Where marketers tell the stories behind the strategies that led to amazing campaigns.
…
continue reading
A podcast about anything and everything HR, discussed in a down-to-earth vibe that appeals to CEOs and interns alike. Ricky sits down with industry leaders and discuss the ins and outs of HR, how to make sense of it, and practical ways to turn “theory” to “application.” For some reason he also discusses BBQ and Star Wars.
…
continue reading
Politic Ditto is Hip Hop centric podcast with an unbiased take on policing and community relations. Hosted by Jfeel, a Bronx bred former DJ and NYPD officer with over 14 years of law enforcement experience and Dro, a former MC from Queens, the avid Hip Hop heads take you Behind the Blue Line to shine a light on police policies and break down artists, albums and lyrics on Behind the Bars on every episode of Politic Ditto.
…
continue reading
Offroad personality George Hammel talks with the Industries leading drivers, racers, enthusiasts, and more about Racing UTV’s, Building cars, Sponsorships, Exploring North America Offroad, and love for the Dirt!!! Special guests each week in studio and calling in. Awesome giveaways and discounts to our listeners.
…
continue reading
"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.
…
continue reading
1
Morgan Clarke - Life, Design, and Future
2:20:54
2:20:54
Mais Tarde
Mais Tarde
Listas
Like
Curtido
2:20:54
What if the key to unlocking your creative potential lies in taking up dirt biking at age 14? Join us on the Dirt Life Show as we bring you an enlightening conversation with Morgan Clark, a trailblazer in off-road motorsports. Morgan shares his transformative journey from a teenager inspired by a modified white Ranger truck to becoming a renowned d…
…
continue reading
1
Classic's Episode: Sainsbury's Try Something New Today
40:56
40:56
Mais Tarde
Mais Tarde
Listas
Like
Curtido
40:56
Craig Mawdsley shares the story behind this APG Grand Prix award-winning campaign from 2007. The campaign drove £1.8 billion in revenue for the British grocery store chain in the first two years... £1.14 at a time. Thanks to Tracksuit (the affordable brand tracking solution) and the Master of Advertising Effectiveness Program for making this episod…
…
continue reading
1
Turning bar codes into cookies with OREO "Codes"
30:31
30:31
Mais Tarde
Mais Tarde
Listas
Like
Curtido
30:31
Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's Anne Martin and VML's Christina Ryan share the story behind OREO Codes, the idea that turns bar codes into cookie stacks... and savings. Thanks to the Effies for supporting our show and this new 2024 awa…
…
continue reading
1
Classics Episode: Dixons on hijacking your competitor's strengths
38:29
38:29
Mais Tarde
Mais Tarde
Listas
Like
Curtido
38:29
Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent tone made it feel like the brand was on the side of the consumer, not just selling to them. Thanks to our friends at Jira (the project management platform) for sponsoring this episode. More at jira.com…
…
continue reading
1
Why Matthew McConaughey's helping Salesforce reposition
31:59
31:59
Mais Tarde
Mais Tarde
Listas
Like
Curtido
31:59
We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only trustworthy B2B Generative AI provider. Thanks to Tracksuit (the affordable brand tracking solution) for making this episode possible. More at gotracksuit.com…
…
continue reading
1
Vegas to Reno Recap with Ryan Arciero, Nic Whetstone, and more
2:07:15
2:07:15
Mais Tarde
Mais Tarde
Listas
Like
Curtido
2:07:15
Can you imagine navigating a grueling 555-mile off-road race, battling thick dust and treacherous terrains, all while maintaining an unwavering focus and strategic mindset? This episode celebrates the thrilling Vegas Torino race, where we delve into the intricacies of off-road endurance racing with firsthand insights from competitors like Bella Bou…
…
continue reading
1
How "Purpose" can lead to bad marketing, with Nick Asbury
39:34
39:34
Mais Tarde
Mais Tarde
Listas
Like
Curtido
39:34
In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its growth. A fascinating conversation. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show. Learn more at mae.academy.…
…
continue reading
1
Classics Episode: Kit Kat on giving yourself a break
25:52
25:52
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:52
