Neil Wilkins : Mindful Living : Mindful Marketing : Metaverse Marketing : Marketing Sustainability : Founder of The Mindful Collective : Creator of Life Map by Neya® : Mindful Marketing Consultant : Founder and MD of Viper Marketing : Mentor : Author : International Speaker : Podcaster : #IKIGAI
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Authentic Marketing in the Age of AI, with Emanuel Rose
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Emanuel Rose, with a wealth of experience in lead generation, branding, advertising, and digital agency operations, is ready to elevate your business to new heights. With over 25 years of experience, Emanuel is dedicated to pioneering cutting-edge marketing strategies that deliver tangible results for his clients. As the CEO of Strategic eMarketing…
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6 roles that influencers commonly take on in marketing:Brand AmbassadorsContent CreatorsOpinion LeadersSocial Media StrategistsProduct ReviewersEvent Promotion and AttendanceKey ethical and legal considerations:Disclosure and transparencyIntellectual property rightsData privacy and protectionTruth in advertisingContractual agreementsFair compensati…
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Key Takeaways - AI Transforms Personalisation: Machine learning and NLP elevate marketing personalisation, improving customer loyalty and engagement. - Start Small, Scale Fast: Begin with AI-driven recommendation systems or chatbots, then expand to predictive personalisation. - Ethics Matter: Ensure transparency and fairness in your AI personalisat…
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Man's Search for Sustainability, with David Auge
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Author and sustainability veteran David Auge, joins Neil Wilkins to discuss how bees and locusts can teach us about societal solutions in our search for sustainability. Find your copy of David's book Man's Search for Sustainability https://davidaugebooks.com/ Visit the Mindful Collective http://mindfulcollective.net More content like this at Neil W…
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Making Video Marketing Easier with AI, with Gideon Shalwick
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Vubli.ai founder Gideon Shalwick shares how he is making video easier with AI, on the Neil Wilkins Podcast. Gideon is a former YouTuber, turned SaaS founder who believes in leveraging the power of video in a smart and uncomplicated way.Try AI video publishing yourself https://vubli.ai/neilwilkinspodcast and create a free trial account.More content …
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How to Build Sustainability into your Business Strategy, with Lee Stewart
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Lee Stewart is one of the very few sustainability consultants who has over 20 years' experience including working for billion-dollar multinational companies. He is now on a mission to support businesses to become a force for good whilst also being profitable.Lee’s notable career includes his role as Regional Head of Sustainability for Fujitsu, a gl…
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Time Management for Marketing Professionals
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Webinar Time Management for Marketing Professionals Definition of Time Management Time Management is the process of planning, organising, and controlling how much time to spend on specific tasks or activities in order to work more efficiently and effectively. It involves prioritising tasks, setting goals, delegating where necessary, and allocating …
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Over 40 years, James, has worked in marketing and advertising at a high level. He is an accomplished, forward-thinking marketing professional. His clients included Sprint, Apple, Wells Fargo online bank, Nestlé and Toyota. James' clients appreciate his practical, no-nonsense approach.In this conversation on the Neil Wilkins Podcast, Neil and James …
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Mindset Mastery, with Scott AllanWith his books published in 16 languages, and over 500,000 copies sold worldwide, Scott Allan is on a mission to transform the human potential. Scott is the bestselling author of Fail Big, Relaunch Your Life, and Do the Hard Things First.Neil talks to Scott about setting goals, motivation, focus, meditation, priorit…
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Top 3 actions a marketer should take next for optimal SEO and AIO: 1. Prioritise User Experience (UX) and Core Web Vitals Why: Google increasingly values user experience in rankings, focusing on Core Web Vitals like loading speed, interactivity, and visual stability. Next Steps: Improve site speed, optimise images, ensure responsive design for mobi…
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Managing Toward Purpose and Profit, with Victoria Pelletier
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Managing Toward Purpose and Profit, with Victoria PelletierIn this second conversation on the Neil Wilkins Podcast, Victoria Pelletier joins Neil to talk beyond the first episode of Women in Leadership, and this time about her exciting new book, The Power of Whole Human.Victoria Pelletier’s new book The Power of Whole Human Leadership: Managing Mod…
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Cybersecurity, Biometrics and AI, with Eli Farhood
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Cybersecurity, Biometrics and AI, with Eli FarhoodEli Farhood, CEO of Katsh Digital ID talks to Neil Wilkins about the severe implications of identity theft, hackers and security holes, in this fascinating insight into one of the unseen risks in your business, until it’s too late.Katsh is a Los Angeles-based technology company that is dedicated to …
