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15 Ways to Spring Your Marketing Forward
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These 15 tips will help you get your law firm marketing plan ready for spring.Por Legal Marketing Lab
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In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.Por Legal Marketing Lab
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How Your Firm Should Combine PR and SEO Strategies – Podcast
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Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.Por Legal Marketing Lab
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In this month's CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month's Custom Legal Marketing Lab.Por Legal Marketing Lab
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Google Pigeon to Reshape Local Listings – Podcast
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Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.Por Legal Marketing Lab
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Does Yelp Deliver More Web Traffic than Legal Directories?
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Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website and reac…
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Retargeting Means Never Having to Say Goodbye to Your Law Firm Visitors – Podcast
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If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.Por Legal Marketing Lab
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The End of Google Authorship – A Special Edition Podcast
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Google’s Authorship project has officially ended. How will this impact your law firm's website and author profiles? Read the full story.Por Legal Marketing Lab
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On Google Plus You Can Now Be Anyone You Like – Podcast
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Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.Por Legal Marketing Lab
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Manual Link Penalties are not Forever – Podcast
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If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}Por Legal Marketing Lab
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Google Gets the Searches but Yahoo Gets the Traffic – Podcast
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Yahoo is back in the web traffic game - maybe or maybe not. Find out more.Por Legal Marketing Lab
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Paid Search Clicks on the Move and Rising – PODCAST
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A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.Por Legal Marketing Lab
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Your Firm May Lose Reviews Following Yahoo Yelp Partnership – PODCAST
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When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.Por Legal Marketing Lab
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How many of your law firm’s visitors use a mobile device?
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We wanted to know what percentage of visitors on law firms’ websites were using mobile devices. Then we wanted to see how this demographic compared with the global average. Read the full Lab Report.Por Legal Marketing Lab
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Click to Call These Days Makes Good Sense – Podcast
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Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.Por Legal Marketing Lab
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How many visits does it take to convert a visitor?
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We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website? Read the full Lab Report.Por Legal Marketing Lab
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Yahoo’s New Local Search Design Resembles Googles – Podcast
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Yahoo's new Local search design looks like Google's Local format. However, there are some beneficial differences.Por Legal Marketing Lab
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The Latest Statistics On Browser Preferences Are Here – Podcast
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According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.Por Legal Marketing Lab
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When Should You Time Law Firm Tweets? – Podcast
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If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.Por Legal Marketing Lab
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Google Will Find Paid Links And Penalize Your Site – Podcast
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At one time, buying paid links was the popular way to improve a law firm's search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!Por Legal Marketing Lab
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Organic Promotion Carries New Costs On Facebook – Podcast
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Brace your law firm for another change from Facebook - paid organic link promotion.Por Legal Marketing Lab
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How To Use Heatmaps To Improve Law Firm Website Performance – Podcast
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Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.Por Legal Marketing Lab
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New Clients Matter, Not Rankings – Podcast
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Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don't forget the "rest" of the marketing pie when choosing your marketing strategy.Por Legal Marketing Lab
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Speak To Clients Needs By Turning Benefits Into Features – Podcast
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Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.Por Legal Marketing Lab
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Nine Types Of Blog Entries To Keep Your Law Firm’s Blog Stocked With Good Content
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Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.Por Legal Marketing Lab
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More Clients Call Than Click On Your Law Firm Website – PODCAST
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3:37
When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.Por Legal Marketing Lab
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The Health Of Your Law Firm Brand – PODCAST
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Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.Por Legal Marketing Lab
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Less Is More When It Comes To Law Firm Website Design – Podcast
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4:10
Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.Por Legal Marketing Lab
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Getting Personal Leads To Getting New Clients – Podcast
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People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.Por Legal Marketing Lab
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Beat The Crowd: Tips for Rising Above the Competition in a Saturated Market – Podcast
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What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.Por Legal Marketing Lab
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How Your Law Firm Can Dominate Google for Hundreds of Keyphrases – Podcast
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your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.Por Legal Marketing Lab
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Paying Attention to Your Law Firm Tagline – Podcast
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Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.Por Legal Marketing Lab
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Facebook’s Search Engine Facebook Graph May Affect Law Firm Rankings – Podcast
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Facebook's news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.Por Legal Marketing Lab
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