Kit Kat debated whether to update its “Have a break” platform or to abandon it. This APG Grand Prix winning campaign from 2003 is about the peril of becoming so ubiquitous that you’re no longer noticed. About all the brand signals looking strong, while profitability was in decline. Fern Miller, the planner on the account at then JWT, shares the jou…
…
continue reading
1
Nike & the culture of W+K with CSO, Andy Lindblade
1:01:42
1:01:42
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:01:42
Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear about the importance of breaking institutional practices as a way to unearth opportunity hidden by "scar tissue." About the history of what defines Nike over time and the brand truth in everything it under…
…
continue reading
1
Navigators in Offroad - Kyle Craft, Trevor Ellingham, Jason Montes, Evan Weller, Emma Cornwell, Josh Felix
2:31:28
2:31:28
Mais Tarde
Mais Tarde
Listas
Like
Curtido
2:31:28
How do seasoned off-road racers and navigators build the unbreakable bond that can make or break a race? This episode of the Dirt Life Show takes you deep into the heart of off-road racing navigation with our special guest, Kyle Craft, who has navigated for legends like BJ Baldwin and Alan Ampudia. We explore the various navigator styles, from meth…
…
continue reading
1
Classics Episode: The Economist's "white on red" campaign
36:48
36:48
Mais Tarde
Mais Tarde
Listas
Like
Curtido
36:48
The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, it's part of our Classics series with APG London, and is timeless in its lessons for marketers. Thanks to Tracksuit (the affordable brand tracking solution) for sponsoring this series.…
…
continue reading
1
Johnny Campbell - 11x Baja Champion - Bella's Corner
1:23:16
1:23:16
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:23:16
What makes a legendary racer tick? Baja legend Johnny Campbell joins us for an unforgettable milestone on Episode 9 of the Dirt Life Show. With 11 Baja 1000 wins and five Baja 500 victories under his belt, Johnny shares his journey from racing icon to mentor, reflecting on his storied career with Honda and his own team, JCR Honda. This episode is p…
…
continue reading
1
Inside audible’s "There's more to imagine when you listen."
27:38
27:38
Mais Tarde
Mais Tarde
Listas
Like
Curtido
27:38
Fold7's CSO, Yelena Gaufman shares the journey they've taken with audible resulting in this first global campaign. See all the creative work on our website. And thanks to the Master of Advertising Effectiveness Program (MAE.academy) for supporting our show. We love those guys.Por On Strategy Showcase
…
continue reading
1
How Mischief and CMO, George Felix are refreshing Chili's
50:35
50:35
Mais Tarde
Mais Tarde
Listas
Like
Curtido
50:35
George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old brand. We're joined by Mischief CSO, Jeff McCrory. Thanks to Tracksuit (the affordable brand tracking solution) for supporting our show. Learn more at gotracksuit.com.…
…
continue reading
1
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
55:20
55:20
Mais Tarde
Mais Tarde
Listas
Like
Curtido
55:20
Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are identified. I hope the conversation is helpful for those considering what's right for their campaigns. My advice? Ask granular questions and experience the process first-hand. Thanks to Jon and Pedr fo…
…
continue reading
The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to m…
…
continue reading
1
Voices of Irish marketing live from Dublin
54:42
54:42
Mais Tarde
Mais Tarde
Listas
Like
Curtido
54:42
We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence in marketing. Check out Irish agency work on this episode's page on our site. Grainne Wafer of Diageo, Karen Martin of BBH, Rory Hamilton of Boys & Girls, Michelle Spillane of Paddy Powers and Patrick …
…
continue reading
1
Baja 500 Recap - Toby Price, Justin Davis, Cayden MacCachren, Polvoorde, & More
2:18:10
2:18:10
Mais Tarde
Mais Tarde
Listas
Like
Curtido
2:18:10
What happens when meticulous preparation meets fierce competition? Join us on the Dirt Life Show as we unravel the intense journey of the Baja 500 with co-host Ryan Edwards from Vision Wheel. This episode is packed with exclusive insights from victorious racers like Toby Price and Joe Whiting. Toby shares the strategic brilliance behind their flawl…
