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How We Bloom is an oasis of ideas for floral enthusiasts. Sharon McGukin interviews guests who dare to do things differently. Success stories that blossom from one simple idea. Together we explore challenges that inspire change and offer opportunity. From floral design and education to sales, marketing, and business - we dive into fresh ideas. Brought to you by Smithers-Oasis North America, we spotlight people who plant seeds, grow ideas and bloom to their full potential. Listen, learn, and ...
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AI & ChatGPT for Florists w/ Brandy Ferrer
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Send us a text Revolutionize Your Floral Business with AI & ChatGPT! You don’t have to be tech-savvy to explore AI solutions for your floral business. Join Sharon McGukin and Brandy Ferrer as they discuss the transformative impact of artificial intelligence on the floral industry. Discover how AI tools, like ChatGPT, can empower florists by streaml…
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The Principles & Elements of Design w/ Sharon McGukin
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Send us a text Learn the Principles & Elements of Design with Sharon McGukin AIFD, AAF, PFCI Pablo Picasso said it best, “Learn the rules like a pro, so you can break them like an artist.” While it may seem simple enough to drop flowers in a vase and call it an arrangement, even more pleasure can be derived once you’ve learned the fundamentals of d…
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Partnering with your Wholesaler w/ Lenny Walker
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Send us a text "Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.” Consider their suggestions for communi…
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"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio
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Send us a text A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador. On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of …
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Send us a text “Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics. Lea - owner of Desi…
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EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne
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Send us a text Need a floral education program where creativity meets business? Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide. Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcomi…
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Send us a text "Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success." Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup o…
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Send us a text Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10. How did she accomplish this feat? “Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, b…
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Flowers for a Healthy Lifestyle w/ Jodi Duncan
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Send us a text “There's nothing that changes the energy of a room, like a bouquet of flowers,” says floral professional Jodi Duncan AIFD. In this flower chat with host, Sharon McGukin AIFD, AAF, PFCI, Jodi offers tips for making fresh flowers a part of your healthy, elevated lifestyle. Jodi also introduces us to her new healthy-focused site the Hun…
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Weddings: from Disaster to Delight w/ Ian Prosser
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Send us a text Every wedding designer has experienced ‘that wedding.’ The one where perfect plans suddenly met with unexpected chaos. Sometimes Mother Nature throws us a few challenges, even for those who are at the top of their game. Regaining control requires focus, finesse, and flexibility. Ian Prosser AIFD, AAF, PFCI reminds us to stop, realize…
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Send us a text "Trends are a fun way to tell a new story" says renowned floral trend forecaster, Talmage McLaurin AIFD. "Trends are not revolutionary, they're evolutionary." Tiny shifts. A movement forward, rather than a disruption. Eye-catching trends capture consumer interest and drive impulse sales. Listen as Talmage shares six floral trends tha…
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From Blooms to Bouquets w/ Paul Miller
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Send us a text How do flower blooms - fresh from the fields in South America, become the beautiful bouquets we enjoy in North America each day? Paul Miller AIFD, PFCI of Sunshine Bouquet shares the story. Offering insight into the farm … people … and process of growing and importing approximately 1.5 billion flower stems annually. Paul explains how…
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Valentine's Day Prep Tips w/ Chris Norwood
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Send us a text How can florists turn chaos into cash this Valentine's Day? Chris Norwood AIFD, PFCI, AAF of Tipton & Hurst in Little Rock, Arkansas offers valuable time and money-saving tips for successful procurement, prep, design and delivery of Valentine flowers. As a bonus, Chris shares his story of making online followers "Happy!" How we Bloom…
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Master Floral Designer w/ Dr. Jim DelPrince
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Send us a text Dr. Jim DelPrince loves people and petals. This Mississippi State University floral professor taught students for 23 years. As a Mississippi Extension Service Specialist, he now teaches floral design to consumers. This hybrid online/onsite Master Floral Designer course draws attendees from multiple states. From small children to seni…
