We discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
…
continue reading
1
Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
17:59
17:59
Mais Tarde
Mais Tarde
Listas
Like
Curtido
17:59
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…
…
continue reading
1
Impact of accessibility laws on publishers websites and how to stay compliant
38:01
38:01
Mais Tarde
Mais Tarde
Listas
Like
Curtido
38:01
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including …
…
continue reading
1
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
37:44
37:44
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:44
Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on th…
…
continue reading
1
Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
16:03
16:03
Mais Tarde
Mais Tarde
Listas
Like
Curtido
16:03
In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving …
…
continue reading
1
How to setup a successful holiday subscription promotion + results (Part 2 of 3)
20:15
20:15
Mais Tarde
Mais Tarde
Listas
Like
Curtido
20:15
Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.Por Leaky Paywall
…
continue reading
1
10 Subscription Promotions That Work for Publishers (Part 1 of 3)
24:50
24:50
Mais Tarde
Mais Tarde
Listas
Like
Curtido
24:50
Pete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or…
…
continue reading
1
Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
27:37
27:37
Mais Tarde
Mais Tarde
Listas
Like
Curtido
27:37
In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
…
continue reading
1
Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
31:17
31:17
Mais Tarde
Mais Tarde
Listas
Like
Curtido
31:17
In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on loc…
…
continue reading
1
Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
26:13
26:13
Mais Tarde
Mais Tarde
Listas
Like
Curtido
26:13
In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
…
continue reading
1
Add more value to your publication with subscriber only commenting
19:29
19:29
Mais Tarde
Mais Tarde
Listas
Like
Curtido
19:29
In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.Por Leaky Paywall
…
continue reading
1
Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
51:44
51:44
Mais Tarde
Mais Tarde
Listas
Like
Curtido
51:44
Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story…
…
continue reading
1
3 ways AI will shake up your reader revenue
27:33
27:33
Mais Tarde
Mais Tarde
Listas
Like
Curtido
27:33
In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.Por Leaky Paywall
…
continue reading
1
Special Episode: WordPress Publisher Sessions
1:14:48
1:14:48
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:14:48
A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrwPor Leaky Paywall
…
continue reading
1
How magazine publishers should approach reader revenue
30:47
30:47
Mais Tarde
Mais Tarde
Listas
Like
Curtido
30:47
In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.Por Leaky Paywall
…
continue reading
1
Special Episode: Subscription Strategies with Pete Ericson
56:14
56:14
Mais Tarde
Mais Tarde
Listas
Like
Curtido
56:14
A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&tPor Leaky Paywall
…
continue reading
1
How to convert more readers with targeted messaging
25:27
25:27
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:27
In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.Por Leaky Paywall
…
continue reading
1
How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
32:06
32:06
Mais Tarde
Mais Tarde
Listas
Like
Curtido
32:06
In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.Por Leaky Paywall
…
continue reading
1
38 | Can a pay per article option actually boost subscriptions?
25:40
25:40
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:40
Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.Por Leaky Paywall
…
continue reading
1
39 | What percentage of your audience should be paid subscribers?
28:21
28:21
Mais Tarde
Mais Tarde
Listas
Like
Curtido
28:21
Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.Por Leaky Paywall
…
continue reading
1
37 | Is Your Free Registration Hurting Your Paid Subscriptions?
29:23
29:23
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:23
Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.Por Leaky Paywall
…
continue reading
1
35 | It’s your subscriber. It’s time to control your data.
28:17
28:17
Mais Tarde
Mais Tarde
Listas
Like
Curtido
28:17
Pete and Tyler discuss the importance of owning your subscriber data.Por Leaky Paywall
…
continue reading
1
34 | Special Episode: WordPress Publisher Sessions
1:12:27
1:12:27
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:12:27
A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessionsPor Leaky Paywall
…
continue reading
1
33 | Subscriber Behavior: What insights do you need?
25:47
25:47
Mais Tarde
Mais Tarde
Listas
Like
Curtido
25:47
Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.Por Leaky Paywall
…
continue reading
In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.Por Leaky Paywall
…
continue reading
1
31 | How to easily produce a premium newsletter to your paid subscribers
24:23
24:23
Mais Tarde
Mais Tarde
Listas
Like
Curtido
24:23
Catch the video recording on YouTube.Por Leaky Paywall
…
continue reading
1
30 | It’s time for your website to stop annoying your readers
23:51
23:51
Mais Tarde
Mais Tarde
Listas
Like
Curtido
23:51
Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.Por Leaky Paywall
…
continue reading
1
29 | How your paywall helps you build relationships with your readers
24:59
24:59
Mais Tarde
Mais Tarde
Listas
Like
Curtido
24:59
It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.Por Leaky Paywall
…
continue reading
1
28 | Will your paywall kill your website traffic? (and ad revenue)
33:56
33:56
Mais Tarde
Mais Tarde
Listas
Like
Curtido
33:56
Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.Por Leaky Paywall
…
continue reading
1
27 | How would WE build a local news publication?