…
continue reading
1
Meet the brand-side architects of effectiveness
37:00
37:00
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:00
In Ep#3 of our 2024 Effectiveness Series, we talk with Jorge Ruiz, Global Head of Marketing Sciences at TikTok and Sorin Patilinet, Sr. Dir. Global Marketing Effectiveness at MARS. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.Por On Strategy Showcase
…
continue reading
1
How AXE deodorant rediscovered its sweet spot
40:31
40:31
Mais Tarde
Mais Tarde
Listas
Like
Curtido
40:31
In its latest campaign from LOLA MullenLowe, AXE may have once again found its sweet spot with young men. We talk about it with Caroline Gregory, Global Brand Director at Unilever and Federico Duberti, Global Business Leader at IPG. Thanks to Tracksuit (the affordable brand tracking solution for modern brands) and the Master of Advertising Effectiv…
…
continue reading
1
Magnum Ice Cream on creating new use occasions
34:46
34:46
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:46
If your product has a level of seasonality or occasion, then this is an episode for you. In the winter months, ice cream sales drop by up to 50% in the UK. But there are markets with harsh winters where sales don’t drop at all. So it’s not simply an issue of climate, but of behavior. We hear about what influences that behavior and the role of menta…
…
continue reading
1
Les Binet and Sarah Carter on what's next in effectiveness
58:21
58:21
Mais Tarde
Mais Tarde
Listas
Like
Curtido
58:21
In Ep#2 of our 2024 Effectiveness Series, we talk with Les Binet and Sarah Carter about what's next in effectiveness and about the landscape of pre-testing. Thanks to GALE (the business agency) for sponsoring this series. Learn more at GALE.agency.Por On Strategy Showcase
…
continue reading
1
Hendrick's Gin: the launch that ignored the norms
37:25
37:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:25
Hendrick’s created the super premium category in gin. It has built many distinctive brand assets: among them its visual identity, which harkens back to the Victorian era, even though the product was first created in 2000. Muiris O Riada, Global Brand Director joins us from Dublin.Por Hendrick's Gin
…
continue reading
1
Jeremy McGrath - In Depth - Bella's Corner
2:00:03
2:00:03
Mais Tarde
Mais Tarde
Listas
Like
Curtido
2:00:03
Rev up your engines and tune in for a high-octane episode where we swap stories with off-road racing titans and uncover the secrets to their adrenaline-fueled success. We kick things into gear with Chase Carr, discussing his seamless transition from motocross to four-wheel fury, offering a rare peek under the helmet of a versatile racer. Then, hang…
…
continue reading
1
Ryanair’s controversial social strategy explained
44:08
44:08
Mais Tarde
Mais Tarde
Listas
Like
Curtido
44:08
For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.…
…
continue reading
1
Brand Leadership Ep#2: MGM Resorts and Chili's
45:51
45:51
Mais Tarde
Mais Tarde
Listas
Like
Curtido
45:51
Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of Chili’s Grill & Bar, join me for a conversation about breathing new life into brands and about the opportunity of defining a consumer-facing role for your corporate brand. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for spon…
…
continue reading
1
The story behind Hilton Hotels “It matters where you stay"
38:26
38:26
Mais Tarde
Mais Tarde
Listas
Like
Curtido
38:26
I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.Por On Strategy Showcase
…
continue reading
1
Adam Morgan on the cost of dull advertising
44:04
44:04
Mais Tarde
Mais Tarde
Listas
Like
Curtido
44:04
To kick off this year's effectiveness series, we talk with Adam Morgan of eatbigfish about his latest work with Peter Field on the cost to brands of producing dull advertising. We talk about what makes dull dull and how we can make it more effective, for less. Thanks to GALE (the business agency for companies that want to drive growth) for sponsori…
…
continue reading
1
Pepsi's New Global Brand Platform with CMO, Mark Kirkham
33:10
33:10
Mais Tarde
Mais Tarde
Listas
Like
Curtido
33:10
Mark talks us through the formation of Thirsty for More, what it means and its strategic role in the global business. Thanks to the Master of Advertising Effectiveness program for sponsoring this episode. More at www.mae.academy.Por On Strategy Showcase