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Predictive Analytics: Foreseeing Market Trends with AI WebinarWhat is Predictive Analytics?“Predictive analytics is the practice of using data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data. It enables businesses to anticipate market trends, customer behaviours, and po…
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Your Marketing Career, with Richard Levy
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Fellow Cambridge Marketing College tutors Richard Levy and Neil Wilkins, discuss Your Marketing Career, including: Lessons Richard learned from 20 years in marketing Moving from permanent to fractional marketing Staying curious and the habit of continuous learning How to listen to the customer and more effectively communicate strategically Why mark…
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Self-acceptance, with Gao Motsemme “Who we are affects our business and relationships, because everything is a projection of what is within. Life is relational.” Gas Motsemme is a Freedom Illuminator and Psychic Surgeon and guides us on a deep journey into awareness, listening, mind body and heart intelligence, to aid our self acceptance. Connect w…
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AI Movie Recommendations, with Kyle Cords
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AI Movie Recommendations, with Kyle Cords CEO of OmList. Kyle Cords started his career as a writer in Hollywood, where he worked for some of the industry's top showrunners and producers. However, when the pandemic hit, he realized he wanted to build something different. As he embarked on a four-year journey around the globe as a digital nomad, Kyle…
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Building a Personal Brand on Social Media
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Building a Personal Brand on Social Media: Tips and Strategies "Creating a strong personal brand on social media is crucial for marketers, entrepreneurs, and professionals aiming to expand their influence and drive meaningful connections.” "Building a strong personal brand takes time and consistency. Focus on providing value to your audience, engag…
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Sustainable Marketing Practice and Green Branding
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What is Sustainable Marketing? • Definition: Sustainable marketing integrates eco-friendly practices into marketing strategies to promote sustainability and environmental consciousness. • Importance: Aligns with consumer values, enhances brand image, and contributes to environmental conservation. • Real-World Example: Patagonia’s “Don’t Buy This Ja…
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Non-Profit Marketing, with Howard Levy
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Neil Wilkins meets Howard Levy, President of Red Rooster Group and nonprofit marketing maven, brand strategist, award-winning creative director, marketing, and fundraising expert with a 30-year track record of helping organisations revitalise their brands, engage their audiences, and raise more money.Neil and Howard explore what we can all learn fr…
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AI marketing automation involves using artificial intelligence to automate marketing tasks, optimise campaigns, and personalise customer interactions. Learn more with Cambridge Marketing College http://marketingcollege.comPor Neil Wilkins
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Finding your Forever Athlete, with Matt Tack
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Matt Tack, co-host of the Full-Fueled Podcast with Dr. Alfred Alessi, powered by Nootricious, champions the Forever Athlete concept, through six key pillars: Fuel, Movement, Sleep, Mind, Work, and Spirit, which Neil and Matt discuss in this episode of the Neil Wilkins Podcast.Matt goes deep into the importance of goal setting, how to become driven …
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Possibilities of Privilege, with Jason Browne
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Possibilities of Privilege, with Jason Browne Author, TEDx Speaker https://thejasonbrowne.com/ Jason’s upcoming book disarms, educates and inspires. Privilege can be a tool for changing workplaces and communities with a fresh narrative on navigating privilege in the modern world and redefining leadership. In this conversation, Neil and Jason discus…
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Developing Emotional Intelligence, for Marketing Leaders Enhance your leadership skills by mastering emotional intelligence to foster better team dynamics and client relationships.Emotional Intelligence (noun)“The capacity to be aware of, control, and express one's emotions, and to handle interpersonal relationships judiciously and empathetically. …
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Gardens Saving the World, with Matthieu Mehuys
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“Think Big, Start Small, Move Fast” a wonderful analogy between designing and creating a beautiful, sustainable garden and how we can progress in our lives. Neil Wilkins talks to eco-landscape architect Matthieu Mehuys, about how gardens can save the world and the fact that starting with things you can control, then sharing with others, is the way …
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AI Solutions for Customer Support, with Oleg Romanov
