Melhores podcasts sobre New Normal Reps (2024)

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349 | Making Strategic Buying Decisions and Navigating the Sales Rep Relationship with Keli Faw, Crow & Canary 38:08

6d ago38:08

38:08

I love bringing a variety of perspectives and people from the retail space to this podcast. Buyers, sales reps, you name it, they've been on the Proof to Product podcast. This week's episode, I'm joined by Keli Faw, who is the owner of Crow & Canary. Crow & Canary might sound familiar as we've had the previous owner, Carina Murray, on the show in e…

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348 | How to Leverage Underutilized Features on Faire with Kristin Fisher, Bocu 29:53

13d ago29:53

29:53

If you want to hear from someone who has more than 18 years of corporate retail buying experience and who knows what buyers are looking for when they are shopping on Faire, you are in luck because today's guest on the podcast is Kristin Fisher of Bocu. Kristin owns the gifting brand, Bocu, and she is also a retail strategy mentor for brands and ind…

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We're on Summer Break! 0:55

27d ago0:55

0:55

The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears mid-July and we are so excited about our upcoming episodes. In the meantime, we are gearing up for another round of our Paper Camp program which will start at the end of August. We only run Paper Camp twice a …

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347 | State of Product Industry Survey with Katie Hunt 20:45

1M ago20:45

20:45

Every day, I hear from product-based business owners who are curious about other people's business models, revenue streams, team structure, tech stack, how much revenue they're not only earning but what profit they're taking home, and how much they're paying themselves. Although we know that every business is different, it is completely natural to …

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346 | Tripling Revenue by Focusing on Wholesale with Rachel Kroh, Heartell Press 31:00

1M ago31:00

31:00

What if you lived in a different state than your business? Meaning, all of your products, your inventory, your team, and your operations were in a completely different state. For today's guest, Rachel Kroh of Heartell Press, this is her every day now. She lives in Washington with her family, while her team of 5 works remotely across the country. Th…

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345 | Redesigning Products to Create More Ease in the Business with Janine Kwoh, Kwohtations 27:25

2M ago27:25

27:25

We've been telling you a lot of stories here on the podcast about brands making big scary shifts in business, and part of the reason we're doing this is to normalize that it's okay to pivot when you need to. In episode 342, Alyson O'Connor shared how she shut down a 6-figure revenue stream so she could focus on a revenue stream wholesale that bette…

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344 | Normalizing the Hard Stuff in Business with Tammie Bennett, Show Up Society 31:21

2M ago31:21

31:21

Running a business sure is a roller coaster, isn't it? We have our ups and downs. We have to balance the future forecasting and envisioning while also putting out the day-to-day fires in front of us. It takes a lot of grit and determination to be an entrepreneur, particularly when you're building something that aligns with your personal interests a…

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343 | 5 Tips for Creating an Effective Wholesale Catalog with Katie Hunt 13:08

2M ago13:08

13:08

A wholesale catalog’s purpose is to sell your products, tell your story, and build a relationship with a buyer when you can’t be there with them in person. Ultimately, the goal of your wholesale catalog is to sell your products, and it’s important to build your catalog with your retailer in mind. Today I’m going to go through five quick tips for cr…

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342 | Replacing a 6-figure Revenue Stream with Ready-Made Products for Wholesale with Alyson O'Connor, Rust Belt Love 33:34

2M ago33:34

33:34

Have you ever wanted to make a transition in your business, but you resisted because the thing you wanted to move away from brought in the largest chunk of revenue for your business? I have definitely been there, and so has today's podcast guest. Alyson O'Connor is a classically trained visual artist specializing in nature-inspired illustrations, s…

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Bonus | State of Product Industry Survey 3:58

2M ago3:58

3:58

We are seeking 1,000 product-based business owners who are willing to anonymously share their details for the 2024 State of the Product Industry Report: www.prooftoproduct.com/2024survey The data will help you make stronger decisions in your business. It will help you better understand the industry and your competition. It will help you identify gr…

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341 | Building Confidence in Your Brand with Priyanka Batra, My Darlin’ 29:10

3M ago29:10

29:10

I love using the podcast to spotlight our different community members and their unique businesses and stories because we know that no two businesses are the same. We all have our lived experiences and interests that play into the types of businesses we create and how we choose to run these businesses each day. Today's guest is Paper Camp Alumni Pri…

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340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR 31:11

3M ago31:11

31:11

I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know. But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides. Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she foun…

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339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting 40:44

3M ago40:44

40:44

If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers. Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so…

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338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai 43:10

3M ago43:10

43:10

If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi. Last year, Kiwi made the decision that she wanted to exit her product-based busines…

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337 | Exclusivity and Ethics in Retail with Kimberley Yurkiewicz, Measure Twice 33:38