…
continue reading
We're joined by CFO Bob Lucian and CMO Christy Hoskins. This episode is a great example of what's possible when both speak each others language and genuinely believe in both the value of marketing and the necessity of responsible financial management. Thanks to Analytic Partners (The leader in commercial analytics) for sponsoring this series. More …
…
continue reading
1
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness
44:13
44:13
Mais Tarde
Mais Tarde
Listas
Like
Curtido
44:13
We hear from CMO, Sofia Colluci about the impact of Molson Coors’ recently completed review of its marketing effectiveness principles, from Sofia Hernandez, Global Head of Business Marketing about TikTok’s distinct creative needs as an entertainment platform, and from David Chriswick, SVP Brand at Orangetheory about the challenges of standing out i…
…
continue reading
1
Uber Eats and the evolution of the brand
47:29
47:29
Mais Tarde
Mais Tarde
Listas
Like
Curtido
47:29
We're joined by Danielle Hawley, Head of Global Brand for Uber and Celia Garforth, Head of Strategy at the Special Group. We talk about the new work and the unlock that drove its original creation. Thanks to the Master of Advertising Effectiveness program (MAE) for sponsoring this episode. More at MAE.academy.…
…
continue reading
1
Shifting Gears to Conquer Challenges in the World of Racing - Bella's Corner - Episode 7
1:36:38
1:36:38
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:36:38
Celebrate a major milestone with us in the seventh installment of The Dirt Life Show, as we reflect on the journey that's brought us to this point of growth and gratitude. We're not just spinning wheels here; we're unpacking the real-life experiences and challenges that shape the world of off-road racing. Special guest Corbin Leverton of the Red Bu…
…
continue reading
Jonnie Cahill, CMO and Timothy Bodart CFO, of Heineken USA join me to talk about why their relationship works, how they got there, and advice they have for others. This series is sponsored by Analytic Partners (the leader in commercial analytics.) Learn more at www.analyticpartners.com/onstrategyPor CFO/CMO Series
…
continue reading
1
Ep#3 Start-Ups, Scale-Ups and Grown-Ups
50:31
50:31
Mais Tarde
Mais Tarde
Listas
Like
Curtido
50:31
In this last episode in the series, we focus on mature brands (grown-ups) and how they manage for growth and shifts in their competitive landscape. We're joined by Smirnoff Vodka's Global SVP, Stephanie Jacoby, Domino's Pizza's SVP, Chief Brand Officer, Kate Trumbull, and Land O'Lakes SVP and CMO, Heather Malenshek. Thanks to Tracksuit (the afforda…
…
continue reading
1
"He Gets Us" is one of the most provocative campaigns in decades
40:20
40:20
Mais Tarde
Mais Tarde
Listas
Like
Curtido
40:20
"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. I talk with the organization's CEO, Ken Calwell.…
…
continue reading
1
YETI's "Gear Built for the Wild" with CMO, Paulie Dery
47:59
47:59
Mais Tarde
Mais Tarde
Listas
Like
Curtido
47:59
With $1.65 billion in revenue in 2023, YETI has built its business by allowing people to get out into the wild. But YETI’s wild is not the wild of extreme sports and caffeine-fueled energy. It’s a more quiet, reflective wild. An almost spiritual wild. And it's all done in-house. Thanks to the Master of Advertising Effectiveness (MAE) program for sp…
…
continue reading
1
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle
26:23
26:23
Mais Tarde
Mais Tarde
Listas
Like
Curtido
26:23
With a brand platform of "Breaking the Rules for Good," Dave's could have gone purpose-first with its founder's backstory of incarceration. But now that Dave is no longer part of the business, a shift is occurring. Thanks to Tracksuit (affordable brand tracking for modern-day brands) for sponsoring this episode.…
…
continue reading
1
From knowledge to understanding with Prof. Gina Fong of Northwestern
32:31
32:31
Mais Tarde
Mais Tarde
Listas
Like
Curtido
32:31
Gina teaches ethnography to MBA students at Northwestern's Kellogg School of Management. We talk about the importance of adding understanding to knowledge in business and life. Thanks to the Master of Advertising Effectiveness (MAE) program for supporting our show.Por Fergus O’Carroll
…
continue reading
1
Ep#2 Start-Ups, Scale-Ups and Grown-Ups
46:23
