The podcast spilling all of gaming's secrets, hosted by Justin Kan and Archie Stonehill from Stash
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Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis. Hosts: Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/ Eric Kress @ekress www.linkedin.com/in/erickress/ Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/ Phillip Black @econosopher www.linkedin.com/in/phillip-black-econo ...
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DMA for Dummies with Archie Stonehill, Head of Product of Stash
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Subscribe to our weekly insights-filled newsletter:https://www.deconstructoroffun.com/subscribeIn this episode, we’re focusing on the impact of the Digital Markets Act (DMA) and antitrust policies on game monetization. Our guest, Archie Stonehill, Chief Product Officer at Stash, is providing insights into how the DMA is changing the landscape for a…
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TWiG #296: THE RETURN OF LONG LOST HOST + Black Myth Wukong Goes Ape Shit and Stormgate Flops
1:06:22
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Fresh from another Tim Hortons ribbon cutting in Dubai, Adam Telfer returns to the cast. He’s packing heat, laying down hot takes on The Finals, Once Human, and the colossal capital required to ship single-player games. Meanwhile, Eric drops a margin call on Riot’s transmedia move while Jen rallies in defense. Phil thinks everyone is missing the re…
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Season 3, Episode 26: Exploring the future of mobile ad measurement (with Barak Witkowski)
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My guest in this episode of the Mobile Dev Memo podcast is Barak Witkowski, the Chief Product Officer of Appsflyer, a mobile advertising attribution and measurement platform. In our conversation, among other things, Barak and I discuss: The prevailing themes in mobile attribution; How advertisers have adapted to the rapidly evolving privacy landsca…
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TWIG #295 GTA UGC Future, the Borderlands Movie, and VR Headset Wars
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Get the latest dose of game industry news shaken, not stirred. In this episode, Eric Kress, Jen Donahoe, and Laura Taranto debate the merits of VR, discuss Zynga's match-three strategies, and evaluate market trends in the mobile gaming sector. Plus, the crew takes a look at the dreadful reception of the Borderlands movie and the ongoing challenges …
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The Secret to Building a Social Gaming Empire: Justin Waldron
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At age 19, Justin Waldron built an app that would go on to have the biggest IPO since Google. That company was Zynga, and it completely changed the way the world played games. Listen now for behind-the-scenes stories that shaped an era of social gaming, as well as Justin Waldron’s own secret for scaling up Zynga and setting it apart from the compet…
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Season 3, Episode 25: How to launch an app (with Offer Yehudai)
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My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021. In this episode, Offer and I discuss the process and methodology of launching a consumer pr…
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Building (and Selling) Four Companies – Dennis Fong’s Journey
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In this episode, Dennis Fong, CEO and co-founder of GGWP, discusses his remarkable journey from being the world's first professional gamer to a successful serial entrepreneur. He shares insights from founding and selling four companies, emphasizing the importance of open conversations and the tough realities of making pivots and layoffs. Dennis als…
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TWIG #294 Bungie Fires, Supercell Hires and Roblox Grows
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1:05:24
In this episode, Jen Donahoe, Laura Taranto, Phillip Black, and Mishka Katkoff dive into the unexpected closure of Game Informer. The conversation then shifts to financial matters, with insights on the stock market and breakdowns of quarterly earnings reports. We examine the latest on the Microsoft & Activision deal, VC funding trends, and web-base…
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Season 3, Episode 24: Understanding the Roblox creator ecosystem (with Joe Ferencz)
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My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of Gamefam, a metaverse game developer that operates the largest portfolio of titles on Roblox. Among other things, Joe and I discuss: The degree to which the Roblox creator ecosystem has been professionalized; The enterprise tools that Roblox makes a…
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Crafting Winning Games: The Critical Role of Consumer Insights
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We assembled an Avengers-style team of Consumer Insights leaders from publishers and Vendors Blizzard, Riot, Zynga, and Beta Hat to dig into how Consumer Insights can help Devs and Marketers make and market successful games. The team digs into how each company approaches CI, uncovers trends around older and younger gamers, and gives tips for teams …