3M ago33:38

33:38

One of the things that sets Proof to Product apart from other people teaching about wholesale is the breadth and depth of not only my personal knowledge but also the fact that we bring in a variety of other perspectives from buyers to sales reps to consultants and manufacturers. This wide lens allows us to share best practices and current trends th…

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336 | Utilizing Abandoned Cart Email Automations to Drive Sales with Katie Hunt 10:12

4M ago10:12

10:12

Did you know that almost 70% of shoppers abandon their online shopping carts and don't follow through with a sale? That means that only 3 out of 10 of your customers who go to your website and load up their shopping cart complete their purchase. The same report from Baymard Institute said that more than $18,000,000,000 in e-commerce sales are lost …

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335 | The Changing Landscape of In-Person Retail Markets with Emily Chiang, Danella McKinnon, and Kate Pinto 58:58

4M ago58:58

58:58

Our focus here at Proof to Product is teaching people how to successfully sell their products to the wholesale market. But many of our community members sell through multiple sales channels, including licensing, custom work, direct-to-consumer online sales, and in-person retail markets. For today's episode, we're sharing a portion of a recent coffe…

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334 | Expanding into 1,000 Stores with Brittany O'Brien, Brittany Paige 34:00

4M ago34:00

34:00

The last time Brittany O'Brien was on the podcast was back in 2022, and we were talking about how she scaled her business to 500 wholesale accounts. Earlier this year, Brittany crossed a new milestone. Her products are now sold in over 1,000 stores, and today, we're going to dig into what the last year and a half has looked like for her. Specifical…

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333 | Scaling without Employees with Beth Roszkowski, Tiny Hooray 30:37

4M ago30:37

30:37

We have shared many incredible business growth stories here on the Proof to Product podcast. One thing that I always try to emphasize is that business is not one size fits all. Every business will look different, operate differently, and have different goals they're working towards. To build a profitable, successful long-term business, we have to b…

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Maternal Mental Health Month PSA - Missouri Rep. Gretchen Bangert 1:00

4M ago1:00

1:00

Our country is experiencing a maternal mental health crisis. Mental health conditions are the most common complication of pregnancy and childbirth, affecting 1 in 5 mothers every year.May is Maternal Mental Health Month, an important time to think about the millions of women experiencing postpartum depression or PPD.These feelings are more intense …

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332 | Rebuilding Self-Trust and Confidence as a Business Owner with Ginny Krauss & Elli Runkles, Supported CEO (Part 2) 22:48

5M ago22:48

22:48

Last week on episode 331, you met my friends Ginny and Elli from the Supported CEO. They very candidly shared their stories of experiencing burnout in entrepreneurship, including what that was like, what they felt, and they shared their journey back from burnout and what they did to get to where they are today. Today is part 2 in the discussion wit…

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331 | Back From Burnout with Ginny Krauss & Elli Runkles, Supported CEO (Part 1) 35:53

5M ago35:53

35:53

The topic of burnout is popping up a lot in my business circles. People are tired, and they are struggling with decision fatigue. Many people I talk to are questioning whether to even continue with their business or whether they should make an exit, but these types of conversations typically happen behind closed doors, or worse, they don't happen a…

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330 | How to Have Tough Conversations with Your Team with Tatiana O'Hara, T. O'Hara Consulting 36:15

5M ago36:15

36:15

If you're looking for ways to be a stronger leader within your business or you're considering expanding your team, please block off some quiet time to carefully listen today. Our guest for this episode is Tatiana O'Hara, a team and leadership development consultant who helps successful yet overwhelmed online business owners create the structure nee…

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329 | How These 9 Businesses Have Grown Since Attending Paper Camp 16:55

5M ago16:55

16:55

We are gearing up for the 43rd round of Paper Camp and we are so excited! This is our wholesale intensive program, and I wanted to do something fun for this week's podcast episode to celebrate this milestone and the fact that enrollment for Paper Camp is currently open. I asked our past Paper Camp students to answer 1 question: How have you and you…

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328 | An inside look at what Paper Camp is like 17:09

6M ago17:09

17:09

Have you ever wondered what it's like to attend our Paper Camp program? If so, today's episode is for you! I am sharing an inside peek into one of our Paper Camp coaching calls. This one is with Alex Gagne of Chez Gagné. Alex has been a longtime member of our Paper Camp community. When she first attended as a student, she had been in business a lit…

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327 | How to apply for a Paper Camp scholarship with Katie Hunt 6:42

6M ago6:42

6:42

If you’re listening today that means you’re likely interested in applying for our Paper Camp scholarship! Giving back is one of our core values here at Proof to Product and we give back through our time, knowledge as well as financial scholarships. Since 2011, we’ve awarded over $275,000+ in scholarship funds to creative entrepreneurs who sell phys…