54:03
54:03
Mais Tarde
Mais Tarde
Listas
Like
Curtido
54:03
Pete and Tyler discuss how they would build a local news publication from the ground up.Por Leaky Paywall
…
continue reading
1
26 | Should you take donations or sell subscriptions/memberships?
34:25
34:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
34:25
Have a question you'd like us to answer? Get in touch at leakypaywall.comPor Leaky Paywall
…
continue reading
1
25 | How to succeed digitally with local news: An interview with Tyler Channel
45:20
45:20
Mais Tarde
Mais Tarde
Listas
Like
Curtido
45:20
Paywall Project Get the FREE Subscription Accelerator™ guidePor Leaky Paywall
…
continue reading
1
24 | Should you offer a subscription level that hides ads?
5:24
5:24
Mais Tarde
Mais Tarde
Listas
Like
Curtido
5:24
Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.Por Leaky Paywall
…
continue reading
1
Ep 23 | How many articles should you give away for free on your publication's website?
6:58
6:58
Mais Tarde
Mais Tarde
Listas
Like
Curtido
6:58
Leaky PaywallPor Leaky Paywall
…
continue reading
1
Episode 22 | How to Monetize Your Free Registration Level
16:01
16:01
Mais Tarde
Mais Tarde
Listas
Like
Curtido
16:01
Pete discusses the 5 ways to monetize your free registration level.Por Leaky Paywall
…
continue reading
1
Episode 21 | Fix these 10 things on your paywall now
37:42
37:42
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:42
Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.Por Leaky Paywall
…
continue reading
1
Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
37:30
37:30
Mais Tarde
Mais Tarde
Listas
Like
Curtido
37:30
https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …
…
continue reading
1
Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
41:49
41:49
Mais Tarde
Mais Tarde
Listas
Like
Curtido
41:49
Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…
…
continue reading
1
Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
36:07
36:07
Mais Tarde
Mais Tarde
Listas
Like
Curtido
36:07
In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM GeneratorPor Leaky Paywall
…
continue reading
1
Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
40:33
40:33
Mais Tarde
Mais Tarde
Listas
Like
Curtido
40:33
We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.Por Leaky Paywall
…
continue reading
1
Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
29:25
29:25
Mais Tarde
Mais Tarde
Listas
Like
Curtido
29:25
We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.Por Leaky Paywall
…
continue reading
1
Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
18:34
18:34
Mais Tarde
Mais Tarde
Listas
Like
Curtido
18:34
Today we discuss new products you can offer to increase your revenue.Por Leaky Paywall
…
continue reading
1
Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
20:49
20:49
Mais Tarde
Mais Tarde
Listas
Like
Curtido
20:49
Part 2 covers targeting the existing subscribers that you have, both free and paid.Por Leaky Paywall
…
continue reading
1
Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
17:42
17:42
Mais Tarde
Mais Tarde
Listas
Like
Curtido
17:42
1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.Por Leaky Paywall
…
continue reading
1
Episode 12 | Interview with Greg Grisolano of Land Line Media
1:03:02
1:03:02
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:03:02
This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.Por Leaky Paywall
…
continue reading
1
Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
1:03:02
1:03:02
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:03:02
An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.Por Leaky Paywall
…
continue reading
1
Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
56:01
56:01
Mais Tarde
Mais Tarde
Listas
Like
Curtido
56:01
On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.Por Leaky Paywall
…
continue reading
1
Episode 9 | Exciting Things We've Been Working On
26:35
26:35
Mais Tarde
Mais Tarde
Listas
Like
Curtido
26:35
Insights for tracking and analyzing audience engagement. Sponsored issues with IssueM. Should you raise prices for your existing subscribers? Coming Soon: Leaky Paywall 5.0! Custom News FeedPor Leaky Paywall
…
continue reading
1
Episode 8 | Local News Publishers: Subscriptions vs. Memberships vs. Donations
27:39
27:39
Mais Tarde
Mais Tarde
Listas
Like
Curtido
27:39
In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations. In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some ar…
…
continue reading
1
Episode 7 | Interview with Todd Moen of Catch Magazine
35:12
35:12
Mais Tarde
Mais Tarde
Listas
Like
Curtido
35:12
Catch Magazine ZEEN101Por Leaky Paywall
…
continue reading
1
Episode 6 | Interview with Greg Wolfe on magazine renewals and gift subscription strategies
1:15:50
1:15:50
Mais Tarde
Mais Tarde
Listas
Like
Curtido
1:15:50
Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world.Por Leaky Paywall
…
continue reading