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TWiG #293: Twitch Loses $1B while Apple Admits the Truth about VR
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1:02:37
Jen and Phil close the book on licensing…or do they…while Eric closes the book on the 500 World of Warcraft gear score. Laura looks at Scopley’s new global forgotten franchise, and the team examines mounting Twitch losses. Eric makes 10 x new faces in the episode. --- Support this podcast: https://podcasters.spotify.com/pod/show/deconstructoroffun/…
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Season 3, Episode 23: Netflix games and the necessity of gaming for legacy media (with Joost van Dreunen)
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My guest on this week's episode of the Mobile Dev Memo podcast is Joost van Dreuen, the CEO of Aldora, a data insights platform. Joost is also an adjunct professor at NYU's Stern School of Business, the author of the SuperJoost Playlist newsletter, and a well-known analyst of the mobile gaming ecosystem. Joost and I discuss Netflix's gaming efforts…
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TWIG #292 Matthew Ball’s Metaverse 2.0 / Top Game License IPs Unveiled
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1:11:47
After dropping mice nuts somewhere on the Blizzard campus, Eric returns to remind Matthew Ball of his crypto advocacy. Jen raises the banner for games as toy brand extensions and enrolls in Joost’s class. Phil is ready to be The Second Descendant and reports on Rainbow Seige’s new marketplace. --- Support this podcast: https://podcasters.spotify.co…
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Season 3, Episode 22: The Streaming Advertising Showdown (with Adam Epstein)
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this episode of the Mobile Dev Memo podcast, I speak with Adam Epstein, the CEO and founder of Gigi, a CTV advertising buying platform specializing in Prime Video. We discuss the current CTV advertising landscape, including: What is motivating the dramatic growth of CTV advertising spend?; The distinct pricing strategies implemented by Netflix, Dis…
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UEFN Magic and Frustrations with Industry Legends
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Pete Hawley (former executive at 100 Thieves, EA, Zynga, Lionhead, Sony, Telltale, and Mythical Games) and Alexander Seropian (founder of Bungie, Industrial Toys, Wideload, and Look North Games) unpack their experiences with the Unreal Editor for Fortnite (UEFN) platform, discussing marketing strategies, player engagement, technical limitations, an…
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The Secret to the Metaverse: Matthew Ball
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Matt Ball literally wrote the book on the metaverse - with a new update out in late July. So who better to chat all things metaverse and distribution with? In the last several years, Matt has become known as one of the most astute writers and thinkers about the nature of business, innovation, IP, and the deep structural factors that shape the enter…
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TWiG #291 Valve Salaries, Leaked MiHoYo Strategy, and Failing Disney IPs!
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The one newsletter to rule them all - not really, but it is good:https://www.deconstructoroffun.com/subscribe The prodigal pair of Jen and Eric return from trotting around L.A. in the Jade Inferno mobile, while Laura laments the lack of Disco Ball. Phil stacks the chips on Zenless Zone Zero’s role in MiHoYo’s portfolio. Jen gives us the 411 on Disn…
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Season 3, Episode 21: Where’s the fraud line in programmatic advertising? (with Chris Kane)
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In this episode of the Mobile Dev Memo podcast, I speak with Chris Kane, the President of Jounce Media, a research agency that covers the programmatic advertising ecosystem. Chris and I discuss the state of the programmatic advertising market. Among other things, we cover: The current state of the open programmatic web; What caused the rapid declin…
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Behind the Wheel of IP Licensing with Hutch's co-CEO, Peter Hansen-Chambers
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Join the industry's leading weekly newsletter: www.deconstructoroffun.com/subscribe This episode is perfect for those interested in game development while managing significant brand collaborations. Join our host Mishka Katkoff as we delve into game development and IP licensing with Peter Hansen-Chambers, co-CEO of Hutch. Peter shares his journey to…
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TWIG #290 Nintendo's anti-AI Stance, 4-day Work Weeks and Netflix Games' Clap Back
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1:05:29
Join us for a Whiskey Tasting at Gamescom: https://event.appsflyer.com/gamescomwwwtasting/DOF The Californians are out and it’s two-and-a half-Europeans running the show! Instead of talking about the ongoing European Football Championship or the election results in France and the UK, the trio will dive into Nintendo’s AI avoidance, hybridcasual puz…