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326 | The State of Trade Shows in 2024 with Katie Hunt 14:50

6M ago14:50

14:50

I have been doing so much good content for other people and I’m doing my best to bring it back around so that you all have access to it and know about these resources. Recently, the team of Aeolidia asked me to weigh in with my thoughts on the changing landscape of wholesale trade shows for their blog. The post features comments from Arianne Foulks…

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325 | How To Plan Out New Wholesale Product Releases With Divya Guruju, Mellowworks 32:33

6M ago32:33

32:33

I’ve been thinking a lot about how our past work experience and general lived experience shape how we start and build our businesses. For me, I spent 12 years in the corporate world leading business development and strategic marketing teams for large law firms before starting my product line. That time in my life taught me about project management,…

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State as a Model Employer 52:13

6M ago52:13

52:13

Women In Government PodcastState as a Model Employer to Engage a More Diverse and Representative WorkforceAccording to the most recent U.S. Census data, there are more than 42-million Americans with disabilities. Across all age groups, these folks are more likely to be unemployed. That’s why state leaders, government agencies, and task forces are u…

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324 | Your 2024 business checklist for product brands 14:32

6M ago14:32

14:32

Happy New Year! I hope you had a restful and relaxing holiday season. I enjoyed a lot of downtime with my family and also worked on a few things behind the scenes to get Proof to Product ready for 2024. I thought it might be helpful to share some of the things that I look at as I’m wrapping up one year and starting a new one. So today’s episode is …

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We're on winter break! 1:49

7M ago1:49

1:49

The Proof to Product podcast team and I are practicing what we preach and the podcast is taking a winter break! We will be back with a new podcast episode on Tuesday, January 9, and we have some incredible things lined up for you! While we're gone, be sure to dip back into the archives. We have over 323 incredible episodes to help you strengthen yo…

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323 | 6 Reasons Why You Should Not Be Doing Monthly Wholesale Promotions 14:45

7M ago14:45

14:45

There is a lot of noise on the internet. Lots of gurus, experts, and other people claim you have to do things a certain way in order to be successful. We see ads on social media telling us there is a magic formula or 5-step process that will make all of our dreams come true. It seems that a new business coach is popping up on the scene every day wi…

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322 | From Fear to Strategy: Navigating the Entrepreneurial Roadmap with Katie Hunt 43:39

7M ago43:39

43:39

Hey everyone! I was recently on Shirlee Fisher's podcast, The Tillage Podcast, where we talked about a variety of topics: how to navigate challenges during a crisis, how to make informed decisions with my four-factor framework, how to embrace knowing your numbers as a neutral tool for success and so much more. I had such a good time that I asked Sh…

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321 | The Changing Landscape of Wholesale Trade Shows with Store Owner Audrey Woollen, Urbanic 40:46

8M ago40:46

40:46

It’s no secret that wholesale buying patterns and in-person trade shows have shifted substantially over the last few years. Where buyers were once placing fewer, but larger orders a couple of times a year - oftentimes at trade shows - they are now placing more frequent, smaller orders throughout the year both online and at in-person markets. As som…

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320 | The challenges of bringing a new product to life with Zeba Parkar, Treleaf 26:10

8M ago26:10

26:10

The best products solve a problem or create an emotional connection. The ideas for these products stem from our own pain points or challenges as well as the joys in our lives. That is what our guest today did when she brought a new product to market. Today's guest is a scientist by training, a creative tinkerer, and a natural show entrepreneur. Zeb…

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Happy Thanksgiving! 2:50

8M ago2:50

2:50

The podcast is taking a break this week so that our team can celebrate Thanksgiving with our families and friends. We will be back next week with an interview with Paper Camp alumni & LABS member Zeba Parkar of Treleaf who is going to share what it was like bringing her laser-cut wood trellises to market — a brand new product in the plant category.…

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319 | 2024 Market Trends For Product Based Businesses with Jessica Totillo Coster 36:13

8M ago36:13

36:13

We recently did a two-part series on the State of Retail where I talked to two independent brick-and-mortar retail shop owners [episode 1] [episode 2]. This is important because we teach all of you how to sell wholesale to stores like Katie & Jen’s shops and it is important that you understand the challenges that they are facing and how they are ad…

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Shop small this holiday season! 2:26

8M ago2:26

2:26

Today I’m popping in with a call to action and that is… I want you to shop small this holiday season. To make this as easy as possible for you, we’ve put together a robust holiday gift guide featuring almost 300 independent brands from our Proof to Product Community. The Proof to Product gift guide includes a wide range of products including candle…

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318 | You need to be selling each and every day with Katie Hunt 12:10