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Marketing in a Digital Age with Renato Sogueco
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Send us a text For your business to thrive “You’ve got to be found,” says Renato Sogueco, Vice-President of Digital Strategy and Education at BloomNet. Renato shares with us practical tips for a holistic approach to “Marketing in a Digital Age.” “This requires your business execute a well-planned digital strategy,” Renato explains. Constant change …
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Moss Mountain Farm with P. Allen Smith
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Send us a text P. Allen Smith, a fifth-generation nurseryman, has parlayed a passion for nature and a southern upbringing into his life’s mission. Becoming one of America’s most talented garden designers. This award-winning designer, Master Gardener, author, and celebrity lifestyle expert, is followed by a worldwide audience. Allen is known sharing…
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Send us a text Investing in yourself is essential for continued personal growth. Learning new skills. Networking with peers. Building confidence. Feeding your passion for the work you do. As the format of business continues to change, so do our educational opportunities. Which learning strategy works best for you? In this podcast, Sharon McGukin an…
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Mastering the Art of Floral Paint w/ Gretchen Sell
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Send us a text Are you "Mastering the Art of Floral Paint" in this time of flower shortages, painted foliage trends and on-trend metallics? We see the different types of paint (aka color spray) products on shelves in wholesale supply departments. Do you know how each is best used? In this podcast, we explore the latest tips and techniques for using…
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Pricing for Profits with Joyce Mason-Monheim
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Send us a text When it comes to floral design - don't just make it pretty, make it profitable. In 'Pricing for Profits," Joyce Mason-Monheim AIFD, AAF, PFCI, AzMF offers tips on building a strong foundation for your floral business by pricing professionally. There’s no ‘one size fits all’ rules for numbers, percentages, or price categories. This is…
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Locally Grown - Flower Farming with Lia Fleming
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Send us a text When advertising exec, Lia Fleming, discovered her budding passion for flowers – she dug in deep. Lia and her family began selling locally-grown flowers from their Flora Fields Farms in New Franklin, Ohio. Lia shares expert advice for getting your flower farm dream to take root. Branding. Marketing. Social media positioning. Connecti…
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Marketing on a Shoestring with Laura Rich
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Send us a text "Spoiler Alert! There is no silver bullet for marketing," explains Laura Rich, Marketing Director for Smithers-Oasis North America. "It's a series of small consistent steps that connect you with your customer." Laura offers practical, actionable tips that you can use to grow your floral business while ‘Marketing on a Shoestring.’ How…
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Send us a text South African floral designer, Jill Manson, believes in the powerful energy of flowers and plants. “The ‘power of the plant’ can help us heal by offering comfort and calm,” she explains. Based in Johannesburg, Jill offers intuitive hands-on flower arranging classes called “Flower Healing”. Jill shares with her students a thoughtful b…
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Trend Story: 'Less is More' with Klaus Wagener
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Send us a text “Less is more" says Klaus Wagener of Minden, Germany. Explaining the emerging post-pandemic trend. That doesn't mean doing without. It suggests developing a lifestyle of "consuming consciously while preserving natural resources." Klaus is the CEO and creative director of BLOOM's Medien publishing house. This well-respected trends for…
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How We Bloom with Sharon McGukin & Smithers-Oasis
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Send us a text This newly-released flower trend podcast with Sharon McGukin AIFD, AAF, PFCI interviews enterprising guests who dare to do things differently. They share innovative flower tips, design techniques, personal growth plans, marketing and business ideas. Brought to you by Smithers-Oasis, this podcast encourages people who are passionate a…
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Partnering with Your Customer - with Drew McGukin
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Send us a text "Partnering with your customer creates a spirit of collaboration," suggests Drew McGukin of Drew McGukin Interiors - based in NYC. One of the leading contemporary designers in today’s market, Drew understands the power of connection. Offering client-focused communication techniques, Drew suggests adapting to the client’s vision rathe…
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Commit to Change - with Todd Bussey AIFD
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Send us a text While it might be painful, we often grow during challenging times. Personal skills. Business savvy. How can we create successwhile under stress? Commit to Change! In this podcast, retail florist Todd Bussey AIFD shares insights for how he 'met challenge with change' for positive growth in his post-pandemic flower shops. He offers pra…
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