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Season 3, Episode 20: The DMA, Personalized Advertising, and Digital Deglobalization
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18:24
This episode of the Mobile Dev Memo podcast is a spoken essay and not an interview. In the episode, I discuss the European Commission's preliminary finding that Meta's use of the "Pay or Okay" model violates the Digital Markets Act, and I relate that decision to the broader trend of digital deglobalization.…
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AI Integration, Psychological Insights & Market Trends with Founders of Solsten
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Join host Mishka Katkoff on the Deconstructor of Fun podcast as he talks with Solsten founders Joe Schaeppi and Bastian Bergmann. They discuss the latest gaming industry trends, the importance of change management, and the critical role of audience resonance. Learn how AI enhances studio efficiency, the value of a measured approach, and how Solsten…
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TWIG #289 King's AI, Amazon's games strategy, Netflix's problems solved
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So much news, and so little time! The crew discusses the acquisition of Singularity 6 and how it's one of the first superfunded star-studded studios that burned all the capital raised only to be acquired at a micenut valuation. We discuss Netflix Games' latest spin on how all is great despite the head of games leaving the organization and replaceme…
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Season 3, Episode 19: Understanding AdAttributionKit (with David Philippson)
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48:34
My guest on this episode of the Mobile Dev Memo podcast is David Philippson, the founder and CEO of Dataseat, a privacy-first mobile DSP. As David notes in our conversation, this is the fourth episode of the MDM podcast on which David has appeared, which likely makes him the most recurring guest. David is a wealth of insight into the mobile adverti…
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What’s so special about
k-ID, the company that raised $51M in
just 9 months!?!
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Industry's leading newsletter: www.deconstructoroffun.com/subscribe Join host Michail Katkoff on the Deconstructor of Fun podcast as he delves into the remarkable career journey of Kieran Donovan, founder of k-ID. Explore how Kieran transitioned from a screenwriter to a lawyer and then to a successful startup founder, raising $51 million in just 9 …
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TWIG #288 Fortnite in Trouble, Anime Girl Horse Racing, and Switch’s New Life
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With Miska discovering the true meaning of Tinto Verano, the crew convenes to celebrate Eric’s promotion to senior consultant. Meanwhile, Jen reminds us that Rocket League isn’t a real football game, and Eric finally finds a VC investment with scale. Phil stares down Fortnite numbers while Laura reminds us Switch is the train that keeps chugging. P…
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MDM Canon: What is performance marketing?
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32:24
MDM Canon is a new podcast series from Mobile Dev Memo in which co-hosts Eric Seufert and Stewart Johnson select an article from the Mobile Dev Memo archive and discuss it at length. This episode focuses on an article titled What is performance marketing?, first published in October 2018. The episode attempts to clarify what I see as a broad misun…
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The State of Gaming 2024 with Sensor Tower's Lexi Sydow
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1:05:33
Sensor Tower State of Gaming 2024www.sensortower.com/state-of-gaming-2024 Data.ai Mobile App Market Forecast 2030 www.data.ai/en/go/mobile-app-market-forecast/ Don't miss out on this in-depth discussion — subscribe to the Deconstructor of Fun Podcast and newsletter for more expert insights. https://www.deconstructoroffun.com/subscribe In this episo…
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TWIG #287 Trouble in Paradise: Squad Busters and Netflix Games
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1:10:53
They say a week without TWIG is like a beach without sand. Well, it seems like there's sand in Squad Busters' growth engine. The game had the most bombastic launch of any Supercell game and is now experiencing the fastest fall as well. The crew analyzes early numbers and potential reasons behind the rapid decline. We also talk about Netflix Games, …
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Season 3, Episode 18: The future of alternative app stores and payments (with Archie Stonehill)
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46:22
My guest on this episode of the Mobile Dev Memo podcast is Archie Stonehill, the Head of Product at Stash, a D2C and web shop enablement tool for mobile game developers. Prior to Stash, Archie was an investor at Makers Fund, a venture capital fund investing in the gaming ecosystem. In this episode, among other topics, Archie and I discuss: The hist…