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As Oleg Romanov says, AI will help you scale your business operations and customer support, so ensure you are scaling good things rather than scaling issues. This and a host of other important considerations are discussed by Oleg and Neil in this important episode of the Neil Wilkins Podcast. Connect with Oleg on LinkedIn https://www.linkedin.com/i…
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AI Marketing in Practice, with Garik Tate
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Neil Wilkins talks to Garik Tate, the CEO of Valhalla http://valhalla.team about how to implement AI Marketing in practice.In this practical conversation, Neil and Garik discuss cutting cost and increasing ROI through efficient and timely placement of AI tools within your marketing processes.They talk about maximising the customer lifetime value of…
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Improving Marketing Operations, with Rebecca Vickers
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Improving Marketing Operations, with Rebecca Vickers VP of Operations at FMO Media https://linktr.ee/rebeccacureton Rebecca is a dynamic professional with experience in both digital marketing and operations. As VP of Operations at FMO Media, she thrives on coaching her team, cultivating client relationships, devising successful strategies, and deve…
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Innovation and NPD, with Danny Nathan Founder of Apollo 21 https://apollo21.io/ Danny has developed a habit of helping companies create new products & services and launch new ventures. He’s been called a product person, a UX guy, a designer, a strategist, a marketer, and a creative. Danny is the founder of Apollo 21, a company which sits at the int…
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Find Your Greatest Potential, with Colin Kingsmill
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Find Your Greatest Potential, with Colin Kingsmill - Private Coach to CEOs, Founders and Entrepreneurs In Colin and Neil’s previous two podcast conversations, they discussed Overcoming Fear and the Psychological Impact of AI. Today they meet again to discuss, how to find your greatest potential. When exceptional individuals get stuck at critical tr…
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“Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes. It helps anticipate customer behaviour, optimise marketing strategies, and improve ROI." Select Appropriate AI Tools: Choose AI tools like IBM Watson, Google Cloud AI, or Amazon SageMaker for predictive analytics b…
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"If the culture of an organization does not address the differences in how different age groups think, work, and communicate, then business goals of the organization will not be met." Janet Granger. Janet talks to Neil Wilkins in this episode of the Neil Wilkins Podcast, as they discuss taking the perspective of a different age group, respect and u…
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AI Agents for Customer EngagementDiscover the power of AI agents in transforming customer engagement and satisfaction. This webinar will delve into how AI-driven chatbots and virtual assistants can streamline customer service, personalise interactions, and enhance user experiences. Explore real-world applications and provide actionable insights for…
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Release Panic Attacks and Anxiety, with John Graham
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3-time USA Memory Champion, John Graham, discusses with Neil Wilkins how he forever released his panic attacks and chronic anxiety.With a focus on releasing emotions rather than obsessing with thought or mindfulness techniques, John has transformed his own life as well as those of countless others.Neil and John explore deep concepts including heart…
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In this webinar for Cambridge Marketing College, Neil Wilkins explains why it's vital to become a carbon literate marketer. The College runs a monthly carbon literacy and marketing sustainability training day http://marketingcollege.com/events which is accredited by the Carbon Literacy Trust.Por Neil Wilkins
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“Only 3% of press releases actually work.” Says PR guru Mickie Kennedy, founder of eReleases, in this conversation on the Neil Wilkins Podcast.Neil and Mickie discuss the process of engaging with journalists, what they are looking for, how to anchor a story, hyper-targeting, AI for writing press releases, and more.For free PR resources, check out e…
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Paul Wiseall from TEDx, explains the power of story-telling and how all of us have a story we can share, even if we think we'd have stage fright or a story that would not interest anyone. Connect with Paul Wiseall on Linkedin https://www.linkedin.com/in/paul-wiseall/ Find out more about TEDx Bristol https://www.tedxbristol.co.uk Subscribe to the Ne…
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Social Psychology in Marketing, with Bo Bennett
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Dr Bo Bennett joins Neil Wilkins to discuss how modern social psychology is impacting marketing and working in alignment with AI to drive positive change. Neil and Bo discuss amongst other topics, cognitive bias, gender stereotyping and profiling in AI, to uncover things to consider when adopting human and social psychology principles in marketing …
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Purpose Driven Marketing, with Abb-d Taiyo
