Melhores podcasts sobre PTrevor Crump And Mark Goldhardt (2024)

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Don’t Let Rising Ad Costs Kill Your Business: Essential Survival Tactics 43:09

5d ago43:09

43:09

Ever wondered how skyrocketing CPMs on Meta's platform could reshape your marketing strategies? Join us as Mark Goldhart and I dissect the nuances of today's advertising climate amid the chaos of an election year and the looming Black Friday rush. Learn how fluctuating costs and declining organic reach are rewriting the rules of engagement in the d…

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EP. 102 Scaling Your Business At Any Size w/ Russ Hannig, VP of Growth @ Gabb Wireless 1:03:44

19d ago1:03:44

1:03:44

Join us for an enlightening conversation with Russ Hannig, VP of Growth Marketing at Gabb Wireless, as we explore the intricate relationship between social media and children's mental health. Russ shares his personal journey of aligning his professional role with his values as a parent, highlighting Gabb Wireless's mission to provide safe communica…

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EP. 102 Your Growth Guide To Creating Collaborations & Building Partnerships 58:17

26d ago58:17

58:17

Unlock the secrets of brand growth with powerful collaborations and partnerships. Ever wondered how a small collaboration could lead to a tenfold increase in sales? We've got the story for you! Join us as we explore the strategic importance of these partnerships, sharing insights from a recent consulting call where a company faced unexpected challe…

1
EP. 101 Trump vs. Harris: The Political Marketing Smackdown 52:01

1M ago52:01

52:01

Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggyb…

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EP. 100: The Most Important Marketing Lessons Learned Over The Past 100 Episodes 55:07

2M ago55:07

55:07

Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting o…

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EP. 99 Turning Small Wins into Big Bucks: 4 Compounding Secrets for E-Commerce Success 49:31

2M ago49:31

49:31

In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success. Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing custom…

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EP. 98 Unlocking Your Brand's Creativity with Damian Dayton 49:57

2M ago49:57

49:57

We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers. Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From …

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EP. 97 The Black Friday Blueprint Episode You Wished You Listened To Last Year 1:06:22

2M ago1:06:22

1:06:22

As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understand…

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96. How To Survive & Thrive In The Current State Of Ecommerce 1:06:40

3M ago1:06:40

1:06:40

Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions o…

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95. The Complete Guide to Mapping Your Customer's Journey 46:10

4M ago46:10

46:10

We dive into the intricacies of e-commerce marketing by differentiating between customer journeys and traditional sales funnels. It's not just about pushing products—understanding customer behavior, especially for problem-solution products like skincare, is key. We share practical strategies for smaller brands to gain visibility without breaking th…

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94. The Truth Behind Brand Building and Content Creation w/ Roxanne Wise, Founder of Rookie Wellness 1:05:58

4M ago1:05:58

1:05:58

We welcome Roxanne Wise, founder of Rookie Wellness, who shares her journey from an intense startup role to creating her own wellness brand. Together, we explore the chaos of managing overflowing inboxes and the generational differences in communication, bringing humor and insights to the table. Roxanne's story is one of grit and determination. Aft…

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93. Get To Know Your Customers & Scale Your Business 59:36

4M ago59:36

59:36

We tackle the crucial topic of first-party data in making sound business decisions. Learn why relying on anecdotal evidence can lead you astray and how objective data collection can pave the way for better outcomes. We highlight the importance of framing questions correctly to sift out genuine customer interest from mere surface-level approval. By …

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92. If You Can't Stop The Scroll You Have Nothing... 48:39

4M ago48:39

48:39

Join us for a thought-provoking discussion on the profound influence of social media on personal identities, illustrated by Jason Tatum's emulation of iconic athletes. We dive into the phenomenon where younger generations mimic online personas, sometimes at the cost of developing their unique identities. From TikTok-induced pseudo-Tourette syndrome…

1
91. Marketing Mushrooms | Where Education Meets Destigmatization with Jake Mellman Co Founder of Troop 52:48

5M ago52:48

52:48

Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the fir…

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90. Marketing Magic: The Power of Unique Products and Captivating Content w/ Alex McArthur Former CMO @ Kizik & Purple 1:00:36

5M ago1:00:36

1:00:36

Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las …

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89. A Community-Centric Approach to Brand Building w/ Lindsay White | The Little Milk Bar 1:01:47

6M ago1:01:47

1:01:47

As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastf…

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88. The Niche Effect: Where Weirdness & Specificity Wins 44:41

6M ago44:41

44:41

Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of busine…

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87. The Power Of Building a Purpose Based Business w/ Trevor Farnes CEO of MTN OPS 59:51

6M ago59:51

59:51

Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! Lis…

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86. The TIKTOK Ban... How This Will Impact, Brands, Families, & Society 54:05

6M ago54:05

54:05

Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of internat…

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85. When You Sell To Everyone You Sell To No One w/ Kim Olson Co-founder of Jovi 45:48