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The Secret to Being a 5-Time Founder & #1 Esports Champ: Dennis Fong
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1:14:28
Dennis Fong has had an INSANE career. By age 19, not only had he earned the title as the world’s first esports champion and pro gamer, but also became CEO of a 100-person gaming media company. He's even had a League of Legends character named after him. Since then, he’s gone on to found four additional businesses, all of which have majorly impacted…
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FOMO Capital: Klang Games & The Power of Storytelling in Fundraising
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1:17:23
The Deconstructor of Fun Newsletter: https://www.deconstructoroffun.com/subscribe Klang Games out of Berlin has raised 77M over 6 funding rounds from reputable investors like Supercell, LVP, North Zone, and Makers Fund. The company was established in 2013, 11 years ago. They haven’t shipped the game they have been raising against. So they can’t hav…
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TWIG #286 Voodoo splurges $500M, Summer Game Fest goes adapocalypse
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1:02:41
In this week's show, the crew dives into Voodoo's acquisition of BeReal and the Sandbox's 20M convertible note. With all the events taking place the crew discusses Xbox Showcase, Ubisoft Forward, and the Summer Game Fest. With Phil out and Miska in Spain, this is the first Nordic-free episode in a year. hosts: Jennifer Donahoe, Laura Taranto, Erick…
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Season 3, Episode 17: The Scientific Approach to Prompt Engineering (with Mike Taylor)
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43:53
In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new book, Prompt Engineering for Generative AI: Future-Proof Inputs for Reliable AI Outputs, published by O'Reilly. Taylor was previously the founder of a 50-person growth marketing agency, Ladder. In our conversation, among other things, Mike and I discuss…
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Mastering Executive Headhunting with Gerard Miles, co-CEO of Mission One
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1:18:14
Gerard Miles (www.linkedin.com/in/gerard-miles) is a veteran executive headhunter, who shares his extensive 15-year journey with a special focus on the gaming industry over the past decade. We explore Gerard’s founding of Mission One (www.missionone.io), a company dedicated to sourcing top-tier executives globally, and delve into the significance o…
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TWIG #285 Squad Busters Busted? Destiny 2, Too?
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Join the industry's spiciest newsletter:https://www.deconstructoroffun.com/subscribeWith Mishka gobbling birthday whey cakes, the crew looks at Squad Busters’ week 1 returns, and it’s not pretty. The specter of Boom Beach is starting to cast its shadow.Meanwhile, Phil talks about Destiny 2 stumbling in its last hoorah, while Laura talks about Stumb…
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Season 3, Episode 16: Understanding the UK’s DMCC (with Tom Smith)
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37:23
My guest on this week's episode of the Mobile Dev Memo podcast is Tom Smith, a partner at specialist competition law firm Geradin Partners. I invited Tom to the podcast to discuss the recently passed Digital Markets, Competition and Consumers (DMCC) Bill in the UK, which grants the UK's Competition and Markets Authority with broad new powers to reg…
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Voodoo’s Secret Sauce with Gabriel Rivaud, VP Gaming
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37:31
Join us for an insider tour of Voodoo’s HQ and uncover the journey to hybrid casual success with Voodoo’s Gabriel Rivaud, VP of Gaming. Gabriel Rivaud:https://www.linkedin.com/in/gabriel-rivaud-21210744/Michail Katkoffhttps://www.linkedin.com/in/michailkatkoff/Sign up for our weekly newsletter. You won't regret it!https://www.deconstructoroffun.com…
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TWIG #284 Squad Busters launch talk / Stumble Guys vs. Fall Guys
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1:00:36
Squad Busters is released and we have more thoughts about it. Ubisoft's XDefiant hits 1M unique users, bringing Phil immense joy. Crew debates who does Fall Guys better than Fall Guys? Stumble Guys...? We'll also warm you up for the upcoming Summer Games Fest on June 7. signup to our masterful weekly newsletter:https://www.deconstructoroffun.com/su…
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Season 3, Episode 15: Bringing eCommerce to live comedy (with Danny Frenkel)
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51:05
My guest on this episode of the Mobile Dev Memo podcast is Danny Frenkel, the CEO of PunchUp, an eCommerce platform for stand-up comedians. Prior to founding PunchUp, Danny was an early employee at Facebook. Danny and I discuss the process of building an audience in the era of social media subscriptions, and what the end of the internet's grand bar…