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Purpose Driven Marketing is the topic Neil Wilkins discusses on this episode of the podcast, with Abb-d Taiyo, co-founder of Driftime® http://driftime.mediaNeil and Abb-d talk about radical transparency, market disruption, how to talk about sustainability without talking about it, and gaining external, third party validation as a vital component of…
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Neil Wilkins discusses What is Wellbeing as part of Cambridge Marketing College's professional and personal development series of webinars for marketers."Wellbeing is the state of being comfortable, healthy, or happy." - Oxford DictionaryWellbeing encompasses physical, emotional, mental, social, and spiritual health. It’s essential for a balanced a…
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Listen to Neil Wilkins introduce the Mindful Collective and its website and how you can use it for free, to uncover your purpose, the value you bring to your customers and colleagues, and how to can craft a professional lifestyle that has true meaning. For more content like this, visit Cambridge Marketing College and the webinar series http://marke…
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Making Linkedin Work, with Naomi-Rose Everly
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Naomi-Rose Everly is an Expert LinkedIn Profile Writer and Strategy Coach, who has spent the last 12 years helping people position themselves as the ‘go to’ expert within their industry and structuring their business so prospects come to them pre-sold and ready to buy. She is the founder of TheProfile.Company and author of Magnetise Your Expertise …
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Webinar - Rule of Thirds - by Neil Wilkins at Cambridge Marketing College http://marketingcollege.com/events“Three. That’s the magic number. Yes, it is. It’s the magic number” De La Soul“In nature, things occur in threes. When was the last time you saw a four leaf clover? In photography and art we see countless examples of how division of a scene b…
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CPG Marketing Briefing, with Kathy Galloway
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Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers.Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making proc…
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The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava
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The Role of Holistic Health in Entrepreneurial Success, with Nisha Srivastava. Nisha Srivastava joins Neil Wilkins for a podcast episode to discuss the role of holistic health in entrepreneurial success. Nisha has 30 years experience working with A-list musicians and actors as well as a range of professional sports teams and has established best pr…
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AI Executive Briefing, with Ben Bohman
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Neil Wilkins is joined by Tech Analyst and AI Specialist, Ben Bohman, for an AI Executive Briefing. Neil and Ben discuss the power of analysing internal data with external datasets, how to make CRM enhancements, steps to reducing fear in the C-suite and helping to build true ROI through efficiency improvements. Connect with Ben Bohman https://www.l…
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Leveraging LinkedIn's Latest Features for Maximum Impact in the webinar by Neil Wilkins for Cambridge Marketing College http://marketingcollege.com/events The State of LinkedIn Marketing in 2024 Over 1 billion members worldwide 55 million registered companies 93% of B2B marketers use LinkedIn for content marketing Buyers on LinkedIn have 2x the buy…
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Predicting the Future with AI, with Jordan Miller
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Jordan Miller is the Founder of the Satori Network. As the lead developer of Moontree, a crypto startup, Jordan has blended his blockchain expertise with his passion for AI in founding Satori - a pioneering Crypto AI endeavour designed to decentralise the power benefit and control of AI. Satori's primary objective is to predict the future of everyt…
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Overcoming Marketing Challenges, with Marcus Schaller
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Overcoming Marketing Challenges, with Marcus Schaller For over 20 years, Marcus has worked as a marketing strategist, coach, and copywriter, helping entrepreneurs and B2B companies conquer their most frustrating marketing challenges. As a marketing coach, Marcus helps entrepreneurs and revenue teams conquer their most frustrating marketing challeng…
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AI and Search, with Tom AmitayNeil Wilkins and Tom Amitay discuss the impact of AI on search and what marketers can do to prepare for the future. The answers Tom give may not be what you are expecting.Tom Amitay is an expert in marketing automation, boasting over a decade of experience in generating growth for tech companies. As the CEO and co-foun…
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Bryan Kramer joins Neil Wilkins on this episode of the Neil Wilkins Podcast to talk about human to human (H2H) marketing. Bryan describes the 3 pillars of effective human connection: Simplicity, Empathy, Imperfection and how marketers can use these pillars to become more relevant, engaged and successful in building professionally intimate relations…
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