7M ago45:48

45:48

Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb momen…

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84. The Subtle Art of Predicting Customer Acquisition 39:27

7M ago39:27

39:27

Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearin…

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83. Building Trust and Connection in Child Technology Use w/ Nate Randle CEO of Gabb Wireless 53:27

7M ago53:27

53:27

As parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randle, CEO of Gabb Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into t…

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82. The RIGHT Way Brands Should Be Creating Organic Content 49:12

8M ago49:12

49:12

Why has it been so hard for brands to create winning content in the last few years? Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. They talk about brands that are doing this right and they give examples of how to succeed with story telling. Listen as they talk about some of the great dir…

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81. The Secrets to Building a 9-Figure Brand w/ Preston Rutherford Co-founder of Chubbies 1:15:44

8M ago1:15:44

1:15:44

Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhila…

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80. How Creating Community & Product Market Fit Makes You Unstoppable | Karen & Jeff Klakring Founders @ Lou Lou & Company 1:17:18

8M ago1:17:18

1:17:18

let's get up close with the entrepreneurial spirit that pulses through the veins of our guests. Karen takes us through her poignant career pivot from nursing to baby product design, inspired by the quest for the perfect swaddle, while Jeff shares his leap from the tech giant Qualtrics to a life where passion meets business acumen. They lay bare the…

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The Knock Off Proof Blueprint: Becoming The Best w/ Sarah Ebert Founder of Pressed Floral 1:09:11

8M ago1:09:11

1:09:11

Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image,…

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Your Survival Guide To The 2024 Presidential Election Ad Apocalypse 59:27

9M ago59:27

59:27

Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024... Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spe…

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Cashflow, Costco, & Chocolate The Perfect Ingredients For Building a Brand | Sterling Jones, JOJO's Chocolate 57:08

9M ago57:08

57:08

Embark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and c…

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Cause, Comfort, Connection, How To Build An Iconic Brand w/ Tommy Higham CEO Lola Blankets 1:05:48

9M ago1:05:48

1:05:48

Behind every good marketer is a better brand and product. Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss. "Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, de…

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Why Brands Suck At Creating Consumable Content... 55:19

9M ago55:19

55:19

Why do most brands struggle to create good content nowadays? We talk about three things that often times hold brands back and how to overcome those barriers. This episode isn't just nostalgia; it's a playbook on the power of storytelling in marketing. We unravel the narrative threads that brands weave to connect with us and the delicate balance of …

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Facebook Advertising: Beyond ROAs To Customer Lifetime Value w/ Professor Charlie Tichenor 39:51

9M ago39:51

39:51

Imagine a world where customer value extends far beyond the first click. In this fascinating episode, we unravel the mystery of the customer journey, challenging the notion that ROAS and CPA are the be-all and end-all of Facebook ad performance. Charlie walks us through the concept of profitable scaling margin' and paints a vivid picture of the lif…

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Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone 1:18:43

10M ago1:18:43

1:18:43

Buckle up and prepare for a whirlwind journey through the realms of entrepreneurship, branding, and the mysteries of the universe on the Unstoppable Marketer podcast. We've got the scoop on Rhone's latest ventures, with co-founder and creative director, Ben Checketts, spilling the beans on their expansion into women's apparel, the power of a captiv…

1
The REAL Ethics Of Marketing 1:00:59

10M ago1:00:59

1:00:59

Is marketing ethical? Or is it all propaganda? Pull up a chair and join us as we navigate the moral labyrinth of digital marketing, where the dance of truth in advertising often leads to a tango with skepticism. We dive into the psyche of social media and influencers, dissecting how marketing tactics can both forge and fracture trust. Reflecting on…

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The Psychology Behind Brand Identity 1:03:25

11M ago1:03:25

1:03:25

What if the car you drive or the shops you frequent are influenced by something far deeper than mere preference? Brace yourselves for a fascinating conversation as we expose the primal connection between individuals and their favorite brands, sports teams, and even retail giants like Walmart. We take on the evolution of brand identity and its impac…

1
Where Should Most Brands Be Spending Their Marketing Dollars? 47:46

11M ago47:46

47:46

The most underrated marketing channel that most people don't talk about is friends and family... Listen as Mark and Trevor discuss how to build a brand/product that gets other people talking about it to their friends and family. They also dive deep into what marketing channels most brands should be spending their money on. In a world where everyone…

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Content Creation Blueprint For Brands in 2024 w/ Content Creator Leo Olsson 58:02

11M ago58:02

58:02

Let's face it if you're a brand in today's day and age chances are you're not driving as much organic traffic as you once were or as you want to be... But why is that? The content creation game has changed throughout the years and most brands cant seem to keep up with those changes so they rely so heavily on paid ads to keep the traffic coming in. …

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Launching New Product Pitfalls 50:09

11M ago50:09

50:09

Launching new products can be massive wins for a brand, but on the flip side they can be super detremental to the brands identity and cashflow. On this week's episode listen as Mark and Trevor talk about well known brands launched new products and failed miserably vs brands who did it and succeeded very well. We touch on the volatile landscape of c…

