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Welcome to the Experiment Zone! Join us as we dive deep into the world of customer journeys and user experiences, with a special focus on conversion rate optimization. Every week, we’ll be doing website teardowns, store critiques, and live conversion strategy sessions. During these sessions, host AJ Davis will be leading the way and sharing her screen while walking you through the strategies that her guests will use to boost website visitor conversions. Our main aim is to help YOU discover n ...
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Build Authority

Fergus Matheson

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This is a podcast to help you understand how professionals built their authority what was the process and what they did to accomplish it. Season one focus is on Non fiction Authors.
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In this episode, AJ sits down with Don Sevcik, the founder of MathCelebrity, a platform aiding over 8 million users annually in mastering math from fifth grade through college. They delve into the platform's unique features such as comprehensive step-by-step solutions, practice problems, quizzes, and assessments. The discussion explores actionable …
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In this episode, AJ sits down with John Roman from BattlBox, a unique outdoor adventure subscription service dedicated to building brand equity through community and quality content. They delve into BattlBox's intriguing journey from its inception in 2015, its sale in 2021, and its repurchase in 2022. The discussion highlights BattlBox's male-centr…
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In this episode, AJ sits down with Garik Himebaugh, founder of Eco-Stylist, to discuss the launch of a new personalized styling service on their unique platform. Garik explains how Eco-Stylist focuses on sustainable, eco-friendly fashion, offering customers tailored recommendations for clothing items and shoes they will love. They then discuss the …
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In this episode, AJ speaks with Jordan Salvit, an experienced entrepreneur and the CEO of Paint Plot, a unique paint-by-numbers kit provider aimed at making painting easy for adults. Together, AJ and Jordan delve into the journey of Paint Plot customers who have recently been discovering their website in larger numbers through Google Search. They a…
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This week AJ sits down with Bina Colman, founder of Compassionate Callers and now the Head of Patron Engagement at Parent Projects for an insightful chat about the evolving state of elder care services. Bina discusses how her company supports families with elderly loved ones by providing essential services such as medication reminders, meal reminde…
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In this episode, AJ chats with Brian Thomas, co-founder of Completing The Puzzle, a unique puzzle rental and subscription service launched during the COVID-19 pandemic. They discuss the business model of renting puzzles, how it’s similar to Netflix's old DVD service, the challenges and strategies of managing shipping logistics, and the importance o…
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In this episode of Experiment Zone, host AJ Davis chats with Jennifer Stalley of Meemzy Magic about the company’s many innovative products and unique mission to provide joyful childhood moments one kit at a time. AJ and Jennifer discuss the importance and benefits of sensory play, particularly for neurodivergent children, and the sustainable, eco-f…
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In the first episode of Experiment Zone, host AJ Davis interviews Jake, the co-founder and COO of GolfRoots. They discuss the mission behind GolfRoots to make golf more affordable, accessible, and sustainable by upcycling pre-owned golf clubs and offering them online directly to consumers. Jake shares insights about their wide-reaching target audie…
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Welcome to Experiment Zone with AJ Davis! Each week, we're diving into the world of conversion rate optimization to help you grow your online business. Join us for website tear-downs, store critiques, and live conversion strategy sessions where we'll share exclusive insights to help you drive more revenue! Check us out: Experiment Zone Website Expe…
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This week, our guest is Rishav Khanal, who is a bestselling author and founder of Compound Career, where he helps college students and recent graduates develop the career readiness skills to break into competitive job market. In this episode, we discuss: Networking secrets from somebody who’s landed jobs at Under Armour and LinkedIn Revealed: The 3…
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Your network is your net worth. And in this episode, we'll reveal the secrets behind a top 1% networker on LinkedIn with tips like: The unknown area of LinkedIn where you can explode your network One of the best places to get LinkedIn connections outside of LinkedIn 3 types of authenticity which make people want to network with you Why people reall…
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We're talking about the 4 word question every student should ask themselves before ever stepping foot in a college. To find the answer to the question, we've got tips like: Other lucrative options besides going to college The 2 Column Test every student should do before going to college Why you should measure this "cost" before ever going to colleg…
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No matter where you work or what you do in life, you will interview. In this episode, I'm revealing interviewing secrets from 25 years in the corporate world like: 3 questions to ask the interviewer to give you an unfair advantage for job interviews How to become an interview detective where the interviewer tells you HOW to get the job The 2 types …
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Get the real answer to the most asked question for any student or parent who's ever taken math. Discover things like: The one thing math class gives you which will change your life Which jobs which pay over 150,000, if you have the right math skills Why anxiety and pressure from math class give you an unfair advantage in the real world…
