Next, we have a Rewind of an interview with Christopher Arnold about how your nonprofit leaders can successfully manage conflicts, and even proactively develop a co…
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In this episode of the FINITE Podcast, learn about the power of customer data. We discuss when to start collecting it, who should own it, and how to use customer data to fuel a B2B growth strategy. Our guest is Jim Turner, SVP of Customer Experience at Exclaimer. He shares his impressive insights and experiences in growing B2B tech companies throug…
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In this episode of the SaaS Revolution Show, we're live from the SaaStock USA scale stage where Jake Dunlap (CEO, Skaled) and Kevin "KD" Dorsey (Sales Leadership Accelerator & Consultant) go head to head in their session on 'The Great Debate: What You Need to Know about AI in Sales'.Ready for a debate? KD and Jake share what you NEED to know when i…
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This week, we continue our new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts, this time specifically focusing on how to write gift acknowledgment letters that help maximize your nonprofit’s opportunities to receive future gifts. Next, we have a new Nonprofits in the News segment with a report o…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by David Politis, Founder and Executive Chairman at BetterCloud. "If you think about the journey of a company in the various stages of a business, we were getting to a scale where it made sense to find a partner who has a track record of taking companies to that next level, …
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This week, we continue our new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts, this time specifically focusing on how often you can ask donors for additional gifts. Then we take a Rewind back to a conversation Jenni had with Bethany Snyder to talk about how and why nonprofits should get involved…
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Bruno Bertini, CMO at 8x8, shares insights into the marketing reinvention currently happening at 8x8. Learn about the impact of culture in a marketing team, ways to strengthen marketing's influence within organisations, and approaches to branding complex tech products. With 8x8's established history of innovation, this episode offers a fascinating …
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tim Schumacher, co-founder of saas.group, as he shares his insights on exiting your SaaS business. "The one thing that's moved the needle every time is being open about certain problems which appear in one business and solving them myself, in a way, and that usually made …
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Join Sarah Sladek on this lively episode of The Membership IQ! Discover the emotional side of member engagement as Sarah shares her story of splurging on fabulous tortoise earrings and the buyer’s remorse that turned into a feel-good moment supporting a community cause. Learn how to elevate your association's marketing by highlighting the greater g…
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This week, we start a new mini-series with Little Green Light about how your nonprofit can improve its donor retention efforts to develop a more consistent and sustainable fundraising strategy. Then we host another segment of Nonprofits in the News, this time to talk about news stories and research articles about the career experiences of LGBTQ+ no…
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Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired. "I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model - in my opinion. So that's why it's important that you at least hel…
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This week, we finish up our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light to talk about how to set realistic-yet-bold fundraising goals. Then we take a Rewind back to a conversation with Paul F. Morris, the founder of Foundry Fundraising, about how your nonprofit can create a sc…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined live at SaaStock USA 2024 by Ashley Grech, CRO at Xero, as she shares the five key moments to drive revenue growth & customer retention.While we're all familiar with sales cycles and customer life cycles, when you take a deeply customer-centric view, there are a few moments …
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Welcome back to The Membership IQ Podcast! Get ready for an eye-opening episode where Sarah Sladek dives into the world of membership. Today, things look a bit different—Sarah’s got her shirt and earrings on backwards, all to emphasize a critical point. Introducing her new book, The Member Shift: Why Members Leave and the Strategy to Bring Them Bac…
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This week, we continue our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we talk about some Nonprofits in the News stories, including an update about a major IRS glitch that could negatively impact your nonprofit’s fundraising efforts, as well as information about why Cand…
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A company is essentially two things: a group of people and a collection of decisions. How those people make these decisions is the art of running a business (37signals). We make decisions every single day, it’s what often dictates the direction of a business. Some decisions work out and some don’t. Some are quick to make and some tough to call. You…
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We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! Creativity needs to be fostered, cultivated and encouraged within organisations if they want their brand to relate to audiences and stand out. On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Di…