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Finding Balance In An Unbalanced World w/ Taylor Offer, CEO of Feat Clothing 58:49

12M ago58:49

58:49

This week's episode with Taylor Offer, the dynamic CEO of Feat Clothing was LEGIT! Listen as we explore the Black Friday season, finding balance, and his viral bagel scooping controversy. Dive into Taylor's transformative journey through Thailand, where he reshaped his perspective to build an authentic brand. Uncover the delicate balance between me…

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Socks, Shoes, A Successful Exit, & Mental Health w/ Kory Stevens, Founder of Taft 1:20:52

12M ago1:20:52

1:20:52

Everyone loves a good success story, and Kory's is no exception. From launching a successful Kickstarter campaign to a deal on Reddit that skyrocketed the sales, it's an entrepreneurial story for the books. But it's not just about business. Kory opens up about the emotional connection in the shoe business, the challenges of selling a product with a…

1
Building A Brand That Has The Ultimate ROI. DON'T Sleep On It. 41:24

12M ago41:24

41:24

Strap in as we take a detour into the fast-paced world of business and branding. We talk about the challenges and opportunities presented by the evolving e-commerce landscape, where chasing quick-term money can kill long-term success. How and why you should focus on building a brand. We draw on the journey of the Star Wars franchise from a small pr…

1
Q&A w/ Mark and Trevor: Content Strategies, Limited Budgets, iOS Changes, and Competitor Research 58:35

1y ago58:35

58:35

Q&A w/ Mark and Trevor. Ever wondered how competitor research can fuel your creative strategy? Or how the e-commerce boom of the past two years has squeezed businesses? Roll up your sleeves as we explore these topics in-depth, unravel the law of averages, and share a sprinkle of personal anecdotes about our creative grandparents. Also, we answer so…

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Embracing The Basics & Dominating Q4: Your BFCM Playbook 1:00:42

1y ago1:00:42

1:00:42

Every Q4 people start panicking on how they should handle Black Friday/ Cyber Monday... Which makes sense because for some brands BFCM can make up over 50% of its annual sales... In this podcast episode, we discuss the importance of seasonality for businesses, particularly the significance of planning for upcoming trends and investing in marketing.…

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Retail Vs Online Sales: Debunking The Myth Of The Retail Apocalypse W/ Fernanda Bohme, Co-founder of Bohme 1:09:10

1y ago1:09:10

1:09:10

Ever catch yourself wondering how a Brazilian immigrant, armed with an American Express credit card and a passion for fashion, could revolutionize the apparel industry? Tune in as Fernanda Bohme, co-founder of a women's fast fashion chain featured in Forbes, Cosmopolitan and Fast Inc 500, weaves a story of resilience, faith, and an unplanned Playbo…

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The Gender Equation in Consumer Behavior: Analyzing Marketing Psychology 1:02:46

1y ago1:02:46

1:02:46

Ever thought about the psychology behind our fascination with mascots, or the influence celebrities wield in shaping trends and consumer behavior? Prepare to have your mind blown as we, your hosts, journey into the intriguing world of mascots, marketing psychology, and gender-specific decision making. We'll explore how ancient societies used animal…

1
YouTube Success Unveiled: Winning with Long-Form Content and an Unexpected Influencer, w/ Brett Curry, CEO of OMG Commerce 58:06

1y ago58:06

58:06

We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights. Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage aud…

1
The Modern Day Willy Wonka: NEVER stop taking risks, Prioritizing momentum, & Creating Experiences w/ Nick Greer, CEO of BUILT 1:08:37

1y ago1:08:37

1:08:37

Join us for a delectable conversation with Nick Greer, the CEO of BUILT, a modern healthy chocolate bar company that's redefining indulgence. In this episode, Nick shares the secret ingredients to his success: Nick's a risk-taker, and he's not afraid to admit it. Discover the power of taking calculated risks and how it's propelled BUILT to new heig…

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From the Darkness to the Light: How He Overcame Depression and Anxiety to Help Others W/ Spencer Glasgow, Zok Relief 55:03

1y ago55:03

55:03

We had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur. Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and e…

1
The Secret to Turning an Unsexy Product into a Sexy Success with Ben Perkins, Founder of &Collar 58:34

1y ago58:34

58:34

In this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to custome…

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Breaking The Rules: How They're Doing Things Their Own Way and Building Multiple Successful Businesses | Guest: Sean Holladay, Co-founder @ The Spacestation 1:03:47

1y ago1:03:47

1:03:47

In this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship. Sean Holladay, one of the masterminds behind Spacestation.com, tak…

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Creating content that sells: Should you create content around trends or pave your own path? 44:18

1+ y ago44:18

44:18

What kind of content should brands be creating to attract new customers? Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: UGC Listicles Value prop centered content Storytelling Testimonials and more Which of these formats are working the best and at what part of the marketing funnel are…

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