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What if you could install part of Elon Musk's brain into your brain? How would that change your life? In this episode, we're covering thinking tips like: Why modeling will explode test scores and get you job interviews What bear attacks teach you about succeeding in life To achieve your goals, ignore the goal and focus on this instead. What is cong…
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Are you a bad writer? An average writer? Here's how to transform yourself into a keyboard killer using one skill. The one book you can read in 2 days which will transform your writing into greased lighting Use this free tool to tighten up your college essay The one skill needed to upgrade a boring college essay into something college advisors can't…
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About your book PRESS RELEASE. May, 2021. SmallFry Press, BC. Canada. The recently published, Confessions of an Ethical Drug Dealer by Jimi Fritz, is a psychedelic travelogue and memoir now available on Amazon, Barnes and Noble, Google Books, Apple Books and Kobo. The book is a witty treatise on a life based on individuality, creativity and virtue.…
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About your book I have two books about about Gratitude attached to guided journals. One for professionals and one for kids and families. And I have a new one coming out in the fall that’s called F*CK FEARLESS - Making the Brave leap where I break down The BRAVE Method it’s part memoir, case study, inspiration, self-development and guided work. link…
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Josh Cary spent 40 years in hiding! That’s right. He was hiding every aspect of himself and showing up with a ‘mask’ on in all areas of life trying to gain the approval of everyone else. At 19, he changed his name and entered into, what would become, a 15-year career as a professional actor and filmmaker. The applause and external accolades didn’t …
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About your book My latest book shows the process behind anybody getting 30,000 LinkedIn connections and vaulting into the top 1% of LinkedIn users links to the book . https://www.amazon.com/gp/product/B0958PVNCW/ref=dbs_a_def_rwt_bibl_vppi_i2 Website www.MathCelebrity.com Social Handles LinkedIn.com/in/donsevcik @MathCelebrity…
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About the book I want to share with you that sometimes, it’s okay to feel weak, it’s okay to feel sad, it’s okay to cry, it’s okay when some days are better than others. More importantly to help you understand that there will be slow days, days when you may not be as motivated to do all you can do for your disabled loved one. I need you to understa…
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About your book The Invisible Girl - A Secret Life (memoir) A very honest and heartfelt true story of a girl's struggles with her mental health from her teenage years through to mid life. Admitted to a psychiatric unit at fifteen and continuing to suffer throughout her adult life with Bulimia, Depression, Anxiety, Obsessions and Self Harm. Always s…
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About The Author Cindy is a ghost-writer and book editor and Has helped 26 authors finish their book in the last 4 years. Cindy also lead Crank Out Your Book in 8 Weeks. This summer (2021) Cindy is doing a live demonstration of cranking out a book in 8 weeks. Website Www.cindychildress.com Social Handles Www.Facebook.com/cindychildressphd Www.Insta…
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About your book Land, Your Message, Build Your Marketing Platform and Grow Your Client Base (Without Having to Piece It Together!) What if you could grow your business with ease and get ideal clients? What if your clients come to you instead of you chasing after them? Imagine being recognized by others as an authority and a trusted leader who creat…
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About your book We all wear masks throughout life. * But what are they? * Where do they come from? * Why are they so dangerous? * And how can we get rid of them? Using his own life’s journey as an illustration, UK’s #1 Fear Strategist Keith Blakemore-Noble takes you on a journey of discovery introducing your masks, helping you releasing your masks,…
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About your book My book is a true-crime memoir pertaining to the murder of my spouse and its aftermath. links to the book https://www.amazon.com/Life-Divided-psychologists-husband-recovery/dp/0578685922/ref=sr_1_1?dchild=1&keywords=canty+a+life+divided&qid=1622131388&sr=8-1 Website www.jancantyphd.com Social Handles https://www.facebook.com/JCantyP…
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About your book In College Bound, you will learn: - When to begin applying for schools, so your child stays ahead of the pack - The best times and places to start conversations to maintain a stress-free environment - School, military, and workforce options to suggest, so you can encompass all their interests - A companion blog with printable sheets…
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What challenges in the workplace have you encountered that left you feeling as if you were mistreated? Have others who were unqualified seemingly passed you by in the ranks? In our daily lives, we are all faced with various trials—whether in the workforce or at home. However, when treated unfairly, it takes courage to stand and fight for what’s rig…
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You're not doomed to repeat the past or hardwired to play out certain painful drama. The good life is not reserved for a select few. A new idea has surfaced in personal development which states: the only help you truly need is help from your total self.A masterful blend of logic and spirituality, Accelerate Your Mojo walks you through a seven step …
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GET OVER IT! has 47 Tips for Embracing the Discomforts of Change and Get THEM Over It! Just came out (not available for sale yet.) has 57 tips for Leaders to help their teams embrace the discomforts of change. links to the book https://www.amazon.com/Get-Over-Embracing-Discomfort-Change/dp/0578590794/ Website YourChangeSpeaker.com Social Handles @S…