46:23
Mais Tarde
Mais Tarde
Listas
Like
Curtido
46:23
Scale-Ups Liquid Death and Canva join us. One has been brand-first from the beginning, the other later using brand to expand into new audiences. While they come from different categories, they’ve a shared belief: an emphasis on earned and shared versus paid. And both create their campaigns internally. Thanks to Tracksuit (affordable brand tracking …
…
continue reading
1
The Streaming Landscape in 2024 and beyond
42:55
42:55
Mais Tarde
Mais Tarde
Listas
Like
Curtido
42:55
A fantastic conversation this week. So much is changing in terms of streaming consolidation, content, branding and pricing. I'm joined by Michael Beach, CEO of Cross Screen Media in Washington DC. to discuss what exists today and what lies ahead. Thank to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode.…
…
continue reading
1
Ep#1 Start-Ups, Scale-Ups and Grown-Ups
41:02
41:02
Mais Tarde
Mais Tarde
Listas
Like
Curtido
41:02
Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jessica Klimczak, formerly of Entain. Thanks to Tracksuit…
…
continue reading
1
KOH Recap - Chaney, Polvoorde, Gray, McFayden
1:34:10
1:34:10
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:34:10
Ever wondered what it's like to conquer one of the world's toughest off-road races? Join George Hammel and me, Bella Birchard, as we pull back the curtain on the King of Hammers event, revealing the strategies, challenges, and triumphal moments experienced by legends like Kyle Chaney. Our guests, including Saydie Gray and Michael McFayden, aren't j…
…
continue reading
1
How MINI's strength created a challenge
39:28
39:28
Mais Tarde
Mais Tarde
Listas
Like
Curtido
39:28
Being synonymous with small resulted in newer, larger models being overlooked. We talk with Jonny Ewles of Media.Monks, London about the UK's APG award winning campaign for the MINI Clubman.Por Fergus O’Carroll
…
continue reading
1
The Consequences of Change with Ed Cotton and Steve Walls
43:29
43:29
Mais Tarde
Mais Tarde
Listas
Like
Curtido
43:29
Steve and Ed are each unique and prolific voices in our industry. We talk about how our new realities are a stage not just for change, but for opportunity. Thanks to the Master of Advertising Effectiveness Program for sponsoring.Por Fergus O’Carroll
…
continue reading
1
Ep#3 Connections Role in Effectiveness
46:15
46:15
Mais Tarde
Mais Tarde
Listas
Like
Curtido
46:15
In this final episode, we talk about Connections Planning from the media agency perspective. We're joined by Jon Gittings, International Head of Strategy at Wavemaker, LA, Eliza Kaplan , Exec. Dir. Global Strategy at OMD, NY and David Broad, Fmr. Marketing Strategy Director at Spotify. Thanks to WARC for sponsoring this three episode series.…
…
continue reading
1
The story behind Tubi and Mischief’s "Find Your Rabbit Hole"
37:33
37:33
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:33
The streaming platform's CMO, Nicole Parlapiano and Mischief's EVP, Strategy, Ed Gunn share the story behind their famous "Find Your Rabbit Hole" campaign and where it's headed. Thanks to the Master of Advertising Effectiveness Program for sponsoring.Por Fergus O’Carroll
…
continue reading
1
Chili’s Chief Marketing Officer, George Felix – Redefining a Heritage Brand
29:39
29:39
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:39
In this episode, GALE Managing Director Andrew Noel speaks with Chili’s CMO George Felix about redefining an iconic brand, prioritizing loyalty, and insights from his experience at Old Spice, Tinder, and more.Por GALE
…
continue reading
1
Ep#2 Connections Role in Effectiveness
40:36
40:36
Mais Tarde
Mais Tarde
Listas
Like
Curtido
40:36
In Ep#2, we talk about how connections planning is earning its seat at the table. We're joined by department heads Stephanie Ehui of TBWA Chiat/Day, Los Angeles, Jonathan Daly of Johannes Leonardo, NY, Annex88's Brandon Solis. Thanks to WARC for sponsoring this three episode series.Por Fergus O’Carroll
…
continue reading
1
Mark Ritson's Top 10 Marketing Moments of 2023
48:04
48:04
Mais Tarde
Mais Tarde
Listas
Like
Curtido
48:04
For the third year, columnist and marketing professor, Mark Ritson shares his Top 10 Marketing Moments of the year. These are marketing moments, not simply advertising moments. We talk about each and why they mattered.Por Fergus O’Carroll
…
continue reading