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Supercell's Squad Busters - The Definitive Deconstruction
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1:15:50
Phillip Black, Michail Katkoff, and guest analyst Matthew Emery deconstruct Supercell's 6th billion Dollar franchise just before it is launched to the global audience.To read the full deconstruction, go to:https://www.deconstructoroffun.com/blog/2024/5/26/squad-busters-supercell-hits-the-apex-or-spins-off-track --- Support this podcast: https://pod…
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TWIG #283 Anime correction, Applovin speculations, Ad creative trends and Ubisoft’s xDefiant
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1:10:19
Anime corrections, baseless speculation about Applovin, Take-Two earnings, and the GTA 6 launch date window. We speculate on the reason for Squad Busters’ massive 40M pre-registrations. Phil can’t wait to talk xDefiant. Mishka cosplays Jen and covers ad creative. All that and more on today’s TWIG your hosts: Jen Donahoe, Eric Kress, Phillip Black a…
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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)
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52:13
My guest on this week’s episode of the Mobile Dev Memo podcast is Ari Paparo, a prominent entrepreneur and thought leader within the digital advertising ecosystem. The impetus of our conversation is a newsletter that he published several weeks ago for Marketecture in which he asked, Did it have to be this way?. From that piece: "After reading this,…
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Solopreneur Success: Balancing Work, Life, and Passion with Matej Lancaric
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1:18:19
Join seasoned UA and marketing consultant Matej Lančaric as he shares his decade-long journey from being an employee to running a global user acquisition consulting business. Discover his transition to solopreneurship, client management tips, and leveraging AI tools. Gain insights on balancing work, creativity, and family life alongside the importa…
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TWIG #282 Is Netflix Games in trouble? Xbox PR stumble 🤕
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1:07:14
The big topic of the episode is Netflix which struck a partnership with Roblox. What does this mean to Netflix Games? Hear our hypothesis. The crew has BIG debates about Eurovision, and Tencent's role is Supercell's turnaround as well as anime. Your hosts:Jen Donahoe, Michail Katkoff, Phillip Black, and Eric Kress Segments: 00.00 Shill & Banter 09:…
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Season 3, Episode 13: Taming the mayhem and pandemonium of X (with Trung Phan)
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54:21
My guest on this week’s podcast is Trung Phan, a popular X (Twitter) personality and a host of the Not Investment Advice podcast. Trung popularized the “short-form deep dive” content format on X following its introduction of long-form posts and has developed a for posting infotainment style content that often goes viral. In our conversation, Trung …
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The Secret to Finding Your Co-Founder: Justin Kan, Robin Chan, Dan Borstelmann
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56:51
It was 2007 and Robin Chan was running the mobile data business at Verizon while Justin Kan was rolling out JustinTV’s first prototype - a camera strapped to his head (literally). It was the perfect meetcute: Justin needed inexpensive mobile data to livestream his day-to-day and Robin had access to tons of it (In fact, Robin was the first one to pu…
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The Shifting Landscape of the Gaming Industry in 2024 with Newzoo's Ben Porter
1:18:22
1:18:22
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1:18:22
In this episode of the Deconstructor of Fun podcast, host Mishka Katkoff engages with Ben Porter, NewZoo's Director of Consulting, to delve into the profound shifts within the gaming industry reflected in NewZoo's latest report. They explore a variety of pressing topics such as the industry trends post-COVID-19, console market dynamics, opportuniti…
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TWIG #281 Switch 2, Moon Active 💗 Spyke Games, Helldivers vs. PSN
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Players prevail with Helldivers 2 vs Sony PSN, Nintendo announces Switch 2 is coming before the end of Q125, Unity gets a new boss, Squadbusters racks up the pre-registrations, and Turkish Spyke Games goes to the Moon (Active). Hosts: Eric Kress, Jen Donahoe, Laura Taranto & Phillip Black --- Support this podcast: https://podcasters.spotify.com/pod…
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Product Deep Dive #3: Legend of Mushroom, the fungal phenomenon
1:08:25
1:08:25
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Listen and watch (there are visuals!) as industry veterans Jen Donahoe, Laura Taranto and special guest Ken Landen deep dive into 'Legend of Mushroom,' the idle action mobile game that's taken players (and revenue) by storm. We'll break down the game's mechanics, exploring what made this game into the success it is today.Whether you're a seasoned p…
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