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This week, we continue our mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we take a Rewind back to a conversation with project management expert Stacye Brim about how your nonprofit can use project management strategies to save time with your everyday work. In this episode,…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aytekin Tank, CEO of Jotform, as he shares how he bootstrapped a unicorn SaaS with teams of no more than six people."One interesting number I can give is, like, we always had this 50% revenue growth rate and we still have that. That's very interesting. Actually, if we did…
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This week, we start a new mini-series about how nonprofits can streamline fundraising processes with Virginia Davidson from Little Green Light. Then we take a Rewind back to two interviews I had with Brooke Bernard from the Belcourt Theatre and Teri Sloan from the Nashville Food Project about how they planned and executed capital campaigns at their…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined live at SaaStock USA 2024 by Kyle Hanslovan, co-founder & CEO at Huntress."That nuance of finding the green field, the niche, is probably the single biggest differentiator that will help you escape and go, you know, you can sell to finds at one million or make five million i…
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This week, Virginia Davidson from Little Green Light talks about how fundraisers can balance their time when juggling the need to generate and evaluate fundraising reports, as well as the need to actually get out there and fundraise. Then my sister comes back on the show for our Nonprofits in the News segment to chat about a case study of how a non…
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We’ve all been there. A ping on Slack from sales, or an email from the board with their new ideas. How much do these opportunities, or distractions, keep your marketing team and your business from focusing on north star goals? Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director a…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Jake Dunlap, CEO of Skaled, who shares the innovations in sales required to hit your goals."Relevancy cuts through the noise. That is the only way to be successful - that is it, it is singular. If your team and your organisation cannot send relevant messages, whether it's…
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Welcome to Off The Charts Business! In this episode, we had the insightful Dr. Crystal Frazee join us to discuss the crucial role of body wisdom in entrepreneurial success. Crystal emphasized the importance of regular check-ins to assess your needs, setting boundaries, and using your body's cues to enhance productivity and well-being. She shared va…
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This week, Virginia Davidson from Little Green Light comes back on the show to share advice about how nonprofits can use their donor management systems to create really quick, easy reports that can save you a ton of time as you decide on next steps to pursue with your fundraising strategy. Then my sister comes back on the show to play Nonprofit Sca…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Adam Robinson, founder & CEO of Retention.com, who shares his lessons from when a bootstrapper tries to grow like a venture backed company."The word bootstrap mostly describes 'okay, I got it to 3 million, it's making a million and a half bucks. I don't have a lot of empl…
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This week, Virginia Davidson from Little Green Light comes back on the show to share advice about streamlining your fundraising report generation processes using Smart Fields in your donor database. Then we take a Rewind back to a conversation with tech expert Michael Getzy, who shares 10 automation tools that make it easy for your nonprofit to sav…
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B2B influencer marketing means more than sponsored posts from linkedIn thought leaders. On this FINITE Podcast episode Jodi spoke to James Baldwin, Head of Influence Asia at Ogilvy, to hear his innovative take on influencer marketing in 2024. Learn how the creator economy is growing and developing, to bridge the gap between B2B brands and digital s…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by David Klein, Co-founder and Managing Partner at One Peak, who shares his insights on how the SaaS and investing market is changing."1% increase in growth, the impact on valuation is the same as a 3% increase in profitability- even today. So growth is just valued at three …
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This week, Virginia Davidson from Little Green Light comes back on the show to share advice about the fundraising metrics your nonprofit should track. Next, my sister and I talk about the latest “State of the Nonprofit Sector” reports that have come out from Colorado and Texas, and what these reports can tell us about the state of the sector on a n…
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In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Ev Kontsevoy, CEO of Teleport, as he shares how to decide which baby to kill..."We never make obviously bad decisions. Every single decision seems rational in the moment. But there is like a certain trend - and the one thing that keeps biting me is ignoring complexity for…
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In this episode, I had an insightful conversation with Mike Morrison about the key strategies for membership business success. We delved into the importance of trust, transparency, and personalized experiences for members. From data collection to onboarding processes, we covered it all. Discover how to retain and engage members, increase lifetime v…
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This week, we start a new mini-series with Little Green Light about how to use internal fundraising reports to improve your fundraising strategy throughout the year. Next, we take a Rewind back to a conversation with Elizabeth Abel about how to inspire your board members to fundraise. Finally, my sister and I try out a new game called Nonprofit Sca…
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