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Joy: The Five Lights That Clarify Your Best Self Through the Pain. It’s a self help book, about living life after traumatic experiences and how to heal your wounds. links to the book https://m.barnesandnoble.com/w/joy-samantina-zenon/1139533291?ean=9781943616398 Website www.samantina.com Social Handles @wildsamfierce…
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Indigo children are those that have been prophesied, those that will bring with them a new understanding of life. This book aims to show you who you really are. Indigo children are intuitive, bright and strong-willed. Being a teenager is challenging anyway but being an Indigo is both wonderful and extra challenging. They are often misunderstood as …
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The Expecting Entrepreneur: Growing Your Business While Growing Your Baby When I was 8 weeks pregnant I wanted to start a business. I googled ‘starting a business when pregnant’ and received the answer ‘don’t’. I was called crazy for trying and even felt the implication I’d be a bad mother for doing so. So I quit my job and started the business. Th…
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The world is noisy. Everywhere we turn we see what is expected of us, including in business. Messages about powerful women entrepreneurs bombard us: Boss Babe! Supermom! Mom Boss! We are taught to envision a life of prosperity, push ourselves to succeed, do whatever it takes, and strive for recognition. Those channels promise success and prosperity…
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"DeFUNK YourSELF; Tips To Guide You Out of the Funk You're In". Lesley provides simple tips and strategies to meet you where you're at and start you on your path to balance and peace of mind. links to the book . http://bit.ly/DeFUNKYourSELFbook Website https://www.riseofthephoenix.org/ Social Handles https://www.facebook.com/lesley.evansmunchrath/ …
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LAUNCH YOUR ONLINE COURSE BUSINESS IN 90 DAYS OR LESS Launch your online course business in 90 days or less is a step-by-step guide on how to build your online course business. If you’re a freelancer, coach, teacher, or an expert in your field, or you simply have knowledge that you want to share with the world, creating an online course or membersh…
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Do you feel you're being called into entrepreneurship, but you’re being held back by not knowing how to start a business? Or, maybe you can’t hold the vision of you as the powerful business owner God is calling you to be? This book will change all that. LaDondra Hervey wrote Powerful Beyond Belief with Christian Women in mind, offering a Biblically…
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Success Guaranteed 9 Lies Online Entrepreneurs Need to Know - The internet is the single best way for someone who doesn't have any business experience to create financial freedom. It doesn't matter if you have health issues, young children to care for, no background in business, no college education, or no experience. The internet is the great equa…
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Anxiety is a national nuisance. Can your interpretation of time affect anxiety? Yes, and you'll discover nuggets like: 6 steps to evaporate anxiety Use this time trick to reduce anxiety The two saddest words in the English language How the Power of One can help you conquer your task list and reduce anxiety…
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Can one equation really transform your life? Yes, and you'll discover how with insights like: Why effort means nothing...and what to focus on instead Most of what you do all day is useless. Here's why. Ditch linear thinking. Embrace this type of thinking instead How to do college prep on easy mode Why y = cx^b is one of the most important equations…
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Are you disgusted yet? The Varsity Blues scandal has people questioning if college selection is rigged. The scandal teaches us a valuable lesson for those of us who follow the rules like: Why college reputations are in the toilet right now and how to capitalize on it What skill you should master from the Varsity Blues scandal 3 steps to building yo…
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Society loves to tell us what to think. If you listen, you limit yourself. Instead, seek greatness by discovering: What Alexander the Great teaches you about solving the unsolvable The One Trait the Best People In Each Industry Share Why Being Unreasonable is a Good Thing The 3 Step Formula to Being Unreasonable 3 Traits of the Best Problem Solvers…
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Can you really turn liabilities and shortcomings into advantages? Yes, and you'll discover how with tidbits like: The 3-step checklist to turn weaknesses into strengths The 3-part inventory to measure strengths, weaknesses, and transformations Why failure is not the end, but rather a new beginning Why adversity helps you get stronger…
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How would you like 10 easy steps to choose the right college? If so, then check out: The time travel method to see if your chose your college wisely What Neopolitan ice cream can teach you about choosing the right colleges Why looking to the future helps you choose the right college now How alumni groups set you up for killer job offers and powerfu…
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The recent college ruling rains down manna from heaven. Get the details such as: Why the new ruling turns you into a free agent How to earn college financial aid even after you've accepted a college offer The new negotiation rules you have in your favor as a college bound student Why applying to more colleges will flood you with more financial aid …
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A new rival to student loans has arrived. Discover: The wild new college aid financing idea The marketplace where investors have an "educational draft" How to get unemployment insurance against a student loan The advantages and disadvantages of letting investors "finance" your college tuition The list of colleges and universities offering this "odd…
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