9M ago12:10

12:10

You know we like to keep things real with you here at Proof to Product and the truth is, there will be a lot of businesses that will close their doors over the next year. There will be lots of reasons for this. Some business owners will decide that they no longer want to navigate the ups and downs of entrepreneurship. Some will not be able to keep …

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317 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 2] 25:35

9M ago25:35

25:35

Today’s episode is part 2 of a two-part series on the state of independent retail right now. If you missed last week’s episode, I encourage you to check that one out first. In that episode, Katie Wilson of Crush & Touch and Jen Palacio of Tiny Turns Paperie shared feedback on their summer 2023 sales season, how they are preparing for 2023 Q3 holida…

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316 | The State of Independent Retail with Jen Palacio & Katie Wilson [Part 1] 36:55

9M ago36:55

36:55

Over the last few months, I’ve had a lot of private conversations with store owners about the state of independent retail. They’ve confided in me about a wide range of challenges that they are facing - individually as well as collectively. Things like the economy, less foot traffic in their stores, staffing and cash flow limitations - have forced t…

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315 | His candles (and your products) aren't for everyone with Jesse Regis, Virgins On Fire Candle Co 28:57

9M ago28:57

28:57

We are excited to host Jesse Regis from Virgins on Fire Candle Company and today, we talk to him about the evolution of his brand, the importance of finding community, and why your product is not for everyone. There is a quote by Amy Poehler that we've used at our events in the past, and it really encapsulates today's discussion. She said, “Find a …

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314 | Shopify Invests in Faire. What this means for you with Katie Hunt 12:04

10M ago12:04

12:04

News recently broke that Shopify was closing Handshake, its wholesale sales platform, and investing as a shareholder in Faire. Today’s episode is bringing you the news mixed in with a few of my thoughts on the topic. I will be doing a deeper analysis and sharing some research I’ve done within our LABS program - so definitely look for that if you’re…

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313 | How To Integrate Inclusive Marketing Into Your Customer Experience With Sonia Thompson 29:13

10M ago29:13

29:13

Making your customers feel like your product or service is tailored specifically for them is the key to inclusive marketing. Inclusive marketing expert Sonia Thompson joins us today on the podcast to share more on how to integrate inclusive marketing into your customer experience. Tuning in, you’ll hear all about Sonia’s career, how you can diversi…

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312 | Expanding into Licensing with Betsy Garcia, Bloomwolf Studio 30:39

10M ago30:39

30:39

Licensing is an excellent opportunity to extend the reach of your brand and expand your business offerings. But finding the right partnership can be tricky, and it’s not always easy knowing where to start. Joining us today on the podcast to share her story and talk about her journey into licensing is return guest, Betsy Garcia. Betsy is the co-foun…

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311 | 4000% Increase in Wholesale Orders this Year with Lauren te Velde of Paper Farm Press 39:27

10M ago39:27

39:27

Today’s podcast guest, Lauren te Velde Paper Farm Press, a woman-owned stationery and gift design shop in Kingsburg, CA, is a big fan of having a brand story that is strong and simple. She is intentionally focused on authentically pursuing wealth and believes money will follow because she wholeheartedly believes in putting better products out into …

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310 | What is a SKU and why do I need them? with Katie Hunt 11:04

10M ago11:04

11:04

Do you find yourself fresh in the wholesaling journey? Are you asking yourself whether you need stock-keeping unit (SKU) numbers? And if you do, how do you create them? In today’s episode, I’m answering some frequently asked questions often heard at Paper Camp, regarding creating and utilizing SKU systems. Listen in to hear tips on setting up your …

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309 | Business Contentment Over Business Growth with Brigida Swanson, Yardia 29:06

11M ago29:06

29:06

Choosing business contentment over business growth can be a great reminder to all of us that there are seasons in business, and sometimes what we have is all that we really need or want. On this episode we have Brigida Swanson of Yardia, which is a nature-inspired gift and stationery company. Bridiga shares the journey for starting her business, wh…

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308 | Benefits & Challenges of Running Two Brands with Stephanie Clarke, Dahlia Press 38:25

11M ago38:25

38:25

If there’s one constant in business, it’s change. But making big shifts as an entrepreneur can be pretty daunting. After all, it’s one thing to plan and strategize, but it’s quite another to take the leap and start implementing those steps. While we usually talk to people who are in the midst of making a big change, today we welcome a returning gue…

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307 | Elevate Your Sales with These Two Wholesale Metrics with Katie Hunt 14:31

11M ago14:31

14:31

There’s no “easy mode” in business. Selling physical products is a lot of work and being a product entrepreneur requires grit, tenacity, and courage. Today’s episode is for seasoned wholesalers who might be experiencing a slower sales season this summer. If your sales have stalled, there are two metrics that you can tap into to build stronger relat…

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